Entry Decisions in Business-to-Business E-Commerce

16.9 Critical mass of users 11.9 Domain expertise of management, senior staff 11.8 Brand awareness in target market 11.2 Quality of management execution 9.7 Revenue model 9.7 Content 6.2 Proprietary technology 5.5 Provision of offline services (order fulfillment, logistics, etc.) Table 2: Specific High-Importance Metrics ................
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