Social media marketing strategy: definition, conceptualization ...

Social media In a marketing context, social media are consideredplatforms onwhich peoplebuild networks and shareinformation and/or sentiments(KaplanandHaenlein2010).Withtheirdistinctive nature of being “dynamic, interconnected, egalitarian, and in-teractive organisms” (Peters et al. 2013, p. 281), social media ................
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