A NEW FRONTIER FOR WOMEN’S SPORTS
Reflect & Write: Gender, Sports, and Advertising. Text: Lucas, Shelley. “Nike’s Commercial Solution: Girls, Sneakers, and Salvation.” International Review for the Sociology of Sports 35.2 (2000) 149-164. Envision Connection: Use in conjunction with Chapter 11; can also be used in conjunction with Chapter 2’s discussion of advertising. ................
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