What is a recently new phrase used by McDonald’s ...



Hello everybody,

-PLEASE READ THIS: THERE ARE SOME IMPORTANT ANNOUNCEMENTS-

Here is the list of multiplechoice questions. As you can see, it’s a long list, and my ‘study advise’ would be to use it as a ‘test’ for your knowledge on the book. First read and study the book, then use the questions to check if you know it! To learn every question by heart seems to be a lot more work…

Some other things:

CLASS IS CANCELLED ON TUESDAY!!!!!!

I will be in the office (room 8 Berkey Hall, this is in the basement) from 3pm till about 4:30pm (but longer if a lot of people show up with questions). If you have questions, but cannot make it during that time for some reason, let me know, and we can try to set another time (but since this is during our class time, I do not expect any problems…).

Then: the composition of the final:

1) 15 to 18 mc-questions from the list (I am still working on it…)

2) 2-5 mc-questions that I make (total for mc questions: 40 points)

3) 3 essay questions on the course pack/lecture (2 for 15 points, 1 for 10 points)

Make sure you bring a pencil: I am using the scoring office for the mc-questions. You will get those results through the scoring office. I will grade the essay questions as soon as possible, and I will put the results on the web site: this will be by student number, and it will be the total that you received of the 40 points.

On Thursday, I will give you back all other assignments when you are done with the exam. Please email me when you have questions on those: don’t ask me in class that day since other students will still be working on the exam.

Good luck, and see you on Thursday.

Karijn Nijhoff

PS The server was acting up again, please let me know if there is something wrong with this document.

MULTIPLE CHOICE QUESTIONS:

What is a recently new phrase used by McDonald’s corporation in hopes for foreign conquest?

Economic Globalization

Cultural Globalization

Global Realization

Corporate dumping

In the ten months that the USDA had been testing ground beef intended for school children, roughly 5 million pounds were rejected because of what?

Ebola Virus

Salmonella

Tape worms

Mad cow disease

Which did not occur when McDonald’s fired all their carhops in 1948?

Prepared food with a new method

Increase of management

Closed the restaurant

Installed larger grills

What state used its McDonalds Corporation as a test sit for other types of restaurant technology?

Michigan State University Florida

California

Colorado

None of the Above

In what city was the meat packaging plant that slaughtered about 50 cattle an hour?

Detroit

Los Angeles

Boston

Chicago

Of the following which did not join Peter Lowe onstage for his “success seminar”?

George Bush

Barbra Walters

Colin Powell

Denzel Washington

Mario Cuomo

The American cattle, meatpacking, meat-processing, feed-manufacturing, and rendering industries immediately opposed the FDA’s ban on feeding remains of animals to cattle (in reference to the outbreak of Mad Cow’s disease) because:

There really wasn’t a serious threat to American herd animals.

There was substantial evidence that the risk to humans was negligible.

It would interfere with these companies’ abilities to retain high profits.

Mad Cow’s disease was confined to Europe, so it was senseless for the FDA to impose bans on companies in America

None of these options are correct

The expansion of fast food restaurants in the United States primarily benefited from:

The overabundance of cows on American farms, which made it very cheap for restaurants to buy beef.

The customers increasing interests in the healthy organic foods that these restaurants offered.

The growing infatuation with and dependence on automobiles as a mode of transportation and as a way of life in America.

The attractive female carhops that drew thousands of teenage boys and their wallets to fast food restaurants.

Automation and jobs that require little skill benefit fast food chains by:

Making the quality of the food nearly identical in multiple locations.

Making the likelihood of errors in the kitchen far less.

Allowing management to no longer depend on the individual talents and skills of its workers, making them increasingly interchangeable.

a & b

a, b, & c

Pick the statement that is FALSE. Natural flavors:

are chemically identical to some artificial flavors, but are produced by different means.

are often more healthy and pure than artificial flavors because they come from natural sources rather than from a laboratory

and artificial flavors are produced and manufactured at the same chemical plants.

Both a & c

All of these are true statements

The Reagan Administration DID NOT support which of the following policies related to the activities of the “meatpacking giants,” such as ConAgra and IBP.

Anti-trust laws meant to prevent the monopolization of the meatpacking industry

Laws meant to make it easier for companies to consolidate and merge in order to control more of the market.

Laws that made it easier for the giants to either put hundreds of smaller companies out of business or to swallow them whole

They did not support a, b, and c

They supported a, b, and c

What of the following are true about the expansion of McDonald’s in the rest of the world.

It opens 5 new restaurants every day, 4 of them in foreign countries.

It imports entire agricultural systems and specially modified seeds to grow its product in foreign countries.

It helps homogenize and assimilate existing cultures into American culture.

All of these are true

In what decade did African Americans attack McDonalds Corporation fro opening restaurants in minority neighborhoods without giving minority businessmen the opportunity to become franchises.

1950

1970

1960

1980

Which fast food chain profits the most outside the U.S?

Mc Donald’s

KFC

Burger King

Both A and B

None of the above

Who does Mc Donald’s target in the overseas market

Tourist

Senior Citizens

Teenagers

Young Children

According to marketers the reason advertisers target market children is there?

Children are easier to fool

Nudge factor

Pestering power

B and C

None of the above

What does O.S.H.A. stand for?

Occupational Safety and Health Administration

Occupational Security Heating Agreement

Occupational Safety and Hearing Association

Occupational Safety and Health Agreement

Under Colorado new law, how much money does an individual receives if they lose their arm in the work place?

$4,000

$10,000

$36,000

$100,000

none of the above

1.IN 1976 the U. S. Department of Agriculture stated that each American consumed how many pounds of ground beef?

55 lbs

65lbs

100lbs

94 lbs

What was the price that Carl Karcher paid for his first hot dog cart?

$311

$15

$326

$325

The fast food industry is employed by more _________ than any other Industry.

Children

Elderly

Adolescents

Minorities

The J.R. Simplot Dehydrating Company was a principal supplier of food to the American military during what event?

WWI

Vietnam

Great Depression

The Industrial Revolution

Serious permanent disfigurement to the head, face, or body parts in public view entitles you to how much money in a law suit?

$4,500

$2,000

$36,000

$5,000

Super Size Fries at McDoanld=s contains _____ calories and ______ grams of fat?

