9th ACR Conference on Gender, Marketing, and Consumer …



9th ACR Conference on Gender, Marketing, and Consumer Behavior, B0ston,

Simmons College,

June 16th to 19th 2008

“Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer

Research and Marketing”

bentley.edu/genderconference

Conference co-chairs:

Shona Bettany, University of Bradford;

Susan Dobscha, Bentley College;

Lisa O’Malley, University of Limerick;

Andrea Prothero, University College Dublin

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Call for Submissions

The 9th ACR Conference on Gender, Marketing, and Consumer Behavior will take place June 16th to June 19th, 2008 in Boston, MA at Simmons College. This conference will take place directly before the Consumer Culture Theory Conference (dates June 19th-June 22nd) with a joint reception held on the evening of June 19th.

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Gender and feminist theory has a long and rich intellectual history in such disciplines as sociology, cultural studies, media, women’s studies, anthropology, ethics, law, and economics. While research in marketing and consumer research has applied gender and feminist theory both conceptually and methodologically, it has not had the impact on the field evidenced within other disciplines.

In its 9th incarnation, this conference will serve to showcase research that moves beyond basic differences between men and women to look more deeply into the rich tapestry that gender weaves upon consumers’ experiences.

To that end, this conference will utilize a “track” structure. Authors are encouraged to submit papers that reflect one of the track themes listed below. Furthermore, we are excited to announce that accepted papers from this conference will have two potential publication outlets:

• A special issue of Marketing Theory, published by Sage.

• The conference proceedings, which are part of the ACR database.

Authors can choose to publish their paper in full in the conference proceedings, or as an abstract if they are considering publication in another outlet.

All full papers will automatically be eligible for consideration for the special issue of Marketing Theory unless authors specify otherwise.

The tracks are not meant to provide an exhaustive list of topics. We welcome papers that address any aspect of gender; marketing and consumer behaviour not included in the following tracks that nevertheless reflects the overall theme of the conference.

List of Tracks

Gender Identity, Gendered Bodies and Consumption

Description: Papers in this track should focus on the production and reproduction of gender identity and gendered bodies through, by and within consumption and marketing. Possible themes might include (but not be limited by) gender, materiality and consumption, gendered identity construction through consumption and consuming gendered bodies.

Track Chair: Lorna Stevens

Locating Gender in Consumer Culture Theory

Description: Papers submitted for this track should address the questions of “where/how/what is gender in consumer culture.” The emphasis here is not on criticism of consumer culture theory, but in stimulating a productive dialogue between gender researchers in consumer and marketing research and this growing disciplinary movement.

Track Chair: Lisa Peñaloza

The Role of Feminist Theory in Transformative Consumer Research

Description: Papers in this track should focus on how feminist theory can be applied to marketing and consumer research phenomena with a particular emphasis on the transformative nature of feminism.

Track Chair: Janet Borgerson

Masculinity in Marketing and Consumer Research

Description: Within marketing (and other disciplines as well), there has been a lack of emphasis on how men’s gender identity is formed/maintained/manipulated by consumer culture and the marketplace. Papers in this track should focus on men’s experiences in the marketplace and may include issues of masculinity identity construction and maintenance and issues of “machismo”

Track Chair: Jim Gentry

Queer/ing Consumption and Marketing

Description: Papers in this track should employ work from queer theory to shed light on the heterosexist nature of research in marketing and consumer research. This Work might include (but not be limited to) queer readings of advertisements, representation issues, gender bending and androgyny. We particularly want to encourage work about lesbian consumers given the historically uneven attention they have received in the discipline vis a vis gay men.

Track Chair: Helen Woodruffe-Burton

Families and Gendered Consumption

Description: Papers in this track should focus on how gender affects family dynamics. Issues such as how children form gender roles through consumption, single mothers and single fathers and gay and lesbian family issues.

Track Chair: Linda Price

Visual Consumption and Gender

Description: Papers for this track should address the relation between consumption practices and visual practices from a gendered and gendering perspective. Possible themes include (but are not limited to): the gendered politics of the visual, the production of gender through the commoditized image and gender in advertising.

Track Chair: Jonathan Schroeder

Historical Inquiries, Gender and Consumer Research

Description: This track encourages submissions using historical analysis to study gender issues in consumer research and marketing. Possible topics include the historical development of gender issues in consumer and marketing research; periodization of gendered consumption and marketing practices; interpretive analysis of consumer cultures and gendered marketing activities in classical literature and art; analysis of ancient architecture and other communication media for constructing gender identity in the marketplace. Empirical studies utilizing written and material primary data sources (e.g., newspaper advertising, photography, toys, and other artifacts and found objects) are particularly encouraged. Historical analysis of gender issues in non-western consumer cultures as well as western cultures is encouraged.

Co-Chairs: Blaine Branchik and Yuko Minowa

Submission Types and Requirements

Competitive Papers:

Page 1: Title, author or authors, track for which paper is to be considered (if you have a submission that doesn’t fit into one of the tracks, simply label the submission as “other”), and full contact information.

Pages 2-21 (maximum) Double-spaced paper including tables, figures and references, please follow the JCR referencing style.

Topical Session Proposals:

We welcome any topical session submissions that focus on gender and consumer research. Topical session proposals should include 3-4 papers or multimedia abstracts, with or without a discussant.

Please provide:

Page 1: Session title, presentation titles, session chairperson, discussant, if used, and full contact information for chairperson, discussant and each presentation.

Pages 2-4 (maximum): Double-spaced description of session and rationale.

Pages 5-9 (maximum): Approximately 500-word abstracts for each presentation.

Working Papers:

Any incomplete work that you wish to share but do not want to have considered for publication can be submitted as a working paper, for feedback from colleagues. These submissions can take any form such as abstracts, literature reviews, early fieldwork, videographies, poetry, performance art, or multimedia presentations. These works will be subjected to critique but not formally “reviewed.” These works will be presented concurrently during a poster session. We particularly welcome any PhD students who wish feedback to submit their thesis work .

Please provide:

Page 1: Title, format (film, paper, other) author/filmmaker, and full contact information (including e-mail).

Pages 2-3: Double-spaced abstract of the paper or film.

Completed papers and/or conference queries should be submitted to GA_GenderConference@bentley.edu no later than January 31st, 2008.

Final notification of papers and sessions will be completed in late March, 2008. If accepted, authors must commit to appropriate revisions within six weeks. All accepted papers will be published in the conference proceedings. They will also be downloadable in a PDF format from the Association for Consumer Research website ().

 All submissions, reviews, and correspondence will be handled electronically.

Looking forward to seeing you in Boston – Andy, Lisa, Shona, Susan.

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