STATE BONDING COORDINATORS’ COMMUNICATION …



The Federal Bonding ProgramSocial Media & Public Service AnnouncementsDraft DATE \@ "M/d/yyyy h:mm am/pm" 10/30/2020 12:42 PMSOCIAL MEDIA POSTSPosting information about the Federal Bonding Program through Facebook, Twitter, and LinkedIn provides additional avenues to reach employers and job seekers. Before You Post…Consider your audiences’ favorite social media networks as your go-to destinations: Post on the social media outlets which attract your followers. If a particular social media outlet doesn’t meet this test, don’t post on it. Target audiences include: Workforce agenciesDepartments of correctionsChambers of commerceTrade associationsIndividual businessesNon-profit organizations that address the needs of justice-involved and other at-risk job seekers Set up a schedule [ HYPERLINK "" ’s The best times to post on social media 2020]Facebook: Consider posting five days per week, once a day if you have less than 10,000 followers and twice a day if your numbers are more than 10,000. Experts note that for non-profit organizations – entities most like your own – the most reliable times to post are between 9 am – 3 pm on weekdays. The best times for nonprofits to post: Wednesday and Friday, 8-9 amBest day: WednesdayWorst days: Saturday and SundayLinkedInBest times: Wednesday, 8-10 am and 12:00 noon, Thursday, 9:00 am and 1-2 pm, and Friday, 9:00 amBest days: Wednesday and ThursdayWorst day: SundayTwitter: Remember that you need to build and maintain your audiences, and you should also have a similar number of followers to those whom you’re following.Best times: Wednesday, 7:00 amBest days: Wednesday Worst day: SaturdayIMPORTANT: Be mindful of how often you post. The goal is to capture your audience’s attention. Post too much with the same messages, and your audiences will tune you out. Post too little, and you won’t get on their radar screens. Consider a trial-by-error method, and see what yields the most results. When in doubt, see what other organizations similar to yours are doing, and follow their example. Consider scheduling ahead of time on all three platforms! Check out instructions for Facebook, LinkedIn via , and Twitter. There are also companies that can set up a posting calendar and will do the legwork for you. Search “Digital marketing in my area” on the web to confirm which firms are the best at a price you can afford. Establish a social media presence by posting regularly and consistently: You want your readers to depend on you to reliably deliver Federal Bonding news. Confirm your social media goal: The most obvious – to steer audiences to your website so they can take advantage of the Federal Bonding Program.Engage your followers: Make sure that the intent of your message is more than advertising your services. In addition to telling your followers about your accomplishments, share media of interest. Engage in discussions. Ask and answer questions, join conversations, comment on someone’s tweet.Make sure that your content is related to your brand: Don’t talk about issues that diverts attention off of your message, including controversial ones. Communicate your message in a variety of ways: Use articles, videos, pictures/images, blogs, and state-specific images to get your message across. When you tweet, be sure to develop unique and engaging twitter handles, i.e., #fidelity bonds, #bonds4jobs, #bond eligibility.Spend time refining your social media profile or bio: Provide relevant details about your brand that will pique your audience’s interest in learning more. You want your viewership to be so intrigued by what the Federal Bonding Program has to offer that they will visit your website straight-away. Before you hit, “post”: Review your copy for spelling and grammatical errors before you post; these simple mistakes become reflections of the important work you do.Learn MoreBest Foot Forward: 10 Do’s and Don’ts of Social Media Branding Social Media Best Practices for Nonprofits – A Comprehensive GuideClutch’s 2020 Reviews – Top Digital Marketing AgenciesFACEBOOK & LINKEDIN POSTSEMPLOYERS[Basic message] Thousands of employers across the United States protect their assets from employee dishonesty and theft, and you can too! The Federal Bonding Program provides fidelity bond coverage for the first six months of employment for a select group of employees. Bond coverage can be applied to any job with any employer in any State. Bondees must be employees who earn wages with Federal taxes automatically deducted from paychecks. Contact [State Bonding Coordinator] at [phone number]; [website] to learn how you can take advantage of this unique hiring tool.[Candidate focus] The Federal Bonding Program provides fidelity bonds?free of charge to employers who are ready to hire those who may be considered high risk. Take advantage of this simple and unique hiring tool – $5000 of fidelity bond coverage for the first six months of employment for a select group of individuals who when given the chance, may prove to be some of your most exemplary employees. Also eligible are those already employed who need bonding in order to prevent being laid off or secure a transfer or promotion to a new job within a company.Contact [State Bonding Coordinator] at [phone number]; [website] to learn how you can take advantage of the Federal Bonding Program.