200,10

50,5

610,23

610,29

Every month more than _______ % of the children in the United States eat at MCDonald=s?

50

98

75

90

In Eric Schlosser’s “Fast Food Nation”, McDonald’s divided the food preparation into separate tasks performed by different workers. To fill a typical order, one person grilled; another “dressed and wrapped; another prepared the milk shake; another made the fries; an another worked the counter. This process is an example of:

Speedy service

Labor separation

Division of labor

Integration of labor

Instead of relying upon small, stable, well-paid, and well-trained workforce, the fast food industry seeks out:

Elderly workers

Highly skilled workers

Unskilled Workers

Former waitresses

Amid a barriage of criticism over the amount of cholesterol in fries, McDonald’s switched to what cooking oil in the 1990’s?

Coconut Oil

Vegetable Oil

Animal Lard

Cottonseed Oil

The late night cleaning crews of America’s slaughterhouses employed by sanitation companies, whom are considered to be “independent contractors” are mostly made up of:

Skilled worker’s

Illegal Immigrants

Licensed Sanitizers

Meatpacking Line Cr

In March of 2000, the annual Restaurants and Institutions choice for best food quality was awarded to which fast-food chain?

KFC

In-N-Out Burger

Hot-N-Now

McDonald’s

Due to the elevated consumption of fast food the U.S. has the highest obesity rate of any industrialized nation. Which statistic matches this trend?

The rate of obesity among American adults today is twice that of the 1960’s.

Has steadily decreased since the 1960’s

Obesity rates have remained unchanged since the invention of fast food.

Has slightly increased since the 1960’s

The wide expansion of the McDonald’s franchise during the 1970’s is compared in the book to:

the personal computer boom of the late 1900’s

the monopoly of Microsoft in the 1990’s

the number of churches built during the 1980’s around the U.S.

the monopoly of Q-Tips cotton swabs

French fries were McDonald’s greatest money-maker in 1965 and for many years to come due to:

the surplus of potatoes in the United States at that time

they did not require any additional ingredients making them cheap to process

the reduced cost of starting with a frozen French fry.

America’s increasing demand for salted foods

With the addition of a new menu item in 1983, McDonald’s became the second-largest producer of _______ in the United States.

beef

fish

eggs

poultry

The company talked about in Chapter 7 named “ConAgra” is a combination of two Latin words meaning….

Congress of Agriculture

supreme goods

partnership with the land

monopoly of beef business

A dangerous beef disease that causes food poisoning facing the United States today is:

E. coli 0157:H7

Pasturisty

Salmonella

all of the above

A + C only

Federal officials and meatpacking executives claim that the country with the safest food supply in the world is:

Japan

Portugal

United States

Korea

Congress enacted food safety legislation in 1906. The reason for the legislation was:

Congress just wanted to legislate something

Working conditions were so poor that something needed to be done

The Jungle, written by Upton Sinclair, prompted a public outcry for change because of its detailed accounts of the deplorable conditions in meatpacking plants

There was no food safety legislation in 1906, it wasn’t enacted until 1922

Both b & c

According to the chapter in the book that discussed meat contamination and the E. coli virus, which age group is most likely to suffer from illnesses caused by the pathogen?

Children under the age of five

The elderly

People with impaired immune systems

Teenagers and young adults

Choices a, b, and c

Schlosser feels that the rise in hiring migrant industrial workers, who are often illegal immigrants, poses a threat to democracy. Which of the following is not a reason?

Workers who are illegal immigrants cannot vote

Workers who are illegal immigrants have little ability to defend their legal rights

Poor and illiterate illegal immigrants are often exploited by companies

Illegal immigrants don’t have the same taste in food

Which of the following is true?

The aroma of a food can be responsible for as much as 90 percent of its flavor.

Studies have shown that the color of a food has no effect on how its taste is perceived.

The aroma of a food has no effect on the food’s flavor.

The taste buds can detect thousands of tastes.

Which of the following is not true?

70 percent of fast food visits are “impulsive”.

Ray Croc flew in a Cessna plane to determine new sites for his McDonald’s Restaurants.

There is a manual known as “the Bible” detailing everything from how many burgers to place on the grill at once, to how thick the french fries should be.

Adults in their mid-twenties have long provided the fast food industry with the bulk of its workforce.

What was the original price for a hamburger from “McDonald’s Famous Hamburgers”?

35 cents

60 cents

15 cents

5 cents

E. Coli 0157:H7 is ?

form of sunbock

nasty germ that infects chicken

nasty germ that infects beef

cool new ride at Cedar Point

Veggie libel laws are laws that?

give vegtable the right to vote

make it ok to slander veggies.

Makes it illegal to eat veggies.

Make it illegal to criticize agricultural commodities without proof.\

Which automobile company or companies secretly purchased trolley systems in the early 1900’s in an attempt to wipe out railway competition?

Oldsmobile

Ford

General Motors

All of the above

None of the above

In 1999, Burger King, Mcdonald’s and Tricon Global Restaurants employ 3.7 million people worldwide and open a new fast food restaurant every

2 days

4 days

2 hours

2 weeks

week

In 1990, McDonald’s switched the type of oil they used because of criticism concerning too much cholesterol in the oil, and a new ingredient was added to the fries to try to keep the flavor unchanged, this new ingredient is

Artificial Flavor

Natural Flavor

Special Seasoning

Beef Flavor Extract

What is considered to be the most dangerous legitimate job in America?

Auto Assembly Line worker

Maintenance at a Fast Food Restaurant

Meat Packer

Factory Worker

McDonald’s targeted what group of consumers with their foreign advertising as they also do in the U.S.

Old people

Middle aged people

Minorities

Kids

None of the above

One of the Bush administration’s first food safety decisions was to stop testing the National School Lunch Program’s ground beef for

Salmonella

E-coli

Mad cow disease

Mad McChicken disease

Moth balls

Ray Kroc and the fast food industry lobbied congress to pass the McDonald’s Bill, this bill would allow

Fast food employees to pay fewer taxes

Employers to pay 16 and 17-year-old workers less than min. wage.

Fast food companies to not abide by all food codes.

All of the above.

