Canadians’ perspectives on

Canadians' perspectives on small businesses

Results of a public opinion poll conducted in partnership with Angus Reid Global

Mathieu Galliot, Policy Analyst

November 2019

Small businesses are important to Canada's future

How important is small business to Canada's future? (% of responses)

Don't know, 2

Not very important, 1 Not

important at all, 1

Somewhat important, 24

Very important, 72

Source: Forum Angus Reid, September 2019, n=1,510. 2

Canadians respect entrepreneurs

Generally speaking, how much respect do you have for the following groups or people? (% of most respect/ somewhat respect)

Farmers

Small business owners Government agencies or

departments Unions

Large companies

Banks

96 95 57 56 48 45

Source: Forum Angus Reid, September 2019, n=1,510. 3

Canadians respect entrepreneurs

Ranking of selected groups* by level of respect 2011-2019

Farmers Small businesses Governments Unions Large companies Banks

Rank 2011

1 2 5 6 3 4

Rank 2019

1 2 3 4 5 6

Progress in ranking

+2 +2 -2 -2

Small businesses and farmers are still among the top most respected groups in 2019

Source: Forum Angus Reid, September 2019, n=1,510 ; Forum Angus Reid, April 2011, n= 2,028 *For comparison purposes, nurses, doctors, politicians and teachers have been ignored.

4

Canadians respect entrepreneurs

I think starting and operating a small business is easy (level of agreement in %)

Don't know, Strongly

2

disagree, 1

Somewhat disagree, 7

Don't know, 5 Strongly

agree, 3

Somewhat agree, 6

Somewhat agree, 43

Strongly disagree, 65

Somewhat disagree, 21

Source: Forum Angus Reid, September 2019, n=1,510. 5

Canadians respect entrepreneurs

Do you agree with the following statements (% of responses):

Small businesses should be subjected to a lower tax rate than larger businesses

54

34

3 72

Governments undervalue the contribution of entrepreneurs and small business in Canada

45

34

6 11 3

Strongly agree Somewhat agree Don't know Somewhat disagree Strongly disagree

Source: Forum Angus Reid, September 2019, n=1,510. 6

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