Ho - Evaluating Social Media Strategies
Handout – Evaluating Social Media Strategies. Scenario 1: Boring & Boring, Ltd. The executives of Boring and Boring, Ltd, while playing Canasta one afternoon, got to talking about social media or, as they called it, that Facester and Twitbook thing. As the CEO drew the fourth red three, he laughed, pointed at the CFO, and said, “The day social media becomes important is the day I discard ... ................
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