ADVERTISING AND SIGNS



PART IV

ADVERTISING AND SIGNS

ARTICLE I

Generally

This chapter exempts certain signs from these regulations, prohibits certain signs, establishes regulations to govern the placement and size of temporary and permanent signs within the city, and establishes application procedures and procedures for appeals.

1.1 Applicability

This chapter applies to all signs, and other advertising devices, that are constructed, erected, operated, used, maintained, enlarged, illuminated or substantially altered within the Town. Mere repainting or changing the message of a sign shall not, in and of itself, be construed as a substantial alteration.

1.2 Findings of fact

The Town Council finds that:

1) The manner of the erection, location and maintenance of signs affects the public health, safety, morals, and welfare of the people of the community.

2) The safety of motorists, cyclists, pedestrians, other users of the public streets is affected by the number, size, location, lighting and movement of signs that divert the attention of drivers.

3) The size and location of signs may, if uncontrolled, constitute an obstacle to effective firefighting techniques.

4) The construction, erection and maintenance of large signs suspended form or placed on the tops of buildings, walls or other structures may constitute a direct danger to pedestrian and vehicular traffic below, especially during periods of strong winds.

5) Uncontrolled and unlimited signs may degrade the aesthetic attractiveness of the natural and manmade attributes of the community and thereby undermine the economic value of tourism, visitation and permanent economic growth.

1.3 Purpose and intent

The provisions of this chapter shall be implemented to achieve the following intentions and purposes of the Town Council:

(1) To create a comprehensive and balanced system of sign control that accommodates both the need for a well-maintained, safe and attractive community, and the need for effective business identification, advertising and communication.

(2) To permit signs that are:

a. Compatible with their surroundings.

b. Designed, constructed, installed and maintained in a manner which does not endanger public safety or unduly distract motorists.

c. Appropriate to the type of activity to which they pertain.

d. Large enough to convey sufficient information about particular property, the products or services available on the property, or the activities conducted on the property, and small enough to satisfy the needs for regulation.

e. Reflective of the identify and creativity of individual occupants.

(3) To promote the economic health of the community through increased tourism and property values.

1.4 Definitions

The following words, terms, and phrases, when used in this chapter, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:

Billboard means a type of permanent ground sign, where the bottom of the sign is at least twenty (20) feet above the ground.

Building sign means a type of permanent sign displayed upon or attached to any part of the exterior of the building, including walls, windows, doors, parapets, marquees, and roof slopes of forty-five (45) degrees or steeper. (See Figure 1)

Clear visibility triangle means that area formed by three (3) lines described as follows: the first and seconds lines commence at the point of intersection of the two (2) streets and follow the edge of pavement for the two (2) streets the distance required by this code and the third line connects the end points of the first and second lines.

Facade area means that area of a building within a two-dimensional geometric figure coinciding with the outer edges of the walls, windows, doors, parapets, marquees, and roof slopes greater than forty-five (45) degrees of a building which is owned by or under lease to a single occupant. (See Figure 2)

Geometric shape means any of the following geometric shapes used to determine sign area: square, rectangle, parallelogram, triangle, circle, or semi-circle.

Ground sign means a type of permanent sign that is attached to, erected on, or supported by some structure that is not an integral part of or attached to a building, or that is erected on the ground. This definition shall be construed to include “sandwich signs.” (See Figure 3)

Home occupation means an accessory use conducted entirely within a dwelling unit, which is secondary to the use of the dwelling for dwelling purposes..

Illuminated sign means any sign which contains a source of light or which is designed or arranged to reflect light from an artificial source including indirect lighting, neon, incandescent lights, backlighting, and also shall include signs with reflectors that depend upon automobile headlights for an image.

Multiple occupancy complex means any commercial use consisting of a parcel of property, or parcel of contiguous properties, existing as a unified or coordinated project, with a building or buildings housing more than one occupant.

Occupant means any single commercial use (i.e., any use other than residential).

Permanent sign means any sign which is designed, constructed, and intended for more than shortterm use, including, but not limited to, billboards, ground signs and building signs.

Portable sign means any sign which is manifestly designed to be transported by trailer or on its own wheels, including such signs even though the wheels may be removed and the remaining chassis or support structure converted to an "A” or “T” frame sign and attached temporarily or permanently to the ground.

Roof sign means a sign placed above the roofline of a building or on or against a roof slope of less than forty-five (45) degrees.

Roofline means a horizontal line intersecting the highest point or points of a roof.

