PDF MIT Sloan School of Management Spring 2018 15.828 Product ...
15.828 Syllabus 4 T. Tony Ke, Spring 2018 Connection with Other Courses This course builds on the following concepts and tools from 15.810 Marketing Management by John Hauser and 15.834 Marketing Strategy by Birger Wernerfelt: targeting, segmentation, posi- tioning, conjoint analysis, and advertising. ................
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