Learning Library Inc.
CRS Blog Checklist
This checklist will help you set up and use your blog for relationship building purposes. Remember that blogging is a form of social media, and it can have benefits to your business.
✓ Which type of blog do you want?
o Social, where people can post and interact with you and others
o One-sided, where you post things for others to read, but not interact
✓ Which blogging platform will you use? Be sure to stick with one once you’ve made your choice.
o ActiveRain
o Localism
o Trulia
o Blogger
o WordPress
✓ Upload a professionally taken headshot
✓ Topics – how do you choose what to blog about?
o Topics should appeal to broad audience (take off your real estate hat)
o Only look forward
o Choose something new and fresh
o Get specific, don’t blog too broadly
o Make it salient
✓ Remind me, how does a blog get me business?
o Blogging is a form of relationship building:
▪ You want people to be able to find you
▪ You want to be the trusted source of information in your area
✓ How does my blog get found?
o Use creative words that people are searching on
▪ Name drop
▪ Include current hot search terms
✓ Blogging tips:
o Comment on other people’s blogs
o Write concise posts
o Make lists
o Interview clients
o Suggest your readers do something
o Make it personal
o Upload great photos
o Choose a creative title
✓ Drive traffic to your site, register at:
o
o Technorati
✓ Add widgets (use with care):
o
o Trulia Widgets
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