The McDonald’s Corporation uses Colorado Springs as

An example of urban sprawl

A test ground for new types of restaurant technology

The basis for all of their comparisons

A test ground for teen-run franchises.

McDonald’s hired a/an _____ to help them redesign the franchise buildings.

Architect

Engineer

Psychologist

None of the above.

Which novel highlights the problems of the meatpacking industry?

In Dubious Battle

The Grapes of Wrath

The Jungle

None of the above

Recently, beef production has been responsible for

Half the employment in agriculture.

Recent food poisoning outbreaks.

An increase in demand for hamburgers.

None of the above.

Schlosser states that many of America’s greatest accomplishments stand in complete defiance of the free market. Which of the following are examples?

Creation of national parks

Establishment of the minimum wage

Construction of roads, dams, bridges, and churches.

All of the above

What ultimately led to the expansion and change of lifestyle in California?

casinos

fast food chains

movie theaters

the beach

Which industry pays the largest amount of minimum wage to its employees?

automobile

fast food

construction

retail

Who was the inventor of frozen French fries?

Lamb Weston

Ray Kroc

J.R. Simplot

Richard and Mac McDonald

What has led to the large injury rates in the meat-packing industry?

lack of supervision

improper safety precautions

too many workers

speed of assembly line

After three years of fast food research, what experience did Schlosser find most surreal?

McDonald’s location one mile from a concentration camp

Seventies disco music in McDonald’s

London Greenpeace group

Mirage Hotel in Las Vegas

What does Schlosser use as a symbol of the industrialization of farm animals particularly in fast food chains?

McDonald’s

E-Coli

Mad Cow Disease

Burger King

According to Schlosser, governments throughout Europe __________ the interests of consumers while ___________ those of agribusiness.

Supported; denying

Protected; ignoring

Commended; applauding

Ignored; protecting

What is the new phrase the McDonald’s Corporation recently used, according to Schlosser, to describe its hopes for foreign conquest?

Global realization

Global domination

Global contamination

Global McDonaldization

Ray Kroc, the founder of the McDonald’s Corporation, had a philosophy of QSC and V. What does this stand for?

quick, silent, concern, and volume

quality, service, cleanliness, and value

quantity, servitude, clientele, and value

quietly, sincere, clean, and vendetta

According to Schlosser in chapter 3, what factors in the fast food industry often lead to crime?

low pay

high turnover rates of employees

large amounts of cash in the restaurant

all of the above

What word from the list of options below best describes the following situation:

Eight chicken processors now control about 2/3 of the American market, yet thousands of “independent chicken growers” cannot combine their efforts through associations to create a strong bargaining unit.

ironic

barbaric

sardonic

answers a and c

According to Schlosser, what is currently the most dangerous job in the U.S.?

Garbage man

Postal worker

Meatpacking

Police man

What was the “McDonald Bill?”

to put a playground in ever city

a dollar with Ronald McDonald’s face on it

it would allow employers to pay 16 and 17 year old kids wages 20% lower than minimum wage

How much you have to pay when you order something at McDonald’s

Why was Carl Karcher accused of insider trading in the 80’s?

His brother died, leaving records of insider trading going on.

He sold large amounts of CKE stock right before the prices tumbled.

He allowed real estate developers use his CKE stock as collateral.

His new president bought lower quality food and cut their prices on meals.

How many McDonald’s are there in Colorado Springs?

5

13

21

29

What menu item became most profitable to McDonald’s?

hash browns

shakes

cheeseburgers

French fries

What is the worst job is a slaughterhouse?

Knocker

Slicer

Sanitizer

Shocker

How many fast food restaurants do McDonald’s open a day?

1

3

5

7

Why is the year 2000 considered a milestone for the fast food industry?

The industry did not gain any new customers

The industry’s customers doubled is size

The industry stopped using beef flavoring in their french fries

They implemented the “K minus program”

Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan what kind of advertising strategy?

“blast to the past”

“warm and fuzzy”

“cradle-to-grave”

“eternal youth”

Instead of raising wages or paying overtime, what positive reinforcement technique do fast food managers use to motivate employees?

“gifting”

“choose-your-own-hours”

“McPrizes”

“stroking”

What sort of economic problems are cattle ranchers currently facing?

rising land prices

stagnant beef prices

oversupplies of cattle

all of the above

What federal agency, in charge of enforcing health and safety laws, has been long despised by our nation’s manufacturers because they consider the agency “a source of meddlesome regulations and unnecessary red tape”?

OSHA

IBP

UFCW

ConAgra

A recent study by researchers at the Center for Disease Control and Prevention found that the rate of American obesity is increasing:

in every state in the U.S.

among both sexes

regardless of age

all of the above

The human form of mad cow disease is known as:

Salmonella

vCJD

BSE

E. coli 0157:H7

Who took McDonalds and traveled around the country opening more up after getting permission from the McDonald’s brothers?

Carl N. Karcher

Dave Thomas

Harland Sanders

Glen W. Bell

All of the following are things fast food restaurants have done to increase the safety except one.

install video cameras

install burglar alarms

install panic buttons

install a playground

Which one of these guys was a “potato farmer” ?

John Richard Simplot

Ray Kroc

Ronald McDonald

The McDonald Brothers

What were the working conditions like in the meatpacking factories?

Brutal and very dangerous

Pleasant

Very safe

Great job advancement opportunities

Which of the following can you not develop from eating improperly cooked or processed beef?

Salmonella

Chicken Pox

Diarrhea

E. Coli

Which of the following about In-N-Out Restaurants is not true:

The milkshakes are made from real ice cream.

The ground beef is fresh, potatoes are peeled every day to make fries.

There food is not kept under heat lamps, microwaves or freezers.

The In-N-Out restaurant ranked the lowest in food quality.

The McDonald brothers’ commitment to “speedee service” centered around what general idea?

Good food regardless of how long it took.

Better training for Carhops to teach them to move faster.

Inserting the guiding principles of a factory assembly line into the kitchen

Designing a building that supported large crowds of people moving in a revolving door type fashion.

According to Schlosser, the fast food employee turnover rate is extremely high because:

Workers are teens that are only looking for short-term employment.

Fast food restaurants receive federal funds for workers after they have worked only 400 hours.

