ROLE PLAY: MARKETING DIRECTOR



5448300-327660Assignment: ROLE PLAY: MARKETING DIRECTOR Situation: You are to assume the role of assistant marketing director for a beverage company. Your company created a new beverage called FALCON POWER targeted to young athletes in high school. It is a noncarbonated fruit sports drink that is vitamin and calcium fortified. This company has used sporting events for promoting its other products and is seeking similar opportunities for the new product. Refer to the Gatorade project you just completed for help.Activity: Present to your boss, the marketing director, a rollout plan for marketing the new beverage: you will address the 4 P’s of the marketing mix; Product, Price Promotion, and Place (distribution). Do this assignment in Power Point print your presentation in handout form with 4 slides per page. Your presentation will require the following elements: Product: A package design and color scheme for the sports drink. Use paint or select a picture on-line and modify the picture to your product specifications. You may use any program for this part of the assignment and then paste to your Power Point Slide. Identify your flavors, this would fall under market research, what flavors do high school students favor in sports drinks, and ingredients, look at the competition or come up with your own unique flavors based on your likes and dislikes. (***Remember you are among the target market for this drink and are assuming the role of marketing director for the assignment.) see for help: : competition, pricing. Who are your competitors, what will your pricing strategy be based on competition. Explain why you selected this price. Promotion: Develop a marketing slogan for the sports drink. Come up with your own advertising slogan for Falcon Power. Use your imaginations consider what your competition is using, do some research on line.Promotion: Use athlete(s) as a corporate sponsor. You must choose one male and one female athlete to use as a representative. Give reasons for using these athletes. Explain the nature of your promotional plan. How will you promote this new sports drink, TV commercials, radio, print ads in magazines? Will you use all these advertising mediums? Explain your promotional plan; discuss why you made these decisions why you chose these advertising mediums. Remember the target audience high school students. This link may help you to understand your target audience. sponsorship opportunities: Provide a list of events and venues that you will use to promote your new sports drink. Provide some ideas for promotional opportunities at these events: Free Giveaways, contests, etc.Place: Distribution, how will you get your new Falcon Power drink on store shelves, remember Gatorade project, how did they do it? a Flyer Promoting your product using Microsoft PowerPoint, Publisher or Word, this is in addition to your Power Point presentation and will be a separate hand in. This goes under promotion. Due: To be completed by October 19th for TWO Test Grades. Enjoy! MARKETING DIRECTORFALCON POWER SPORTS DRINK Check listCHECK LIST:Package Design and Color SchemeProduct PricingMarketing SloganAthletes: Male and FemalePromotional PlanSponsorship Opportunities: Events and VenuesPlace/DistributionPrinted PowerPoint Presentation in Handout FormPromotional FlyerATHLETES and MarketingAssignment 2: Answer the following questions based on the information you find on the site provided. Please type your answers in Microsoft Word. This will count as a class assignment due Friday 3/9, will count as 50 points.Go to the following web site: What services are offered by BDA sports?Why is BDA Sports Marketing department considered the industry leader in Sports Marketing? Name 5 companies sponsor BDA athletes? List 5 athletes that BDA represents in the following categories: NBA, WNBA, International, Retired BDA Athletes:List 5 Different employees, their job title and a short description of their duties with the company. How does BDA sports market their athletes through public relations? Name 5 covers of magazines that their athletes have appeared on. What charities are BDA sports athletes associated with? What is the main reason for having this division of the company? Select TWO BDA sports athletes. Find three examples of product endorsements for these athletes. Assignment 3: INTERNET RESEARCH ASSIGNMENTDIRECTIONS: Visit the web site of your choice from the list below. Answer the questions based upon the web site you choose. Fill out the table below to complete the assignment. Due Friday or Monday if all other assignments have been completed. Class credit of 40 points.Web Sites: Web Site Did you choose?Why did you select this web site? Give an overview about the general purpose of this organization. What corporate sponsors are affiliated with your organization?Explain the general history of the organization you selected. What information does the web site give about diversity? List three employment opportunities listed on the web site. Pick an individual sport on the web site. List examples of how the championships for that sport are marketed on the web site. ................
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