SENSEMAKING - SAGE Publications
making of sense” (Weick, 1995, p. 4). It is the process of “structuring the unknown” (Waterman, 1990, p. 41) by “placing stimuli into some kind of framework” that enables us “to comprehend, understand, explain, attribute, extrapolate, and predict” (Starbuck & Milliken, 1988, p. 51). Sensemaking is the activity that enables us to turn the ongo-ing complexity of the world into a ... ................
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