Managers receive little training to deal with employee complications.

After 2 months of work all employees receive a raise to a better position.

The main difference between natural and artificial flavor is:

There is no difference, “natural” and “artificial” are words used to make the consumer feel better.

Artificial flavorings are made only with man-made chemicals.

Natural flavor has been derived with out-of-date technology.

Artificial flavors are used only in fast food products.

In the 1980’s OSHA inspections fell widely in part to:

A decrease in serious injury occurrences.

A change in the OSHA policy inhibiting inspections under certain situations.

Better working conditions fought for by the workers

Concerns increasing in other areas of the economy, which took attention away from meat packaging companies.

The percent of obese persons in the US has increased throughout the years, one contributing factor is:

An increase in meal portion size, which both increases customer attraction and obesity percentage numbers.

An increase in the amount of fat placed in the food at fast food restaurants.

Athletic facilities being destroyed to build more restaurants.

Evolution.

Throughout the history of fast food the public has increased their influence on them. An example of this is that:

Veggie burgers have replaced hamburgers.

French fries are now cooked without salt.

A small decline in sales can have huge impact on stock prices.

Fast food restaurants listen to lobbyers and protesters.

Which of the following social problems currently effecting the United States has fast food played a predominant role in creating?

Homelessness

obesity

unemployment

teen pregnancy

Which of the following contribute(s) to the high rate of crime in the fast food industry?

unskilled, untrained staff of employees

large amounts of money kept in restaurants

low pay and high turnover rate

both b & c

According to the American Franchise Association, which of the following contractual obligations is not required of franchisees:

Franchisee must buy goods only from approved suppliers.

Franchisee must wave all legal right to file complaints under state law.

Franchisee may only own franchises from one chain of restaurants.

Franchisee must accept, for any reason, termination of contract.

When Ken Monfort and his father opened a slaughterhouse in Greeley, CO, which of the following did not contribute to his unusual background as a meatpacking executive?

He was a liberal Democrat.

He was an avid supporter of Pres. Nixon.

He supported unionization.

He was an outspoken opponent of the Vietnam War. Leslie Crimin

What is E. coli 0157:H7?

A bacteria that helps us digest food.

A virus that plagues young children.

A bacteria that can release powerful toxins, attacking the lining of our intestines.

A bacteria that helps synthesize vitamins.

What is the maximum fine that OSHA can employ for death caused by willful employer negligence?

$70,000 (pg. 265)

$20,000

$200,000

$700,000

A select few large meat packing corporations have merged together and are believed to control the price of cattle they are known by independent ranchers as:

trustbusters

trusts

captive suppliers

transactional analysts

Not being able to arrive beforehand unannounced for plant inspections and the subsequent requirement to look at falsified injury logs at meat plants is termed:

safety award system

voluntary compliance

submissive obedience

servility

Fast food chains such as McDonald’s and Kentucky Fried Chicken have been targets against U. S. imperialism by people in other countries because

the fast food chain epitomizes everything they hate

it threatens a fundamental aspect of national identity

the food is high in fat and alters their traditional diet

all of the above

Marketing strategy that Walt Disney pioneered, which Ray Kroc would later use to

incorporate and market the McDonald’s franchise is __________.

publication

synergy

syndicate

audio/visual media

Managers in fast food chains have been trained to _____________ the employee of a job well done in place of monetary compensation.

Laud

Extol

Compliment

Stroke

If and IPB worker in Texas is injured on the job he has the option to

file a complaint and the company’s medical plan will accrue all medical

costs

seek his/her own physician and the company will take care of medical costs

sign a waiver, maybe receive medical care and remain indebted to IBP

risk loosing his/her job and receive no medical help or benefits

Which of the following was the first to offer self-serve fast food and pave the road for those that followed?

Carl N. Karcher (Carl’s Jr.)

Richard and Maurice McDonald (McDonalds)

Dave Thomas (Wendy’s)

Glen W. Bell (Taco Bell)

Why does America love McDonald’s French Fries?

They are made with 100% fresh potatoes

Scientists put artificial flavors and smells into the fries, which make them appealing to consumers.

They are crunchy and always hot.

They are fat free, calorie free, and cholesterol free.

What usually happens to those towns that are near slaughterhouses?

They become prosperous and rich

Slaughterhouses aren’t near towns; they are out in the middle of fields.

The towns become crime filled and poor and ghettoes

Nothing changes; the town remains the same.

When E.coli O157:H7 is detected in meat, what does the distrubitor and/or meat packing facility do to notify the public?

Notify the media to make sure that the entire population is aware of the health problem to ensure overall safty

Keep the problem as quiet as possible, not to draw to much attention.

Pretend that the problem does not exist

Recall ALL the meat that has been contaminated

Advertisement aimed at children:

is a good idea. Everyone should do it since they are the biggest consumers in America

should be considered morally wrong. Advertising meant for children is deceptive and exploits them.

does not have any affect on children. Children don’t pay attention to TV anyway.

helps parents make good decisions. If their children like the product that is being advertised, then it’s a good product.

Teenagers work at McDonald’s and other fast food places for what reason?

safe working environment

manageable hours

easy job to obtain

prestige that comes from working at fast food

What is the primary advantage to marketing fast food, beverages and other materialistic needs to children?

Children are the purchasers of the future therefore should be targeted as early as possible.

Children do not know any better then to believe the ads they see.

Children are impressionable.

The market is more available in the schools then in the adult market.

Who are targeted for employment by many fast food establishments?

Single mothers

Retired persons

Teenagers

College students

What are the four main principles of the IBP revolution?

Safety, Efficiency, Easy Labor, High Wages

Throughput, Efficiency, Unionization, Compliance

Efficiency, Throughput, Centralization, Control

None of the above

On an average day in the United States how many people are sickened by a food-borne illness?

200

20,000

200,000

The number is not known at this time.

Which is not one of Schlosser’s recommendations for the future?

Congress should ban advertising geared toward children.

Eliminate tax breaks that reward chains for maintaining an unskilled labor force.

USDA insist on the highest possible food safety standards

Allow the corporations to monitor and develop better safety and sanitation practices.