Sign means any device which is used to announce, direct attention to, identify, advertise, or otherwise communicate information or make anything known. The term shall exclude architectural features or art not intended to communicate information.

Sign area means the area within the smallest regular geometric shape which contains the entire sign copy, but no including any supporting framework, braces, or supports.

Sign copy means the linguistic or graphic content, including trim and borders, of a sign.

Sign face means the part of a sign that is or may be used to display sign copy.

Sign height means the vertical distance from the finished grade at the base of the supporting structure to the top of the sign, or its frame or supporting structure, whichever is higher. (See Figure 4)

Sign structure mean any construction used or designed to support a sign.

Temporary sign means any sign which is designed, constructed, and intended to be used on a shortterm basis. A permanent sign with periodic changes to the message shall not be construed as a temporary sign.

Vehicle sign means any sign affixed to a vehicle.

Wind sign means any devices, including but not limited to, one or more banners, flags not specifically exempted by section 1.10 of this code, pennants, ribbons, spinners, streamers or captive balloons, or other objects or material fastened in such a manner as to move upon being subjected to pressure by wind. (See Figure 5)

1.5 Maintenance of signs

a) All signs allowed by this chapter, including their supports, braces, guys and anchors, electrical parts and lighting fixtures, and all painted and display areas, shall be maintained in accordance with building and electrical codes that may be adopted by the city.

b) The vegetation around, in front of, behind, and underneath the based of ground signs for a distance of ten (10) feet shall be neatly trimmed and free of unsightly weeds, and no rubbish or debris that would constitute a fire or health hazard shall be permitted under or near the sign.

c) All signs and sign structures shall be maintained in a safe condition. The determination as to safety shall be assigned to the building inspector and the mayor.

1.6 Right of entry for inspection

Appropriate city employees in the performance of their functions and duties and under the provisions of this chapter may enter into and upon any land upon which signs are displayed and make such examinations and surveys as may be relevant to constitutional limitations and state law.

1.7 Permit required

a) Except as otherwise provided in this chapter, no sign within the city shall be constructed, erected, operated, used, maintained, enlarged, illuminated, or substantially altered without first obtaining a permit as provided in this chapter.

b) A separate application for a permit shall be made for each separate advertising sign or advertising structure.

c) For multiple occupancy complexes, individual occupants may apply for a sign permit, but they shall be issued in the name of the lot owner or agent, rather than in the name of the individual occupants. The lot owner, and not the city, shall be responsible for allocating allowable sign area to individual occupants.

1.8 Application fee

A nonrefundable application fee, as may be set by resolution, shall accompany an application for special exception.

1.9 Application requirements

(a) All applications shall be in writing and in such form as may be determined by the Town Council.

(b) The application shall, at a minimum, include the following:

(1) Name and address of the owner and agent, along with signatures of the same;

(2) Address and legal description of the property;

(3) A sketch of the sign showing the type, shape, color and size of the sign;

(4) A description or sketch of the proposed location of the sign with sufficient detail to ensure proper identification.

(c) The developer may include as part of the application any other material that can be used in reviewing the application.

1.10 Exemptions

The following signs are exempt from these regulations, provided they are not placed or constructed so as to create a hazard of any kind:

(1) Signs that are not designed or located so as to be visible from any street or adjoining property;

(2) Signs of two (2) square feet or less and that include no letters, symbols, logos, or designs in excess of two (2) inches in vertical or horizontal dimension, provided that such sign, or combination of such signs, does not constitute a sign prohibited by this code;

(3) Flags and insignia of any government, religious, charitable, fraternal, or other organization, provided that:

a. No more than three (3) such flags or insignia are displayed on any one parcel of lane; and

b. The vertical measurement of any flag does not exceed twenty (20) percent of the total height of the flag pole, or in the absence of a flag pole, twenty (2) percent of the distance from the top of the flag or insignia to the ground;

(4) Signs erected by, or on behalf of, or pursuant to the authorization of a governmental body, including, but not limited to the following legal notices, identification signs, and informational, regulatory, or directional signs;

(5) Integral decorative or architectural features of buildings, provided that such features do not contain letters, trademarks, moving parts or lights;

(6) Signs on private premises directing and guiding traffic and parking on private property, but bearing no advertising matter;

(7) Signs painted or attached to trucks or other vehicles for identification purposes;

(8) Official signs of a noncommercial nature erected by public utilities, provided that such signs do not exceed three (3) feet in height and the sign area does not exceed one-half square foot in area;

(9) Decorative flags and bunting for a celebration, convention, or commemoration of significance to the entire community when authorized by the Town Council for a prescribed period of time;

