Learning Library Inc.



CRS Blog Checklist

This checklist will help you set up and use your blog for relationship building purposes. Remember that blogging is a form of social media, and it can have benefits to your business.

✓ Which type of blog do you want?

o Social, where people can post and interact with you and others

o One-sided, where you post things for others to read, but not interact

✓ Which blogging platform will you use? Be sure to stick with one once you’ve made your choice.

o ActiveRain

o Localism

o Trulia

o Blogger

o WordPress

✓ Upload a professionally taken headshot

✓ Topics – how do you choose what to blog about?

o Topics should appeal to broad audience (take off your real estate hat)

o Only look forward

o Choose something new and fresh

o Get specific, don’t blog too broadly

o Make it salient

✓ Remind me, how does a blog get me business?

o Blogging is a form of relationship building:

▪ You want people to be able to find you

▪ You want to be the trusted source of information in your area

✓ How does my blog get found?

o Use creative words that people are searching on

▪ Name drop

▪ Include current hot search terms

✓ Blogging tips:

o Comment on other people’s blogs

o Write concise posts

o Make lists

o Interview clients

o Suggest your readers do something

o Make it personal

o Upload great photos

o Choose a creative title

✓ Drive traffic to your site, register at:

o

o Technorati

✓ Add widgets (use with care):

o

o Trulia Widgets

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