An important facet(s) to the success of fast food restaurants is:

a teenage labor force

Dedicated and motivated people

Franchising

all of the above have an impact on a successful restaurant

Which of these following choices is not mentioned in the text as fitting the model for the division of labor concerning some form of an assembly line?

McDonald’s

Disney

Western Union

Ford

Which of the following choices is the best example for explaining Social Darwinism?

McDonald’s mascot, Ronald

Peter Lowe’s “Success Seminar”

The urban sprawl of Pueblo

Feamster working for Little Caesar’s

Which of the following choices can be considered as a catalyst to the high-turnover rate in the meatpacking industry?

unhealthy and dangerous working conditions

less opportunities to unionize

reduced or low wages

all of the above

Which of these concepts does not help to explain the relationship between the meatpackaging industry and the government?

the USDA and Congress increase taxes annually on factories with low production rates

large meatpacking companies avoid certain liabilities in comparison to manufacturers of most consumer products.

close ties and sizable donations to Republican members of Congress from companies

a senator from Texas received more money from the meatpacking industry than any other U.S. senator

According to the author, what is the first and easiest step toward meaningful change in curtailing unfair business practices carried out by fast food corporations?

Congress should ban advertising that preys on children

Congress should create a food safety agency that actually protects the public health.

Boycott, and refuse to purchase thereby unleashing the power of the American consumer.

Hold fast-food corporations responsible for their atrocities in the court of law.

In Schlosser’s Fast Food Nation, what does he compare fast food to?

The Grand Canyon, a whole we all fall into

Cheyenne Mountain, concealing remarkable technological advances behind an ordinary looking façade

The Great Wall of China, a roadblock stopping Americans from eating healthy

They Pyramids, a strong base that many people helped to build up.

In what western U.S. city did fast food first begin to thrive?

Seattle, Washington

Phoenix, Arizona

Anaheim, California

Las Vegas, Nevada

What company, according to Schlosser, has been involved in more legal disputes with fanchisees?

Subway

Wendy’s

McDonald’s

Blimpie

Schlosser refers to a book, The Jungle, in it, the author of the book compares cogs in the machine to what?

human beings, easily replaced and entirely disposable

animals that are available for slaughter

food that is easily replenished

the ease of mass food production

What two presidents consistently hired people in the meatpacking industry for their agriculture departments?

Reagan and Clinton

Reagan and Bush Sr.

Carter and Reagan

Bush Sr and Clinton.

What law, passed in thirteen states, makes it illegal to criticize agricultural commodities inconsistent with “reasonable” scientific evidence?

meat libel laws

slander libel laws

veggie libel laws

dairy libel laws

How many people buy fast food each day?

Hundreds

Hundreds of Thousands

Hundreds of Millions

Thousands

A fast food robbery is most likely to occur:

When only a few crew members are present

At night

In the morning

In between shifts

It costs about $__________ to open a Subway restaurant, the lowest investment required by any of the major fast food chains.

$1,000,000

$100,000

$10,000,000

$10,000

The first McDonald’s restaurant was located in:

San Fernando

San Diego

San Bernardino

San Marino

People under the age of twenty account for _____ of the nation’s fast food employees.

One fourth

One half

Two thirds

Two fifths

The typical American consumes ____ pounds of fresh potatoes every year and more than ____ pounds of frozen French fries.

29, 40

49, 20

49, 30

39, 20

During an eight-hour shift, a slaughterhouse worker makes about __________ knife cuts.

100

1,000

10,000

100,000

The company that exports more beef than any other in the world is:

Tyson

Cargill

IBP

Australia Meat Holdings

None of the above

BSE is also known as:

Mad cow disease

Salmonella poisoning

E. Coli

Creutzfeldt-Jakob disease

As food chains move overseas, how do they try to prevent fears of American imperialism in the countries they start to do business in?

The try to purchase as much food from suppliers within the country.

Instead of importing food from “home” they import entire agriculture production systems.

Before they actually go into the country they build a supply network with the companies their.

A and C seem to be important steps in preventing fears.

All of the above are correct answers.

In early 1996 the Food and Drug Administration announced in order to prevent an outbreak of mad cow disease in the US they would do what?

Try hard to import all cattle product from outside the US.

Stop production on all cattle products until they got things figured out.

Expedite new rules in prohibiting the use of certain animal protein in cattle feed.

Put restrictions on what the major meat suppliers in the US.

All of the above are factors that the FDA considered.

What was the cause of the tremendous population growth into Southern California between the 1920’s and the 1940’s?

Automobiles were becoming affordable to the general public allowing them to travel with extensive ease.

Retirees and businessman were drawn to the area through real estate advertising, which promised warmer climates and a better life.

A glimpse of the future was molded through a setting of suburban life and detached homes.

The nations car culture reached tremendous heights in the area, introducing the first motel, and first drive in bank, which induced innovative growth.

All of the above seem to be important for the growth in Southern California.

The focus on family turned Colorado Springs in the early 1990’s into a magnet for Christian groups primarily because:

Conservatism was expressed in the sort of live-and-let-live attitude, which was common in the American West.

New religious groups were opponents to feminism, homosexuality, and other main theories at the time.

Members and supporters of Bible Associations, Fellowships, Young Life, and others were settling in the area.

All of the above seem to be good descriptions of why people migrated into Colorado Spring primarily focusing on family.

Soon after World War II “The Golden Age of Food Processing” began. Why was this time period viewed in this way?

It was a decade of one innovation after another, promising to simplify the lives of Americans.

Depression-era scarcity gave way to the consumption of new foods on the shelves of supermarkets.

Ad campaigns targeting processed foods seemed better than fresh ones for the American fast pace lifestyle.

Sales of refrigerators, freezers, and other kitchen supplies simplifying American Households soared mainly from the new ad campaigns in things like; frozen juices, TV dinners, and a variety of packaged foods.

All of the above seem to be realities towards this period being titled as it was.

From a purely economic view, injured workers are viewed by meatpacking employers as which of the following:

An extreme drain on profits.

A substantial cause for productivity levels to drop in the factory.

A way for employers to pay lower wages for the same amount of work, if they keep those employees.

A and B are correct answers.

All of the above are correct answers.

Although the local economy is far more diversified today, nearly half of the jobs in Colorado Springs still depend upon what?

