Marketing Management Quick Reference



Marketing Management Quick Reference

Marketing:

Marketing Strategy:

Marketing Environment:

• Competitive forces:

• Economic forces:

• Political/legal and regulatory forces:

• Technological forces:

• Sociocultural forces:

Marketing Research

Marketing research process

Types of data

Types of research

Target Market Selection

• Market:

• Segmentation:

• Target Selection:

• Target strategies

Positioning:

Consumer behavior:

Organizational buyer behavior:

Products Strategy

Product mix

Product life cycle of category or industry:

New product development:

Brand management

Label and Packaging

Pricing Strategy

Promotion Strategy

Promotional Mix

Distribution Strategy

Marketing Management Quick Reference Kent Lundin

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download