28 Days of Christmas - Amazon Web Services

[Pages:19]28 Days of Christmas:

Celebrate the Holidays and build a database that ignites sales. Every year KCCI celebrates 28 Days of Christmas and we want you to join us. This is your opportunity to capture new FACEBOOK LIKES, and grow your marketing database for free! Your investment will pay for your own unique marketing campaign on to boost holiday sales!

28 Days Past Results:

2011 ? Over 8,141 Total Daily Prize Entries 2012 ? Over 8,201 Total Daily Prize Entries 2013 ? Over 14,835 Total Daily Prize Entries 2014 ? Over 6,566 Total Daily Prize Entries 2015 ? Over 8,164 Total Daily Prize Entries 2016 ? Over 9,578 Total Daily Prize Entries

User Experience

Step #1: Generate a Facebook Like Step #2: Enter Email Address & Opt-In Page includes Logo, prize description, & 527x318 Graphic Each Sponsor Must Provide a Min. $50 Prize

28 Days of Christmas:

A Includes 125,000 Digital Ad Impressions - $8.00 CPM B Prize Featured on the 28 Days Contest Page

Promotion:

Daily Facebook Posts to over 267,000 KCCI Fans For 28 Days

Fixed Link on the Contest Page For 28 Days

Comprehensive TV Promo Campaign

B

A

Sample Promo

A

A

Audience Advantage

Reach your ideal customer through demographic targeting on . Many advertisers require demographic targeting to drive sales. The KCCI Audience Advantage breaks our local audiences down into key demographics to help our client's reach their target consumers, drive conversions, and create new customers.

The Basics:

Only

Display Inventory Only Improved CTR By 20% Brand Safe Targeting Premium Inventory No Waste

Banner Ad Design Tips

Lakana Digital Showcase

Desktop / Mobile:

Billboard AD:

Take advantage of our most visible display Ad. The Billboard is a rich media unit that stretches across the top of the page, drawing the user's eye. Because of this, it is able to engage the user and deliver interactive creative and advertiser content with great success. According to IAB research, "Rising Star" ad units, including the Billboard, are 2.5 times more likely to be interacted with. Eye tracking showed that users viewed "Rising Star" ads 31% longer than standard formats.

Introducing the Billboard Ad.

Billboard AD

The Basics:

Only

Largest Display Available Improved CTR By 25% Premium Inventory Desktop Only

Desktop Billboard Ad:

Example Billboard Ad

Banner Ad Design Tips

Half Page AD:

Leverage an ad that can't be missed! The Half Page Ad is a 300x600 rich media unit that stretches along the side of the page, drawing the user's eye. It's larger size creates significantly more engagement as the user experiences interactive creative that jumps off the page. According to IAB research, "Rising Star" ad units, including the 300x600 are 2.5 times more likely to be interacted with. Eye tracking showed that users viewed "Rising Star" ads 31% longer than standard formats.

Introducing the Half Page Ad.

Half Page AD

This impression can't be missed!

The Basics:

Only

Can't Miss Design Improved CTR By 25% Premium Inventory Desktop Only

Desktop Half Page Ad:

Example Billboard Ad

Banner Ad Design Tips

 Display Campaign:

Take full advantage of Iowa's most visited website. Receives an average of 2,000,000 Unique Visitors every month and over 15,000,000 monthly Page Views. We'll design your ads for free and we'll track your campaign from start to finish. We'll even show you the ROI on Users that DON'T CLICK!

Display

Outperforming all Local Competition Outperforming National Competition on the Local Level

Iowa's Most Visited Website!

Same Ad Campaign:

A Available Display Ads:

Desktop Leaderboard (728x90)

Desktop Medium Rectangle (300x250)

Mobile Medium Rectangle: (300x250)

Mobile Banner: (320x50)

Over 2 Million Unique Visitors

Display Campaign:

A

Banner Ad Design Tips

Lakana Digital Showcase

: Flex Ad Takeover:

Experience the full power of ! The Flex Ad Takeover on delivers a Full-Screen, immersive ad experience. This ad unit has no match. With KCCI's Flex Ad we guarantee you the largest audience, the most engaging User Experience, and the best performance, hands down. How much traffic did your website receive last month? The Flex Ad can drive more than 3,000 Visitors to your website in just one day! All digital advertising is NOT created equal.

Your Experience may include: Video, Motion Graphics, Rich Media & More!

180,000

DDaaililyyImImpprreessssioionnss

Iowa's Most Visited Website!

FULL SCREEN AD UNIT Viewable on all platforms.

Over 2 Million Unique Visitors

The Basics:

180,000 Potential Unique Daily Impressions

Desktop / Mobile / Tablet:

FLEX AD TAKEOVER

Gallery Flex Ad

Video Flex Ad

GR8 Professionals One-Sheet Summary:

Be an exclusive Expert with KCCI and separate yourself from the competition. Not everyone can be a GR8 Professional, but your opportunity to be our exclusive partner is now. GR8 Professionals brings to bear KCCI and Hearst Digital's most powerful products, allowing you leverage and showcase our branded partnership. This campaign offers high quality, long form video production streamed daily on KCCI's online Newscasts. These Professional Profile video's will be complemented by a branded content strategy written by the San Francisco Chronicle's Story Studio and delivered to your best customers.

The Full Power of Targeted To Your Best Consumers

Fully Backed By The KCCI Brand

Package Includes:

? 2:00 Professional Profile Video

? 50,000 Monthly `Live Stream' Commercials on .

2:00

? :15 Pre-Roll Video

? 50,000 Monthly Pre-Roll Commercials on

? 1X Native "Story Studio" Article

? 5,556 Guaranteed :30 Views

? Fixed on for 4 Weeks

:15

? 8X Facebook Posts Promoting your story

? Fixed position on GR8 Professionals

? Free Production of 2:00 & :15 Commercials

? Brand Association as KCCI's Exclusive Expert

? 4X Total - Facebook `Ask The Expert' Posts

Native Sample Sample :15 Sample 2:00

Survey Link

Pre-Roll + Live Streaming:

Use the power of Video to sell your products and leverage the site, sound, motion, and emotion of the world most effective medium. Combined, our Video Pre-Roll and Livestreaming provides the same emotional connection that television advertising provides, in a responsive digital environment. It's the power of television, online. Leverage the KCCI brand and the power of video based marketing today with KCCI Video Pre-Roll and Livestreaming!

livestreams every local newscast.

39%

Age Ranges

23%

11%

12% 12%

4%

Thoughts from marketers:

The Details:

Local Example

Creative Example Burger King

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