(10) Holiday lights and decorations;

(11) Merchandise displays behind storefront windows so long as no part of the display moves or contains flashing lights;

(12) Memorial signs or tablets, names of buildings and dates of erection when cut into any masonry surface or when constructed or bronze or other incombustible materials and attached to the surface of a building;

(13) Signs incorporated into machinery or equipment by a manufacturer or distributor, which identify or advertise only the product or service dispensed by the machine or equipment, such as signs customarily affixed to vending machines, newspaper racks, telephone booths, and gasoline pumps;

(14) Public warning signs to indicate the dangers of trespassing, swimming, animals, or similar hazards;

(15) Works of art that do not constitute advertising;

(16) Signs carried by a person; and

(17) Religious displays (e.g., nativity scenes).

1.11 Procedures for applying for and issuing a sign permit

(a) Submittal of application. The developer shall submit to the mayor a completed sign application.

b) Determination of completeness. Within three (3) days after receipt of application, the mayor shall determine that the information is complete or incomplete and inform the developer of the deficiencies, if any. If the application is deemed incomplete, the developer may submit the required information within ten (10) days without payment of an additional application fee, but, if more than ten (10) days elapse, the developer must thereafter initiate a new application and pay a new application fee.

c) Action by mayor. The mayor shall review the application and approve, approve with conditions, or deny the applications.

1.12 Prohibited signs

The following signs are expressly prohibited unless otherwise exempted or expressly authorized:

(1) Billboards.

(2) Signs on undeveloped property, except as specifically provided for by this chapter.

(3) Signs made of paper, cardboard, or cloth, except with permission from the city manager.

(4) Political signs on public right-of-way.

(5) Mobile signs with flashing lights displayed over ten (10) days.

(6) Roof signs.

(7) Aerosol paint signs.

(8) Signs that violate the building code or electrical code.

(9) Any signs that, in the opinion of the building official or mayor, does or will constitute a safety hazard.

(10) Blank temporary signs.

(11) Signs with visible moving, revolving, or rotating parts or visible mechanical movement of any description or other apparent visible movement achieved by electrical, electronic, or mechanical means, except for traditional barber poles.

(12) Signs with the optical illusion of movement by means of a design that presents a pattern capable of giving the illusion of motion or changing of copy.

(13) Signs with lights or illuminations that flash, move, rotate, scintillate, blink, flicker, or vary in intensity of color except for time-temperature-date signs.

(14) Strings of light bulbs used on commercially developed parcels for commercial purposes, other than traditional holiday decorations.

(15) Wind signs.

(16) Signs that incorporate projected images, emit any sound that is intended to attract attention, or involve the use of live animals.

(17) Signs that emit audible sound, odor, or visible matter such as smoke or steam.

(18) Signs or sign structures that interfere with free use of any fire escape, emergency exit, or standpipe, or that obstruct any window to such an extent that light or ventilation is reduced to a point below that required by any provisions of this code or other ordinance of the city.

(19) Nongovernmental signs that resemble any official sign or marker erected by any government agency, or that by reason of position, shape or color, would conflict with the proper functioning of any traffic sign or signal, or be of a size, location, movement, content, color, or illumination that may be reasonably confused with or construed as, or conceal, a traffic control device.

(20) Nongovernmental signs that use the works “stop”, “look”, danger”, or any similar word, phrase, or symbol, or which is a copy or imitation of an official sign.

(21) Signs that obstruct the vision of pedestrians, cyclists, or motorists traveling on or entering public streets.

(22) Signs, within ten (10) feet of public right-of-way or one hundred (100) feet of traffic control lights, that contain red or green lights that might be confused with traffic control lights.

(23) Signs that are of such intensity or brilliance as to cause glare or impair the vision of any motorist, cyclist, or pedestrian using or entering a public way, or that are a hazard or nuisance to occupants of any property because of glare or other characteristics.

(24) Signs that contain any lighting or control mechanism that causes unreasonable interference with radio, television or other communication signals.

(25) Searchlights used to advertise or promote a business or attract customers to a property.

(26) Signs that are painted, pasted, or printed on any curbstone, flagstone, pavement, or any portion of any sidewalk or street, except house numbers and traffic control signs.

(27) Signs placed upon benches, bus shelters or waste receptacles, except as may be authorized in writing pursuant to F.S. §337.407.

(28) Signs erected on public property, or on private property (such as private utility poles) located on public property, other than signs erected by public authority for public purposes and signs authorized in writing pursuant to F.S. § 337.407.

