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[Pages:4]Smart business goals examples pdf format
Smart business goals examples pdf format
A smart goal is basically what the acronyms from the name suggest. It is specific, measurable, attainable, and relevant and time bound. The Smart Goal process provides a frame where you can create a long term goal. It also provides a time limit for you to work on the same goal. By doing this business' are 70% more successful in achieving their goals thanks to regular check-ins, updates and group accountability. Below are a few smart goal examples for business development that will help you understand the system better and enhance your business. Smart Goal Examples for Business "I Want To Increase My Profits" Specific: I will increase revenue while cutting down on expenditure. Moving to a more affordable premise that will cut my rent by 7% will reduce the operational costs. Measurable: I will increase sales over the next 3 months by signing in 5 more potential clients. Attainable: I will improve my current customer relationships and promote the business through referrals, networking and through social networks. This will help me find more leads and therefore see to an increase in revenue for the business. Relevant: moving to a cheaper establishment will reduce the operational cost of my business and therefore give room to the growth of profits. Time-bound: I will have increased my profit by the end of the coming three months. "I Want To Improve My Response Time to Customer Complaints" Specific: I will improve the response time to customer complaints by increasing my customer service staff from 3 to 8 in the next one year. Measurable: the increase in customer service staff is scheduled to take place within one year. It should bring the number to a total of 8. Attainable: as I plan on moving to a new establishment I will ensure the place has enough room to accommodate the additional staff members I intend to have in the next one year. Relevant: I will find ways to manage the complaints meanwhile in order to maintain the customer base I have and strive to grow the client base even further to match the additional customer service staff. Time-bound: I will have hired the customer service staff by the end of one year "I Want To Improve My Employee Retention" Specific: I will improve the employee turnover by 15% in 90 days by putting up training for the new employees to let them know what is expected of them and have a program for them to get used to the operation systems. I will also have one-on-one meetings with employees so that I get to know what challenges they could be facing. Measurable: the improvement in employee turnover is scheduled to be by about 15% and should take place within 90 days. Attainable: trainings and one-on-one meetings will ensure the employees are prepared for what is expected of them when they get into production. It also give me a hint of what's on their mind concerning general operations of the business. Relevant: outstanding employees will be put up for a reward system. For the ones that might be having a difficult time, there will be motivation trainings for encouragement. Time-bound: employee turnover will have improved within 90 days "I Want To Be More Efficient In My Business Operations" Specific: I will improve my efficiency in business operations by challenging my sales department to increase their closing ratio from its current 45% to at least 60%. They could also work on improving the delivery time from 72hours to at least 12hours maximum. Measurable: the sales people are supposed to increase their closing ratio from 45% to 60% and the delivery time improved to 12 hours from the initial 72hours Attainable: I will conduct a survey to find out what both the clients and the sales team think about the idea. I will implement it as soon as the idea passes as valid. Relevant: increasing the number of motorbikes and pickups that will do courier services for us will help make the plan a success Time-bound: this should happen in one year. "I Want To Grow My Business Operation" Specific: open three more branches countrywide within five years Measurable: the objective is to increase operations and revenue for the business. This will, in turn, facilitate the growth to three more branches. Attainable: increasing my current selling space by 25% will mean more production. This can help me save for the planned growth to 4 branches countrywide. Relevant: increasing production, operations and revenue will mean a larger client base thus the need for more branches will not be a wasteful idea after all. Time-bound: establishing the branches should be within the next five years. As much as an organization will work on ensuring their goals are smart. They will never be perfect. It is, however, important to ensure they are giving their teams tasks that are within their capability and make decisions using accurate data from their past operations while setting the new goals. The rest will work out just fine. Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide. In this article, you'll find the latest tips and examples to help you create and execute on SMART goals. We've also provided a free, downloadable SMART goals template to get you started. Included on this page, you'll find examples of SMART goals, a customizable SMART goals worksheet, and the best project management tool to use to put your plan in action. SMART goals are a relatively new idea. In 1981, George T. Doran, a consultant and former director of corporate planning for Washington Water Power Company, published a paper called, "There's a SMART Way to Write Management's Goals and Objectives." In the document, he introduces SMART goals as a tool to create criteria to help improve the chances of succeeding in accomplishing a goal. Smartsheet is a cloud-based platform that allows teams and organizations to plan, manage, and report on work, helping you move faster and achieve your goals. See Smartsheet in action. Watch a free demo The acronym stands for: S ? Specific When setting a goal, be specific about what you want to accomplish. Think about this as the mission statement for your goal. This isn't a detailed list of how you're going to meet a goal, but it should include an answer to the popular `w' questions: Who ? Consider who needs to be involved to achieve the goal (this is especially important when you're working on a group project). What ? Think about exactly what you are trying to accomplish and don't be afraid to get very detailed. When ? You'll get more specific about this question under the "time-bound" section of defining SMART goals, but you should at least set a time frame. Where ? This question may not always apply, especially if you're setting personal goals, but if there's a location or relevant event, identify it here. Which ? Determine any related obstacles or requirements. This question can be beneficial in deciding if your goal is realistic. For example, if the goal is to open a baking business, but you've never baked anything before, that might be an issue. As a result, you may refine the specifics of the goal to be "Learn how to bake in order to open a baking business." Why ? What is the reason for the goal? When it comes to using this method for employees, the answer will likely be along the lines of company advancement or career development. M ? Measurable What metrics are you going to use to determine if you meet the goal? This makes a goal more tangible because it provides a way to measure progress. If it's a project that's going to take a few months to complete, then set some milestones by considering specific tasks to accomplish. A ? Achievable This focuses on how important a goal is to you and what you can do to make it attainable and may require developing new skills and changing attitudes. The goal is meant to inspire motivation, not discouragement. Think about how to accomplish the goal and if you have the tools/skills needed. If you don't currently possess those tools/skills, consider what it would take to attain them. R ? Relevant Relevance refers focusing on something that makes sense with the broader business goals. For example, if the goal is to launch a new product, it should be something that's in alignment with the overall business objectives. Your team may be able to launch a new consumer product, but if your company is a B2B that is not expanding into the consumer market, then the goal wouldn't be relevant. T ? Time-Bound Anyone can set goals, but if it lacks realistic timing, chances are you're not going to succeed. Providing a target date for deliverables is imperative. Ask specific questions about the goal deadline and what can be accomplished within that time period. If the goal will take three months to complete, it's useful to define what should be achieved half-way through the process. Providing time constraints also creates a sense of urgency. When it comes to writing SMART goals, be prepared to ask yourself and other team members a lot of questions. The answers will help fine-tune your strategy, ensuring the goals are something that's actually attainable. While you should be as realistic as possible, it's important to approach writing SMART goals with a positive attitude. After all, this is something that you want to achieve. This doesn't have to be a daunting experience; in fact, it should be quite illuminating. Later in the article, we demonstrate how to write SMART goals for two typical business scenarios: completing a project and improving personal performance. Below, we've included an easy-to-use SMART goals template in Word, along with a template to help you plan and manage your goals in Smartsheet. Download the SMART Goals Template in Word Once you've defined your SMART goals, it's essential to put a plan in place to achieve them. To help with execution, you need a tool that enables you to plan, track, manage, automate, and report on your goals in real-time. One such tool is Smartsheet, a work execution platform that enables enterprises and teams to get from idea to impact - fast. With a collaborative, real-time objectives tracker in Smartsheet, you can increase transparency and improve accountability across your initiatives. Get the Team Objectives Tracker for Free Plus, top project management leaders rely on Smartsheet to help align the right people, resources, and schedules to get work done. Use Smartsheet to create consistent project elements, increase speed, and improve collaboration with scalable options that fit individual work preferences. Hold yourself and your team accountable, improve visibility into team priorities, and ensure nothing slips through the cracks. Discover how Smartsheet can help maximize your project management efforts, today. Try Smartsheet for Free Here are two examples of initial goals we'll use to walk through this process: I want to complete a project I want to improve my performance This is a typical approach to creating goals, but both of these are very vague. With the current wording, the goals probably aren't going to be attainable. The statements lack specifics, timelines, motivation, and a reality check. Now, let's use the SMART goals formula to clarify both and create new and improved goals. Goal 1: I want to complete a project Specific: Many people are accessing our current site from their mobile devices. Since it's not a responsive site, it provides a poor experience for customers. I want to launch a mobile app for my company website by the end of Q2, which requires involvement from software development, design, and marketing. Measurable: Creating a mobile app for our company site will require a lot of resources. To make it worthwhile, I'd like to have 50,000 installs of the site within six months of launch. I'd also like to show a 5% conversion rate from customers using the mobile site. Achievable: The departments that will be involved have signed-off on creating a mobile app. I'll need to manage the project and set milestones to keep everyone motivated and on target. Relevant: Improving the customer experience on mobile devices is a core initiative for my company this year. Time-Bound: In order to achieve 50,000 mobile app installs and a 5% conversion rate by the end of the fiscal year, the app will need to be launched by Q2 with a robust marketing campaign that should continue through the end of the year. Goal 2: I want to improve my performance Specific: I received low marks on my ability to use PowerPoint at my last performance review. Improving my skills requires that I learn how to use PowerPoint efficiently and practice using it by creating various presentations. I'd like to be more proficient using PowerPoint in time for my next review in six months. Measurable: By the time of my next review, I should be able to create presentations that incorporate graphs, images, and other media in a couple of hours. I should also be able to efficiently use and create templates in PowerPoint that my coworkers can also use. Achievable: Improving my PowerPoint skills is instrumental in moving forward in my career and receiving a better performance review. I can set time aside every week to watch PowerPoint tutorials and even enroll in an online class that can teach me new skills. I can also ask coworkers and my manager for PowerPoint tips. Relevant: Working with PowerPoint is currently 25% of my job. As I move up in the company, I'll need to spend 50% of my time creating PowerPoint presentations. I enjoy my career and want to continue to grow within this company. Time-Bound: In six months, I should be proficient in PowerPoint ensuring it only occupies 25% of my workload instead of the nearly 40% of the time it occupies now. Once you go through and write your goals according to each SMART characteristic, you can then combine and consolidate all the work you've done into one SMART goal. SMART goal: I want to complete a project Description: Improving the customer experience on mobile devices is a core initiative for my company this year, so we are going to create a mobile app. By the end of the fiscal year, there should be 50,000 installs of the mobile app we develop, and it should produce a 5% conversion rate. We'll build the mobile app in-house and launch it by the end of Q2 with an app-related marketing campaign that will continue to the end of the year. Milestone: Mobile app launches end of Q2. Deadline: End of the fiscal year. SMART goal: I want to improve my performance Description: To grow in my career, I need to improve my PowerPoint skills. By taking online classes and reviewing tutorials, I'll improve my PowerPoint skills so that it only requires 25% of my work time. Milestone: Complete an online PowerPoint course in three months. Deadline: Next employee review in six months. Related: Discover more project management tips, template, and best practices in our comprehensive Project Management Guide. Empower your people to go above and beyond with a flexible platform designed to match the needs of your team -- and adapt as those needs change. The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. When teams have clarity into the work getting done, there's no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today. Try Smartsheet for Free Get a Free Smartsheet Demo
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