Forside - Det Digitale Projektbibliotek, Aalborg Universitet
The main purpose of the situational crisis communication theory (SCCT) is to maintain or recreate a favorable organizational reputation and image, which is why Coombs’s theory is widely utilized within public relations research (Sellnow and Seeger 2013, 91). Coombs argues that the utilization of SCCT can protect the organizational reputation ... ................
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