Chapter 9—Product Concepts
82. Treating employees as customers and developing systems and benefits that satisfy their needs such as training, stressing teamwork, and employee empowerment is known as _____ marketing. a. organizational quality b. relationship c. internal d. job-faceted e. job-satisfaction ANS: C PTS: 1 REF: 166 OBJ: 11-6 TYPE: Def ................
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