Springer Nature Media Options
2019 Media Kit
LIFE SCIENCES CLINICAL MEDICINE PHYSICAL SCIENCES
Springer Nature Media Options
Influential readership and content that drives discovery.
SPRINGER NATURE............................. 2 OUR AUDIENCE & REACH.................... 3 ADVERTISING SOLUTIONS................... 4 BRANDED CONTENT & OPTIMIZED TARGETING.................... 6 PARTNER WITH US............................. 7
SPRINGER NATURE
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We're home to the world's most influential journals, including Nature which celebrates its 150th anniversary in 2019. Our dominance in scientific publishing comes from a company-wide philosophy to uphold the highest level of quality for our readers, authors and commercial partners.
ACCESS AN UNRIVALLED NETWORK OF TRUSTED SCIENTIFIC BRANDS
WE HAVE
3,000+ JOURNALS* 7 MILLION+ ARTICLES*
OUR MONTHLY ONLINE REACH
128 MILLION PAGE VIEWS** 35.4 MILLION USERS*** 71.2 MILLION SESSIONS**
WORLD RENOWEND EDITORIAL CONTENT IN ALL AREAS OF SCIENCE
LIFE SCIENCES
CLINICAL MEDICINE
PHYSICAL SCIENCES
OUR DIGITAL CONTENT IS ACCESSED BY:
99% of the Top 200 universities as ranked in Times Higher Education 2000+ hospitals/healthcare centers and medical research facilities* 91% of the Top R&D Spending Pharma Companies^ 52% of the Top R&D Spending Electronics Companies^
2 | Media Options 2019 *Publisher Data 2018 | **Google Analytics, January-June 2018 | ***These figures are a combined total of users of , link., , , and . (January-June 2018) | ^EU R&D Scoreboard 2016, Publisher Data 2018 | Reader Survey 2017; Places of Work and Key Job Titles data include select categories only.
OUR AUDIENCE & REACH
PARTNERSHIPS.
Our journals and services are used from the bench to the bedside
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RESEARCHERS
PLACES OF WORK
CLINICIANS
University Research Institute
Corporation Government
Hospital
21% 9% 5% 3%
62%
Hospital
49%
University
27%
Clinical Practice
19%
Research Institute 1%
KEY JOB TITLES
41%
Senior academic/ Department head
33% Student/Early-career
scientist
21%
VP of research/Principal investigator/Lab director
80%
Doctors/ Medical students
14%
Healthcare professional/ Clinicians
6% Clinical researcher
Media Options 2019 | 3
ADVERTISING SOLUTIONS
WHAT'S YOUR OBJECTIVE?
Where is your customer in their buying journey?
How do you measure success?
AWARENESS INTEREST
CONSIDERATION INTENT
@
EVALUATION PURCHASE
IMPRESSIONS TIME IN VIEW
REACH PAGEVIEWS
SCROLL DEPTH TIME ON SITE SOCIAL REACTIONS
& SHARES
CLICKS REGISTRATIONS QUALIFIED LEADS
4 | Media Options 2019
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Each customer's journey is unique.
Our marketing solutions can be tailored to reach your customers at any point.
How can your marketing help?
DRAW ATTENTION
Boost your message to a wide audience. Highly visual advertisements in key publications and prominent websites produce important first impressions. Complement this wide reach with more refined targeting
to reinforce to your specialized market. Create and distribute relevant content to grab more attention outside of traditional advertisements. Insert your brand into the community. Talk with your audience about their challenges rather than to them about your
product. Tell a unique story with an article or align your brand with latest content from Springer Nature.
CAPTURE ENGAGEMENT
Keep up with more captivating content! Continue an in-depth story your audience will love reading and sharing. Be a thought leader in a topic and convert customers into loyal brand advocates. Content's unrivalled
flexibility makes it a crucial component for multiple stages. No time for creating content? No problem! Our custom content team can create relevant articles
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DON'T KNOW WHERE TO START?
We can help you find the right marketing mix for campaigns of all sizes and budgets. Talk to us at any stage from early brainstorming to launch.
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BRANDED CONTENT & OPTIMIZED TARGETING
BRANDED CONTENT
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TURN YOUR MESSAGE INTO IMMERSIVE STORIES THAT OUR READERS WILL READ, RESPECT, AND SHARE. Branded content is purpose-built by the Nature Research Custom Media team, with your full approval. Integrate your messaging into articles and story formats that our readers expect and enjoy, prominently featuring your organization as a trusted partner.
What will my branded content look like on ?
NATIVE ADVERTISING Native advertising placements can be used to promote your branded content on Nature Research journal sites. These advertising units have been carefully designed to highlight your content to our audience, without impacting their user experience. We also utilize multi-channel marketing campaigns across Springer Nature to further ensure your objectives are achieved.
See examples of native advertising
STAND OUT FROM THE CROWD WITH MARKETING THAT PROVIDES TRUE VALUE AND INSIGHT TO AN AUDIENCE.
True value for you and your audience
WHAT COMPANIES WANT TO
TALK ABOUT
WHAT AUDIENCES WANT TO HEAR
CONTENT-CENTRIC AUDIENCE-CENTRIC
Create content then Identify an audience then find an audience for it create content for them
NO AUDIENCE
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OPTIMIZED TARGETING
We provide unparalleled contextual targeting, native advertising, and audience segmentation across our entire web portfolio. Place your ads alongside specific articles based on any keyword selections of your choice, relevant journals, as well as user behavior.
OUR BANNER ADS CONSISTENTLY BEAT INDUSTRY BENCHMARKS FOR ENGAGEMENT*
In-View Time In-View Time > 30 Sec % Universal Interaction % Universal Interaction Time
Over 3x longer than industry average Over 4x higher than industry average Almost 2% higher than industry average Almost 2x longer than industry average
Ask about our comprehensive banner performance reports that include time-based metrics and multi-view heat maps.
6 | Media Options 2019 *Dynamic Contextual Advertising Campaign averages against MOAT All Buy Types Display Desktop Benchmarks Global October 2017- December 2017
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Whether you're focused on a multi-channel marketing campaign, recruiting top talent, training researchers, or promoting your organization's achievements, we are your trusted partner.
OUR AUDIENCE IS SCIENCE'S BEST AND BRIGHTEST Partner with us to:
RECRUIT TOP TALENT with job listings, advertisements across our platform, and employer profiles.
RUN CUSTOM EVENTS & CONFERENCES and establish your authority in your field of research with rmegeiomnsorable events that promote scholarly discourse.
OUR EDITORIAL TEAM IS WORLD RENOWNED
Work with them for: regions
science... wherever you are.
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advance, therapeutic area, or scientific field.
science... wherever you are.
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literature to identify the best recently published papers, from China, and provide engaging Dsheodritcastuemd mtoatrhiees.development of medical communications in the Spanish- and Portuguesespeaking markets of Europe and Latin America as well as other non-English-speaking markets
in Europe.
OUR TRULY GLOBAL OFFERINGS INCLUDwEwwD.oAmT/nEindDia REGIONAL WEBSITES
Nature India is a showcase of the best of Indian science and not a peewr-wrewvi.enwaetudrjeo.ucronmal/.nchina
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Mainland China in science and clinical medicine. Every month our editors survey the scientiLoc cal language websites in:
literature to identify the best recently published papers, from China, and provide engaging
short summaries.
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Middle East, covering a diverse group of 18 nations. e site has a broad scope that caters for
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25/09/2014 12:12
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