CBRE Research Occupier Series
VIEWPOINT
CBRE Research ? Occupier Series
John Lee
Senior Analyst Asia Pacific Research
Roy Cheng
Analyst Asia Pacific Research
May 2017 CBRE Research
? CBRE Inc. 2017 | 1
VIEWPOINT
What's driving office placemaking?
Figure 1: Factors influencing millennials when they select a new job
Salary / financial package
HR policies / benefit Get on well with colleagues / manager
Commuting time Location
Learning and development Reputation of the company
Company culture Ethical business practices
Variety of work Quality of office design Ability to work flexibility / remotely
Diversity policies Environmental credentials
0%
25%
50%
Percentage of respondents
Source: Asia Pacific Millennials: Shaping the Future of Real Estate, CBRE, 2016
May 2017 CBRE Research
75% ? CBRE Inc. 2017 | 2
VIEWPOINT
The importance of amenities
Figure 2: Amenities currently provided/planned to be provided
100%
F&B
LIVING
WELLNESS
80%
60%
40%
20%
0%
Plan to provide
Source: CBRE Asia Pacific Occupier Survey, March 2017
May 2017 CBRE Research
Currently provided
? CBRE Inc. 2017 | 3
VIEWPOINT
Figure 3: Expectation gap between employers and millennials
Source: CBRE Asia Pacific Occupier Survey, March 2017
May 2017 CBRE Research
? CBRE Inc. 2017 | 4
VIEWPOINT
Conclusion and recommendations
Agility: Amenities:
Analytics: Communication: Connectivity:
May 2017 CBRE Research
? CBRE Inc. 2017 | 5
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