Chapter 9—Product Concepts - CSUB
a. repositioning b. product line extension c. cannibalization d. disintermediation e. demarketing ANS: B. Product line extension is the adding of additional products to an existing product line in order to compete more broadly in the industry. PTS: 1 REF: 135 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product. 41. ................
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