What is Culture? - Rutgers University
What is Culture?
sIs a learned, shared, compelling, interrelated set of symbols whose meaning provide a set of orientations for members of society
sIs a way of life, a complete design for living for a group of people that includes knowledge, belief, art, morals, customs. values, and norms
Characteristics of Culture
sExists in the minds of people sVaries considerably sAlthough different in some respects,
cultures resemble one another sOnce learned it tends to persist sGradually change over time sNobody is culture free sVariation within a given culture
Functions of Culture
sCommunicate with others sMakes it possible to anticipate others'
actions sStandards to distinguish right from
wrong; safe/dangerous sProvide knowledge & skills for meeting
sustenance needs sIdentification with society & community
1
Cross-Cultural Management
sRefers to the behavior of people in organizations around the world and trains people to work in organizations with employees & client populations from several cultures
sParochialism - viewing the world through one's own perspectives which is considered superior to other perspectives
Dimensions of Culture
sRelationship with world/nature
? Subjugation to nature ------ Mastery
? Oriental
N. American
? harmony
technology
sManagement implications
? goal setting
u vague
contingent
specific
Dimensions of Culture
sBasic nature of human beings
? good
mixed
evil
? change is possible change is impossible
sManagement implications
? organization climate
u collaborative
adversarial
? management/supervisory style
u participative
moderate closed
? control systems
u loose
moderate tight
2
Dimensions of Culture
sHuman Relations
? personal relationships
? hierarchical
group individualistic
sManagement implications
? Recruitment
u nepotism
record , qualifications
? Reward systems
u status
individual
? Decision making
u group
individual
Dimensions of Culture
sActivity Orientation
sImportance of work
s Being
Containing
Doing
sManagement Implications
? Planning
ulong term
short term
? Decision Making Criteria
u emotional
rational
pragmatic
? Reward systems
ufeeling-based logic-based results-based
Dimensions of Culture
sTime Orientation
s Past
Present
sManagement Implications
? Planning
uextension of past ST
? Reward Systems
u historically determined
currently contracted
Future
LT contingent on performance
3
Dimensions of Culture
sSpace Orientation
s Private
Mixed
Public
sManagement Implications
? Communications
u1 on 1
selective
wide open
? Office Layout
ubarriers specialized spaces open
? Interaction Patterns
uphysically moderate distant
physically close, multiple
relations
Hofstede's Culture Dimensions
Individualism- Collectivism
sIndividualism exist when people look at themselves primarily as individuals
sCollectivism exists when people see themselves primarily as members of a group
Masculinity/Femininity Dimension
s Masculine societies
? emphasize work goals (earnings, advancement) ? rigid gender roles ? belief in inequality of sexes
s Feminine societies
? emphasize personal goals, nurturance ? gender equality ? low stress, less conflict
4
Power Distance
sThe extent to which inequality is seen as an irreducible fact of life
sDistribution of power in society sAttitude towards hierarchy & authority sOrganization structure sSupervision and superior-subordinate
relationships
Uncertainty Avoidance
sThe lack of ambiguity and the need for formal rules.
sThe extent to which people in a society feel threatened by and try to avoid ambiguous situations
sWhat rules or procedures will be followed to attain desired ends?
sHigh U.A. - Japan, Portugal, & Greece sLow U.A. - USA, Singapore, Denmark,
5
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