University of Southern California
Ad Age: How Advertising works in a social media world, by Thorson and Smith (2013). WARC Trends: Full Report on Taking Social Seriously (this is a long slide show presentation of 75 slides, highlighting how to be effective in using social media). WARC Report: How Television and Social Media Interact, by Precourt (2013) Day 7, September 16. and ... ................
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