Agriculture

Tourism

Military Spending

Factories and Production

Approximately when did the first Mc Donald’s open in East Germany, thus officially signifying the westernization of the once communist society?

1988

1992

1986

1990

According to Sociologists which of the following factors could be considered to have influenced the extraordinary growth of the fast food industry?

The entry of women into the workforce

The gradual decline of the American Restaurant Industry

The convienience and speed of service offered by fast food restauraunts

The general lack of patience of Americans, and their 21st Century lifestyle

Both A and C

Both A and D

A, B, and D

Today about how many cattle an hour do IBP plants slaughter?

1,000

400

175

650

500

According to the Food borne and Diarrheal Diseases branch of the CDC, an entirely new type of bacteriums has emerged which can cause food poisoning on a national level. The CDC estimates that more than ______ of the food-related illnesses and deaths in the United States are caused by infectious agents that have not yet been identified.

1/3

½

¾

2/3

What does the term synergy mean?

A metaphor used for fast food service meaning speedy energy.

A marketing strategy, that gave firms rights to use Mickey Mouse on their products.

Ray Kroc word for starting a type of service that had fast customer service with a “s” mile.

The first McDonald’s Corporation Mascot

Children who work up to 20 hours a week during the school year?

Create a life long aversion to work

Benefit from the experience, and gain and increasing sense of personal responsibility and self-esteem.

Cut class and drop out of school

Develop substance abuse problems and commit petty crime.

If there were going to be a range war over cattle what would be the reason?

Few large corporations have gained a stranglehold on the cattle market, which has created anger.

Because McDonald’s is the largest purchaser of beef and there aren’t enough McDonalds in the Nation to allow the small cattle ranchers to make any money.

Because ranchers are currently being faced with an economic problem: rising land prices, and stagnant beef prices.

Because ranchers are selling their cattle at competitive prices regardless if they are making a profit or not.

What is a sticker?

Welcomes the cattle to the building

Knocks the cattle unconscious

Slits the neck of the steer every ten seconds

Grabs the cattle’s hind legs and shackles them to chains.

What was NOT involved with lawsuit against McDonalds?

A London based group name Greenpeace

Helen Steel and Dave Morris

During the 1980s McDonalds threaten to sue at least 50 British publications

McLibel cases created the best publicity McDonalds could ever have with actually initiating the events.

What does ‘mammallan-to-rumimant’ mean?

Dead mammals being fed to cattle

The American Meat Institute called it muscle meat

A short description of mad cow disease

The laymen term for foot and mouth disease

What is the most dangerous job in the US according to Fast Food Nation?

construction worker

meatpacker

skydiving instructor

trapeze artist

Playlands bring in _____, which bring in______, which bring in ______.

children, germs, cleaners

children, parents, money

children, germs, parents

fun, children, parents

According to sociologist Ester Reiter, what is the trait most valued in fast food workers?

Loyalty

Obedience

Punctuality

Humor

In 1976, the US peaked at how much beef consumption per person per year?

75 pounds

94 pounds

215 pounds

11 pounds

How many foreign countries have at least one McDonald’s restaurant?

50

76

120

8

Due to Mad Cow Disease, many British_______, were eating better than the British _____.

monarchy, peasants

pets, people

people, pets

dignitaries, kings

According to many texts, what is the key to a successful franchise?

Service

Flashy Signs

Cleanliness

Uniformity

How much does it cost to become a franchisee of a Burger King?

$50,000

$100,000

$1.5 Million

$250,000

J.R. Simplot was a multimillionaire who started out as an 8th grade dropout. By the time he stepped down as head of his company he owed a block of North America the size of what?

A quarter of Idaho

Half of Ohio

Delaware

New Jersey

Half of Boise, Idaho

A typical steer in the ConAgra Company will consume how much grain before it is slaughtered?

500lbs

3,000lbs

700lbs

5,000lbs

Roughly how many people everyday in the U.S. get sick from foodborne diseases?

5,000

200,000

700,000

10,000

E. coli is less likely to spread in cattle that eat what?

Grain with hormones

Grass

Oats and honey

Hay

In the 1970’s, why were independently owned businesses diminishing?

Customers were drawn to familiar names

People didn’t finish school

Everything was becoming franchise or chained businesses

None of the above

Why would it be impossible to pass tougher food laws, protect workers from harm, or ban advertising that preys upon children?

Because the wealth and power of the major chains make them seem impossible to

defeat.

No one will actually go through with it

No one is worried as long as the people are happy

All of the above

What fed off the sprawl of Colorado Springs?

Motorist

Tourists

Industries

Fast food chains

Upton Sinclair wrote a book called The Jungle. He was referring to what in particular?

the IBP plant

The animals that were eating grain

The assembly line in the slaughter house

None of the above

Which one of these is not a food borne pathogen?

Salmonella

Escherichia coli

HIV

Cyclospora cayetanensis

Which founder of a popular fast food chain was not a high school dropout?

William Rosenburg

Thomas S. Monaghan

Dave Thomas

Harland Sanders

What percentage of jobs in Colorado Springs still, depend on military spending today?

75%

10%

33%

50%

Which business did J. R. Simplot not perform in?

selling frozen fries

growing his own potatoes

dehydrating onions

running a lumber yard

he performed in them all

Who was the first franchise to establish itself in Turkey?

Mc Donald’s

7-Eleven

Burger King

KFC

Which state was one of the first to enact a workers’ compensation law and one of the first to impose harsh restrictions on worker’s compensation?

Colorado

Michigan

California

Texas

What do Mc Donald’s French fry suppliers use in the production of the fries that gives them flavor?

Salt

Beef flavor

Liver oil

Fruit juices

Which fast food company has the most recognizable ad according to children?

McDonald’s

Taco Bell

Wendy’s

Burger King

What is meant by the definition of “throughput?”

Number of workers the industry employs

How the machines are run

The speed and volume of the industry’s flow

How the industry picks its applicants

Which fast food company is the nation’s largest purchaser of beef?

Taco Bell

McDonald’s

Burger King

Wendy’s

What are employees of the slaughterhouse encouraged to do when they suffer from an at work injury?

