Marketing Management Quick Reference
Marketing Management Quick Reference
Marketing:
Marketing Strategy:
Marketing Environment:
• Competitive forces:
• Economic forces:
• Political/legal and regulatory forces:
• Technological forces:
• Sociocultural forces:
Marketing Research
Marketing research process
Types of data
Types of research
Target Market Selection
• Market:
• Segmentation:
• Target Selection:
• Target strategies
Positioning:
Consumer behavior:
Organizational buyer behavior:
Products Strategy
Product mix
Product life cycle of category or industry:
New product development:
Brand management
Label and Packaging
Pricing Strategy
Promotion Strategy
Promotional Mix
Distribution Strategy
Marketing Management Quick Reference Kent Lundin
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