Chapter 9—Product Concepts - CSUB
2-101. A "marketing plan" is: A) a marketing program. B) a marketing strategy. C) a marketing strategy--plus the time-related details for carrying it out. D) a target market and a related marketing mix. E) a plan that contains the necessary operational decisions. CHAPTER 3. 3-81. Market segmentation: A) means the same thing as marketing ... ................
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