Christina Alford Senior Vice President, Development
Christina Alford Senior Vice President, Development
As senior vice president, development for Susan G. Komen?, Christina Alford is responsible for leading Komen's Development, Major Gifts, CRM, Direct Marketing and Donor Services teams.
Alford brings to Komen more than 14 years of fundraising experience. She was Executive Vice President of External Affairs for National 4-H Council from 2011-2013, where she achieved the highest revenue results in the organization's history ($44.5 million). While at 4-H Alford launched a rebranding campaign, obtained a celebrity spokesperson, and procured more than $25 million in federal grants. She also grew the organization's e-commerce programs and created their first cause marketing platform.
Prior to 4-H, Alford served with the Boys and Girls Clubs, starting in 2003 as the President & Chief Executive Officer of the Boys and Girls Clubs of Collin County and moving steadily upward in the organization to become Vice President of Development of the Southwest Region in 2008, and National Vice President, Corporate Partnerships, in 2011. In that position, she was responsible for more than $55 million in revenue, and led cause marketing, account management, volunteer engagement and national corporate program sponsorships. She and her team increased corporate donor retention from 60 percent to 85 percent, engaged with Fortune 500 companies, and launched a six-year, $450 million national fundraising campaign.
In January 2015, Alford became President and Chief Development Strategist of CA & Associates of Frisco, whose clients include the Cal Ripken Sr. Foundation, Rachel's Challenge (an anti-bullying organization) and the Boys and Girls Clubs of Arlington, TX.
Alford is a two-time Baylor University Graduate, receiving both her B.A. and Masters in Corporate Communication from the University. She lives in Dallas.
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