[Program is easy] Hiring the right candidates just got easier. The Federal Bonding Program provides $5000 of fidelity bond coverage for a select group of employees. The program is simple, easy, and is offered to you at no cost. No application to complete; no paperwork; no Federal regulations covering bonds issued; no deductible. Bonds can be quickly accessed through our online system. Say, “yes” to the Federal Bonding Program today! Contact [State Bonding Coordinator] at [phone number]; [website].JOB SEEKERSFederal bonding can help you get and stay hired. If you:Have a background and been incarceratedAre in recovery from substance use or mental disordersAre a welfare recipientHave poor financial creditAre an economically disadvantaged youth or adult who lacks a solid work historyHave been dishonorably discharged from the militarySomeone who must secure bonding in order to work at a job*The Federal Bonding Program can help. *Some restrictions apply: Bondees must be employees who earn wages with Federal taxes automatically deducted from their paychecksSelf-employed people are not eligibleContact [State Bonding Coordinator] at [phone number]; [website] to confirm your eligibility.Do you have a background? Have you been in jail? Need that extra edge to help you land and keep a job? The Federal Bonding Program can help. It supplies $5000 of fidelity bond coverage to employers who want to hire you but need an incentive to give you a try. Contact [State Bonding Coordinator] at [phone number]; [website] to confirm your eligibility.A background need not deter you from landing a job. Participating in the Federal Bonding Program can help you be competitive. It provides additional insurance to a prospective employer. Contact [State Bonding Coordinator] at [phone number]; [website] to confirm your eligibility. TWITTER EMPLOYERSWant to protect your assets and hire the right people? The Federal Bonding Program can help! [Website and/or hashtag] Who knew? The Federal Bonding Program gives employers peace of mind by bonding job candidates considered to be higher risk and at no cost to you! Learn more. [Website and/or hashtag] Great news! #Fidelity bonds are available to employers for a select group of employees. No paperwork, no formal bond approval, no Federal regulations, no deductibles. Take advantage of this unique hiring tool. [Website or hashtag]JOB SEEKERSHave a background? Need an extra edge in securing a job? The Federal Bonding Program can help. Confirm your #bond eligibility today. [Website and/or hashtag] No more closed doors because of a background. The Federal Bonding Program can help you land and keep a job. Confirm your eligibility. [Website and/or hashtag] Jail, substance use or mental health disorders, welfare, poor financial credit, economically disadvantaged, dishonorably discharged – need not be barriers to employment. The Federal Bonding Program can help. [Website and/or hashtag] HYPERLINK \l "PSAs" PUBLIC SERVICE ANNOUNCEMENTSThe radio remains an important communication outlet, extending the message that participation in the Federal Bonding Program can improve employment outcomes. Consider pitching the following 30-, 15-, and 10-second public service announcements throughout your state. Feel free to personalize the PSAs, putting your own spin on the messaging.30-Second PSAsEMPLOYERS [Your state] employers! Protect your assets, and hire the people you need. The Federal Bonding Program provides $5000 of fidelity bond coverage for the first six months of employment for a select group of employees at no charge to you. It’s easy and reduces your risk. Take advantage of this unique hiring tool. Contact [State Bonding Coordinator’s Office] at [phone number]. Find us on the web [website].JOB SEEKERS10,000 – the number of men, women, and youth released from state and Federal prisons every week. Did you know that 2/3s of them will likely be re-arrested within three years? Don’t become another statistic; if you have a record, use this tool to get a job. The Federal Bonding Program can help! You may be bondable for the first six months of employment – giving you the edge you need to succeed. It’s simple, easy, and doesn’t cost you a thing. Call [phone number]. Visit us on the web at [website].15-Second PSAsEMPLOYERSHire the right people. Protect your business assets? The Federal Bonding Program can help. We reduce employer risk by providing bond coverage for the first six months of employment for a select group of employees. Learn more at [website address].JOB SEEKERSHave a background and need help getting hired? The Federal Bonding Program provides fidelity bonds to employers, giving you that extra edge. It’s easy, doesn’t cost you a thing, and it works! Learn more at [website].10-Second PSAsEMPLOYERSThe Federal Bonding Program provides fidelity bonds for a select group of employees. Reduce risk. Protect your assets. Find us at [website].JOB SEEKERSHaving a criminal record doesn’t have to stop you from landing a job. The Federal Bonding Program can help. Gain that extra edge! Call [SBC phone number] to confirm your eligibility. ................
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