Chapter 1 Marketing in the 21st century
Chapter 21 Managing Direct and Online Marketing 2. CHAPTER 22 Managing the Total Marketing Effort 2 ... -at its stores. Besides adding state-of-the-art equipment, the company is talking to Starbucks about opening up coffee shops adjacent to some Kinko’s. The new business model for the $1billion company is ‘Your branch office/open 24 hours ... ................
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