Stay home until they are better

Go to the doctor

Not report the injury and get back to work

Ask for a pay increase

During the 1920’s, the city of Plauen had the highest __________ in Germany:

Unemployment rate

Number of un-wed mothers

Employment rate

Death rate

The fear of mad cow disease caused beef sales in the EU to plummet by as much as:

5%

90%

20%

50%

How did the automobile industry, especially GM, try to wipe out railway competition?

By buying railway cars and dismantling them.

By paying off government officials to favor automotive business.

Using government funded subsidies in highway construction.

Persuading private investors to favor automotive industry.

None of the above.

Which of the following is true about Walt Disney Company and US Defense Department?

Disney went after government contracts to help keep the business afloat.

Disney produced military training and propaganda films for the government.

The government gave Disney the rights to produce test missiles.

During the cold-war, Disney was a source of reassurance for people.

All but C.

J.R. Simplot was known for which of the following?

Helping the McDonald’s brother advertise their chain.

Providing the US army with propaganda films during WWI.

The man who first patented flash-freezing techniques in the 1920’s.

Potato pioneer who sold frozen French fries to fast food chains.

None of the above.

What did Upton Sinclair’s The Jungle (1906) describe?

The lumber industries’ continuous chopping down of trees and eventual eradication of the national forests.

The forming of ghettos from the abandonment of the inner city for the more affluent suburbs.

The historical struggle between labor unions and massive manufacturing conglomerates.

The horrors that workers faced and the poor sanitary conditions in the meat packing plants.

None of the above.

Which of the following is NOT considered a deadly germ found in tainted food?

Campylobacter jejuni

Salmonella

Listeria Monocytogenes

Mononucleosis

Schlosser argues that no society worshipped science more devoutly or more blindly than the:

United States of America

Soviet Union

Hitler’s Germany

Japan

From the terms listed below, which does the entrepreneur, Carl N. Karcher, use during his progression into the food business?

meritocracy

ascription

consensus

conflict

“Teenagers have long provided the fast food industry with the bulk of its workforce.” (Schlosser 73) Pick from the combinations below to fill in the blanks that tell why this statement is true for the student s of Harrison High School in Colorado Springs. Due to the societal factor, __________ and the economic factor, __________ students/teenagers are “ideal candidates for…low-paying jobs” of the fast food industry.

Scapegoating/sexual exploitation

Development of group/age

Norms and pressures/competition for scare resources

Status mobility/sex

Who is more in control of the taste and presentation of products of a fast food company?

consumer

franchise

CEO

Employee

“…With commodity prices falling so low the fast food industry can increase its portion sizes, without reducing profits.” Why is this beneficial for the industry?

it attracts customers

it fattens the population

it is unattractive to the customers

it attracts customers

Where does mad cow disease derive from?

animals being fed animal protein (waste)

animals being fed grain

animals being fed pigs

animals being fed animal protein

Globalization of East Germany happened directly after what?

WWI

WWII

Vietnam

The fall of communism and the Berlin Wall.

What issue might have had a negative impact on the fast food industry and could be related to the decline of the fast food market?

global warming

aids

sars

health concerns

What booming industry helped fuel the fast food market?

Steamboat

Railroad

Auto

Airplane

Why are the relationships between hourlies and supervisors usually consensual?

The chance to have a relationship with the boss is fun

It can act as form of job security and can lead to easier work

The supervisor forces the hourlies into relationships

Everyone wants to have sex no matter who it is with

In What state does America=s favorite food (MCD Fries) come from, produced with all the man made additives.

Michigan

Ohio

Colorado

Idaho

In what decade did the area of Colorado Springs see a boom and what other state was linked to that boom?

80’s New York

80’s Texas

90’s Michigan

90’s California

When the McDonald brother's began the Speedee Service System, they made many changes to their restaurant. Which one of these did not take place?

They ran the kitchen like an assembly line.

They served a wide variety of sandwiches.

They only employed young men.

They eliminated almost 2/3 of the items on their old menu.

What does a factory's "throughput" refer to?

The number of workers the factory employs and how well they work.

The value of the factory's machinery

The speed and volume of the factory's flow.

The lifespan of the machinery that the factory uses.

International Flavors and Fragrances (IFF), the world's largest flavor company, is responsible for which of the following?

Potato Chips

Ice Cream

Pet Food

All of the above

The meatpacking industry used all but which of the following techniques to get people who would work for low pay to work in their factories?

They ran ads on Mexican radio stations offering jobs in the U.S.

They operated a bus service from Mexico to the U.S.

They paid them to come see the factory before they started working.

They recruited homeless people living in shelters.

What happens when meat is found to be contaminated?

The USDA demands a recall.

Nothing happens.

A company is required by law to inform the public and then recall all of it.

USDA will suggest that the company issue a recall, but it's not required by law.

The Lasater Ranch produces and sells organic meat. This means all but which of the following?

The meat is cheaper.

None of the cattle spent any time in a feedlot.

The meat is much lower in fat than grain fed meat.

The meat has a stronger and more distinct flavor.

Which of the following individuals sold frozen French Fries in the US?

Bert Moulton

J. R. Simptlot

Ray Kroc

McDonalds

Which is the underling problem of the meat packing plants in Greely, Colorodo?

Workers over paid

Spread of disease amongst workers

Workers sustained injuries from knives

Strike drove the company bankrupt

What was the problem with the beff distributed to Jack in the Box in the 1993?

The meat was served cold

The meat contained Listeria moncytogenes

The meat contained Salmonella

The meat contained E. coli

What is the controversy with say the United States has the safest food supply in the world?

China inspection process is more thorough

Sweden has the safest foods because of it long inspection

The US has the safest foods

Africa has the safest because, foods harmed by chemicals

Who was the founder of the early drive – in restaurant?

Carl Karcher

Jesse G. Kirby

Matthew Burns

Glen W. Bell

In 1998, more restaurant workers were murdered on the job in the United States than…?

automobile accidents

gang related incidents

police officers

air plane crashes

What product did J.R. Simplot sell to the major fast food restaurants?

frozen hamburgers

frozen french fries

mixture for milkshakes

cash registers

The _______________ has been directly responsible for many of the hazards that meatpacking workers now face?

close – quarters they work in

speed of the machines

“IBP revolution”

lack of workers due to strikes

What fast food restaurant was the first building erected on Plauen since the coming of a new Germany?

