The Effects of Conceptual Priming on Stimulus-Based Choice
701 Tappan St. Ann Arbor, MI, USA, 48109. Email: yoonc@umich.edu. Phone: (734) 764-6355; Fax: (734) 936-8716 Using a DRM paradigm (Deese 1959; Roediger and McDermott 1995), we explore the role of conceptual priming, by exposure to meaningful brand-related cues, in stimulus-based choice. ... versus a prime such as “Joe’s Deli”. Accordingly ... ................
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