Social media marketing strategy: definition ...
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda Fangfang Li1 & Jorma Larimo1 & Leonidas C. Leonidou2 Received: 11 December 2018/Accepted: 20 May 2020 # The Author(s) 2020 Abstract Although social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has ... ................
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