(29) Signs erected over or across any public street except as may otherwise be expressly authorized by this code.

(30) Vehicle signs with a total sign area on any vehicle in excess of ten (10) square feet, when the vehicle:

a. Is parked for more than sixty (60) consecutive minutes within one hundred (100) feet of any street right-of-way;

b. Is visible from the street right-of-way that the vehicle is within one hundred (100) feet of; and

c. Is not regularly used in the conduct of the business advertised on the vehicle. A vehicle used primarily for advertising, or for the purpose of providing transportation for owners or employees of the occupancy advertised on the vehicle, shall not be considered a vehicle used in the conduct of the business.

(31) Signs placed, posted, or erected upon land or upon trees upon land adjacent to adjoining all public streets and highways of the city, without the written consent of the owner of such land, or the written consent of the attorney or agent of such owner.

(32) Signs placed upon any tree, telephone pole, electric pole, lamppost, hydrant or fence or on any public building, or within any public park or public property.

1.13 Sign area computation

a) Ground signs with one sign face. For ground signs, the sign area shall be the area within the smallest geometric shape, that touches the outer points or edges of the sign face.

(b) Building signs. For building signs, the sign area shall be the area within the smallest geometric shape, that touches the outer points of raised portions of the sign or of all borders or trims, or in the absence of such border or trim, the outer points of the letters or pictures. (See Figure 6)

c) Ground signs with two (2) sign faces. For ground signs, where two (2) sign faces are placed back to back on a single sign structure, and the faces are at no point more than four (4) feet apart, the sign are shall be the area of one of the faces.

d) Ground signs with two (2) sign faces. For ground signs, where four (4) sign faces are arranged in a square, rectangle, or diamond, the sign area shall be the area of the two (2) largest faces. (See Figure 7)

e)

(e) Three-dimensional objects. Where a ground or building sign is in the form of a three-dimensional object, the sign area shall be the area within the smallest geometric shape that touches the outer points or edges of the largest possible two-dimensional outline of the three-dimensional object and multiplying that area by two (2). (See Figure 8)

1.14 Permitted temporary signs

a) Any temporary sign not complying with the requirements of this section is illegal and subject to immediate removal.

b) The following temporary signs are permitted without a sign permit, provided that the sign conforms to the requirements set forth below:

(1) Signs to indicate that an owner, either personally or through an agent, is actively attempting to sell, rent, or lease the property on which the sign is located, provided that the sign:

a. Does not include price, terms, or other similar details;

b. Is not illuminated in any manner so as to create a traffic hazard or constitute a nuisance to any adjacent or surrounding property;

c. Does not exceed four (4) square feet in area in residential districts;

d. Does not exceed thirty-two (32) square in area in all other districts; and

e. Is removed immediately after sale, lease, or rental.

(2) Signs to indicate the grand opening of a business or other activity, provided that the signs is not displayed for a period exceeding fourteen (14) days within the first three (3) months that the occupancy is open for business.

(3) Construction site identification signs, provided that the sign:

a. Does not exceed thirty-two (32) square feet in area.

b. Is not displayed more than sixty (60) days prior to the beginning o actual construction of the project;

c. Is removed within ten (10) days after the issuance of the final occupancy permit;

d. Is removed if construction is not initiated within sixty (60) days after the message is displayed, or if construction is discontinued for a period of more than sixty (60) days, pending initiation or continuation of construction activities.

(4) Signs to indicate the existence of a new business, or a business in a new location, if such business has no permanent signs, provided that the sign is not displayed for a period of more than sixty (60) days or until installation of permanent signs, whichever shall occur first.

(5) Signs to announce or advertise such temporary uses as fair, carnivals, circuses, revivals, sporting events, festivals or any public, charitable, educational or religious event or function, provided that the sign:

a. Is located on the lot where the event will occur;

b. Is not displayed more than two (2) weeks prior to the event; and

c. Is removed within five (5) days after the event.

(c) Permitting temporary signs shall not be counted as part of allowable area for ground or building signs.

1.15 Ground signs

Ground signs are permitted within all commercial district, provided that:

(1) The sign area for each multiple occupancy complex and each occupant not located in a multiple occupancy complex shall not exceed one hundred (100) square feet in area or thirty (30) feet in height;

(2) No development shall have more than one ground sign, except that if a development is located on a corner lot that has at least one hundred (100) feet of frontage on each of the two (2) intersecting public streets, then the development may have not more than one ground sign along each side of the development bordered by the streets; and

(3) They are located consistent with the setback requirements as set forth in this code.

