Social Media Marketing Action Plan

SOCIAL MEDIA MARKETING ACTION PLAN

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Action Item

Purpose

Completion Date Yes No

Complete Marketing 101: A Guide to Winning

Ensures I understand basic marketing concepts

Customers

Discuss benefits of social media marketing with Solidifies unified marketing philosophy before

business partner, if applicable

proceeding

Educate myself on social media

Raises my personal comfort level around social

jargon/terminology

media marketing

Research various social media platforms, to

Assists with decision-making process regarding

include social networks

which platforms are best suited for my business

needs

Ensure I am absolutely clear on--and believe in-- Puts my business branding at the forefront of every

my business branding and social media message effort regarding social media marketing design

Consider whether I want to:

Removes stumbling blocks that keep me from

? Design my own page(s)

getting started

? Collaborate with a professional

Depending on the option I select above:

Turns my vision into reality by taking that first step

? Research best practices and supporting

guidelines for design

? Research a professional for collaboration, if

applicable

Review social media pages across platforms to Reduces confusion for my customers and create

ensure I have a unified social media presence

strong business branding

Research how to use web analytic features for Optimizes social media data to determine my actual

the various social media platforms or hire

rate of reach and rate of engagement

someone to help me

Make adjustments to existing social media

Increases social media marketing campaign Return

marketing campaigns, based on web analytics

on Investment (ROI)

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