INVESTMENT PROMOTION Websites and social media

[Pages:41]INVESTMENT PROMOTION Websites and social media

Workshop on Promotion and Facilitation of Foreign Direct Investment for Sustainable Development in Uzbekistan, Tashkent, 20-21 December 2017

Investment promotion tools: websites and social media

United Nations Economic and Social Commission for Asia and the Pacific

WHERE INVESTORS (CLIENTS) MEET GOVERNMENTS (IPAS): INVESTMENT PROMOTION

Strategic Assessment

Phase 1

Location Screening, modeling & benchmarking

Phase 2

Cost comparison

Phase 3

Site Evaluations

Phase 4

Implementation

Phase 5

? Information & Sales Packs ? Investment plans ? Policies and incentives ? Procedures and

requirements ? Progress and achievements ? Create awareness

Image Building

Lead Generation and Targeting

? Advertizing and PR ? Information & Marketing ? Missions & Events ? Company targeting ? Company visits ? Follow-up

? Information provision ? Assistance with contacts ? One-stop-shop services ? Assessment of manpower,,

Infrastructure service needs ? Follow-up

Investor Servicing

Aftercare and Policy Advocacy

? Continued "account executive attention"

? "Ombudsman" role and trouble-shooting function

? Follow-up on manpower, infrastructure, service needs

United Nations Economic and Social Commission for Asia and the Pacific

1990 LOCATION SELECTION PROCESS

Site visits Journals Newspapers Brochures Trade shows

City City

City

SIX MONTHS

City City

City

City

City City

United Nations Economic and Social Commission for Asia and the Pacific

2013 LOCATION SELECTION PROCESS ? ARE YOU BEING FOUND?

85% of initial search = Internet

EIGHT WEEKS

Detailed info

Services

United Nations Economic and Social Commission for Asia and the Pacific

WEBSITE USE AND PURPOSE

The main purpose of a website is to:

? Educate and inform ? providing key information that investors need

? Market ? promote your location and the services you offer to potential investors

? Support function - deal with investor requests via email, phone and feedback

? Support business - providing support information for an Investor application or business process

? Community - building a forum or community that Investors use to share ideas, experiences, issues, etc

United Nations Economic and Social Commission for Asia and the Pacific

EFFECTIVE PROMOTION MATERIALS

In general, IPAs have found that excessively elaborate materials are less effective than updated and accurate information It is more important for investors to have good information than good graphics Given the very attractive cost element, most IPAs are now focusing attention much more on multimedia CD ROMs and websites One element that is often overlooked in promotion materials, and one that is critical for investors, is operating cost comparisons. Accurate information on cost comparisons must be included in all promotional materials

United Nations Economic and Social Commission for Asia and the Pacific

NINE COMPONENTS OF A WORLDCLASS IPA WEBSITE

1. Authenticity of place branding and messaging 2. Clarity of navigation 3. User friendly 4. Depth and quality of content 5. User segmentation 6. Use of search marketing approaches 7. Use of email marketing and news sections 8. Frequent performance tracking 9. Use of maps and GIS technology 10. Use of new media

United Nations Economic and Social Commission for Asia and the Pacific

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download