1.16 Building signs

(a) Size limitations. Building signs are permitted in all commercial districts, provided that for each occupant, building signs shall not exceed a total combined sign area of fifteen (15) percent of the façade area or two hundred (200) square feet, whichever is smaller.

(b) Signs over public rights-of-way. Signs over public rights-of-way (sidewalks) will be allowed, but not encouraged, provided said sign meets the following conditions:

(1) Such sign shall be limited to fifty (50) percent of the width of the sidewalk.

(2) Such sign shall be affixed to the building in a safe and attractive fashion.

(3) Support poles over the sidewalk shall be prohibited.

1.17 Entrance signs for subdivision and multifamily developments

Signs at the entrance to subdivisions or multi-family developments, are permitted within all residential districts, provided that:

(1) The area of a single side does not exceed sixteen (16) square feet;

2) The total area of all such signs located at a single entrance does not exceed thirty-two (32) square feet; and

(3) Such sign shall be maintained perpetually by the developer, the owner of the sign, a pertinent owners’ association, or some other person who is legally accountable under a maintenance arrangement approved by the city manager.

1.18 Compliance with building and electrical codes

All permanent signs, and the illumination thereof, shall be designed, constructed, and maintained in conformity with applicable provisions of the building and electrical codes.

1.19 Illumination standards

(a) Sign lighting may not be designed or located to cause confusion with traffic lights.

(b) Illumination of the sign is permissible, provided that none of the light emitted shines directly onto an adjoining property or into the eyes of motorists or pedestrians using or entering public streets.

(c) Illuminated signs shall not have lighting mechanisms that project more than eighteen (18) inches perpendicularly from any surface of the sign over public space.

1.20 Placement standards

(a) Within the clear visibility triangle. Signs located within a clear visibility triangle shall conform to the provisions of chapter 8 of this code. In addition, the sign must be supported by a single structure that does not exceed eight (8) inches in diameter.

(b) In right-of-way. Supports for signs or sign structures shall not be placed in or upon a public right-of-way of public easement, except under the terms of a lease between the owner of the easement or right-of-way and the owner of the sign.

(c) Blocking exits, fire escapes, etc. No sign or sign structure shall be erected that impedes use of any fire escape, emergency exit, or standpipe.

1.21 Clearance standards

a) Over pedestrian ways. All signs over pedestrian ways (sidewalks) shall provide a minimum of seven (7) feet six (6) inches of clearance.

b) In the case of flush-mounted signs, border areas with coordinating colors will be encouraged, but not required.

1.22 Appearance standards

a) Color coordination and contrast will be required, using mostly earth tones such as brown, light green, and light blue.

b) In the case of flush-mounted signs, border areas with coordinating colors will be encountered, but not required.

1.23 Design standards

a) All ground signs shall be designed to resist a wind pressure of twenty (20) pounds per square foot in any direction.

b) No building sign may project more than one foot from the building wall.

1.24 Penalties and remedies

Any person violating any provisions of this chapter shall be subject to all enforcement proceedings, penalties, and remedies.

1.25 Procedure for appeal

Any administrative decision that is made by any city official or board in the administration or enforcement of this chapter, may be appealed within sixty (60) days of said decision to the Town Council.

26. Political campaign signs

a) General prohibitions. No political campaign sign shall be placed or maintained in any public right-of-way or any governmental property within the town limits. Political campaign signs shall maintain a five (5) foot setback from all property lines except where the sign is less than four (4) feet in height, where no setback is required. The provisions of this subsection shall not apply to official signs placed at the direction of the Baker County Supervisor of Elections or town clerk identifying election dates and polling locations.

b) Location on private property. A political campaign sign may be placed and maintained during an election period on private property with the permission of the property owner or tenant-in-possession.

c) Maximum height. The maximum height of any political campaign sign shall be four (4) feet, except where the sign is setback ten (10) feet or more, where the maximum height shall be eight (8) feet.

d) Time limitations. Political campaign signs may be erected not more than three (3) months prior to the election in which the candidate’s name or the issue will appear. Any political campaign sign shall be removed from the premises by the candidate or his or her agent, or the occupant, within five (5) days after the election. A winning candidate in a primary election may maintain his or her signs until five (5) days following the general election.

e) Headquarters signs. The provisions of this section shall not apply to any political campaign sign mounted on or identifying any political campaign headquarters structure. A political campaign sign mounted on or identifying any political campaign headquarters structure must conform with and be permitted as any sign in general under the provisions of this article.

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