Best Practices for Shopify Stores on Wanelo

Best Practices for Shopify Stores on Wanelo

Launched in 2012, Wanelo ("wah-nee-loh," from Want, Need, Love) is a social marketplace bringing together 350K stores and 20M products. For shoppers, it's a way to discover and buy products from all of their favorite stores in one place. For stores, it's a place to market and sell your products to millions of users who come to do nothing but shop.

1. Customize your Wanelo store page

Find your store page by typing your domain in the Wanelo search bar (i.e. "").

You can edit your store page in your Wanelo Settings (can be found by clicking on your avatar on the top right of the page) so shoppers can easily learn more about your store and products.

? Choose a Wanelo username that matches your business name

? Fill out the "Description" section with information about your business

? Link to your ecommerce site ? Upload your logo as your store page avatar

2. Curate Collections

Curating collections is how you merchandise your products on Wanelo. Save products from your store into different collections organized by style, category, season, color or any other way that aligns with your brand. To create a new collection, just hit "save" on a product and click the drop-down menu. Type where it says "New collection name" and click the + sign before hitting "save" again.

For small businesses with less than 100 SKUs, try creating collections that include complementary products from other stores. Doing so helps circulate your products alongside these other products, giving them greater distribution and more exposure in the community.

An example is jewelry shop Svelte Metals. They created a Metallic Fever collection that includes a mix of their products along with metallic products from other stores, like Urban Outfitters. This means when a shopper clicks on one of Urban Outfitter's metallic products, there's a good chance they'll also discover Svelte Metals' products in the feed of related products below.

3. Add the Wanelo Save Button to your site

Similar to the Facebook and Twitter share buttons, the Wanelo Save Button can be easily added to your ecommerce site. The Wanelo Save Button is live on Nordstrom, lululemon and Sephora, as well as hundreds of other retailers, and it is known to increase Wanelo-driven revenue by 100-300%.

ADD THE BUTTON

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