Burger King

KFC

McDonald’s

Wendy’s

What country was the first to begin routine testing for Mad Cow disease?

France

Germany

Spain

Switzerland

Who took the McDonald brothers speedee service system and spread it nationwide?

Carl Kracher

Glen W. Bell

Ray Kroc

Keith G. Cramer

What does sociologist Ester Reiter conclude is the trait most valued in fast food?

obedience

attitude

objectivity

height

What is the name of the product Keystone lab developed for McDonalds when they wanted a chicken finger food?

Chicken fingers

McNuggets

Chickensquares

McChicken

Under Colorado’s new law, the payment for losing an arm is?

$3,000

$600,000

$ 36,000

$100,000

In what city was the first McDonald’s built in East Germany?

Warsaw

Plauen

Magdeberg

Dresden

In the recent purchase of IBP by what company has created the world’s biggest and most powerful meatpacking firm with the largest market share in beef and poultry, and second largest in pork?

Pedigree

Tyson

CDC

Cattle King

Why is the American flavor industry so secretive concerning their ingredients and clients?

protect their patents

they can be

add an aspect of mystery to their product thus stimulating the curiosity of the American public

protect their clients name brands

What industry can the slaughter industry be most easily compared to?

fast food industry

automotive industry

soccer ball production in Asia

a and b

a and c

Why did Hudson Foods recall 35 million pounds of ground beef?

E. Coli

Salmonella

Shigella

None of these

What does Schlosser recommend we do about the quality of beef made for the US?

tougher food safety laws

creation of butcher unions

stop giving cows steroids

everyone raise cattle

In the 1950’s, which technological advance was the most influential and important to the development of fast-food restaurants?

Development of a faster deep fryer

Increasing popularity of the automobile

Year round drive through

Drive-thru speakerphone ordering menu

What system of incentives are recommended by the national corporations to managers to help keep the quality of labor high without increasing wages and benefits for the teenage wage worker in the fast food industry?

Stroking

Tips

Unions

Training periods and wages

McDonald’s Corporation is responsible for what percentage of the country’s new jobs?

30 Percent

90 Percent

50 Percent

75 Percent

Burger King, McDonald’s, and Tricon Global Restaurants open a new fast food restaurant about every

Two Hours

Day

Two Days

Week

Fast Food Corporations have been assisted by which federal agency in order to finance new restaurants?

Food and Drug Administration (FDA)

Small Business Administration (SBA)

Food and Nutrition Service (FNS)

Office of Small Business Programs (OSBP)

The Food Safety Legislation Act of 1906 was brought upon by the stories in which book?

The Jungle

Grapes of Wrath

The Untold Story of Meatpacking

What’s in your Mouth

Every day in the United States roughly how many people are sickened by a foodborne disease?

50,000

100,000

200,000

500,000

What percentage of children in the United States eat at McDonald’s each month?

50 Percent

75 Percent

90 Percent

95 Percent

Every day in the United States roughly how many people are sickened by a foodborne disease?

50,000

100,000

200,000

500,000

What percentage of children in the United States eat at McDonald’s each month?

50 Percent

75 Percent

90 Percent

95 Percent

According to fast food restaurants, which menu item receives the highest profit when sold to customers?

Hamburgers

French Fries

Soda

Chicken Nuggets

Studies have shown that kids who work up to twenty hours a week during the school year benefit from the experience but kids who work more than twenty hours a week are more likely to:

make more money in adulthood

have better communication skills

drop out of high school

steal funds from their employer

In 1970 the top four meatpacking firms slaughtered only 21 percent of the nation’s cattle. Today the top four meatpacking firms’ slaughter_______ of the nations cattle.

35%

68%

84%

93%

In 1991, Colorado began a trend becoming one of the first states to place restrictions on workmen compensation claims. This lead to:

industry workers receiving more money for their injuries

companies choosing the company doctors that hinder employee diagnosis

companies making the workplace safer

dismissal of many employees that were seen clumsy

The Body Mass Index (BMI) classifies whether a person is obese in terms of height and weight. Today 44 million American adults are obese. What does their BMI have to exceed to be considered obese?

15

20

25

30

What religious group accompanied by vegetarians filed a lawsuit against McDonalds after finding out that they did not use 100% vegetable oil but oil containing animal products to cook their French fries?

Greek Orthodox

Muslims

Hindus

Buddhists

What does the term “throughput” mean?

Hiring of teens to work for lower wages

Increasing speed of food assembly to make more

Division of labor in the restaurant business

The idea that Colorado became more like California

Which of the following is a reason that Ray Kroc switched to frozen fries?

For better flavor

To be able to keep more in the store in a freezer

To sell more fries

To cut some of the labor costs

The meatpacking industry is the most dangerous type of factory to work in. Which of these is not a factor that causes the high rate of injury?

The large, extremely sharp knives used

The high speed of the disassembly line

The large size of the animals being slaughtered

Trauma injuries from overuse of muscles etc.

Which of the following is not a cause of obesity?

genetics

high fat meals

over consumption of food

regularly eating red meat

What is the biggest source of protein that is given to poultry?

grain

poultry

red meat

sunflower seeds

Fast food chains were launched in part by which of the following?

Hell’s Angels

Door-to-door salesman

Ice cream truck drivers

Farmers

A typical steer will consume more than ______ of grain to gain ____ in weight.

200pounds/10pounds

1000/1000

3000/400

3050/500

 

Which one of these restaurant does it cost about 1.5 million to become and franchisee at?

burger king

mcdonalds

gumbys pizza

tippy taco house

 

The injury rat of teenager workers in the United States are ____ (as/to) that of adult workers

3 times as high

equal

twice as high

less than

 

A typical american consumes _____ hamburgers and _____ fries every week

three/four

one/two

six/six

four/three

 

Roughly 200000 people are sickened by a food borne illness 900 are hospitalized and ___ die.

100

14

4000

850

 

In the late 1960s _____ groups attacked the mcdonalds corporation for opening restaraunts in neighborhoods without giving business men opprtunity to become franchisees.

asians

african americans

mexicans

youth

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