Anthony De Guzman
Anthony De Guzman
Head of Growth @ Cover Financial, Inc. | Bilingual | UW Graduate | 1-647-622-3419
email@ ca.in/anthonydeguzman
Summary
? Over 6 years of industry experience with a proven track record in Desktop/Mobile SEO, Digital Content, Google AdWords PPC, Facebook and Twitter customer acquisition.
? Lead in Growth and digital marketing in a high-paced startup environment ? Ranked on the first page for the search terms: toronto seo expert, toronto seo
consultant, toronto seo specialist on Google.ca. ? Full-stack developer experience: HTML, CSS, JavaScript, Ruby, Node.js,
Python, PostgreSQL, MySQL, MongoDB. ? Bilingual and fluent in French and English.
Experience
Head of Growth
December 2017 ? Present
Cover Financial, Inc.
? Leading all growth and marketing efforts
? Successfully built out growth team from scratch (currently total of 6 and growing)
? Heading up paid/organic user acquisition, retention/activation and content/PR
? Tracking to meet CPA/CPL and LTV goals, and handling all growth dashboards and data
visualization via SQL & Periscope Data
? Executing on new growth channels for web, mobile, apps, messenger to increase the number
of insurance policies bound
? Lead in Cover's referral program
? Point person for executing ad-ops, tracking, analytics, web/scripting, SEO and data scraping
SEO Specialist
March 2017 ? December 2017
Shopify Inc.
? SEO, Growth and Developer
? Lead SEO for Shopify Exchange, Shopify Burst and Shopify Plus
SEO Manager
January 2015 ? February 2017
Saatchi & Saatchi Canada
? Began as an SEO specialist and promoted to manager after 6 months.
? Managed a team of specialists and managers for clients: Toyota, Lexus, Scion, HomeSense,
Winners, Marshalls and TD Bank for search engine optimization.
? Innovated SEM with Google AdWords Scripts to develop account-specific automation.
Organic search strategy lead for new business under Publicis Groupe. Accounts won include
TJX: HomeSense, Winners, Marshalls and TD Bank. Strategy for English/French organic
search.
SEO & Marketing Analyst
May 2014 ? January 2015
Stylekick Inc.
? Recruited as a marketing intern and brought on full-time after 4 months.
? Developed the SEO strategy for the site, blog and social media (Twitter/Pinterest)
Rank high-volume and relevant keywords within the top 7 positions in over 15 different
languages in the Apple and Google Play store.
? Optimized Facebook, Twitter and Google Admob pay-per-install ads (PPI).
? Technical SEO audits on company site and blog ? improving site crawlability while
developing keyword and link building strategies.
SEO Consultant
March 2013 ? Present
Freelance, Toronto
? SEO audits and consultations to over 20 local businesses in Toronto.
? Clients include the Canadian Professional Sales Association (CPSA) and 360 Leads Inc.
Education
Bachelor of Arts, University of Waterloo
2014
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