UNLV Campus Improvement Authority Board STADIUM …
[Pages:83]UNLV Campus Improvement Authority Board
STADIUM MARKET DEMAND ANALYSIS
March 27, 2014
1 STUDY PROCESS
PRESENTATION OUTLINE
1. PREMIUM SEATING DEMAND ? Annual COI ? Local Constituents (i.e. Donors, Ticket Buyers, Corporations, Residents)
2. EVENT UTILIZATION & BUILDING PROGRAM RECOMMENDATIONS ? Event Promoter Interviews ? Comparable Venues ? Industry Knowledge / Experience
3. NEXT STEPS ? Building Costs ? Financial Projections ? Economic Impact Analysis ? Funding Analysis
3
2 UNLV ATHLETICS & ALUMNI SURVEY
STUDY OVERVIEW
STUDY COMPLETION STATISTICS
Group
Athletic
Donors
(1) Season
Ticket
Holders
(2) Occasional
Ticket
Buyers
(3) Other
(4) TOTAL
Population
2,652 3,312 6,247 141,295 153,506
Surveys Completed
415 124 335 935 1,809
Percentage of
Population Participating
16% 4% 5% 1% 1%
(1)
Includes
Rebel
Athletic
Fund
Donor.s (2)
Consists
of
football
and
men's
basketball
season
ticket
holders
who
are
not
RAF
donors. (3)
Consists
of
occasional
football
and
men's
basketball
ticket
buyers
who
are
not
RAF
donors
or
season
ticket
holders. (4)
Consists
of
other
university
constituents
and
other
TMC/SBS
ticket
purchasers
that
are
not
RAF
donors
or
ticket
buyers. (5)
Based
on
95%
confidence
interval.
Margin of
Error (5)
4.4% 8.6% 5.2% 3.2% 2.3%
A total of 1,809 surveys were completed to provide a basis for determining demand for potential premium seating in a new multi-purpose on-campus stadium.
SURVEY TOPICS
? Attendance History ? Seat Location ? Project Support ? Attendance Impact ? Priority Seat Interest ? Premium Seating ? Price Sensitivity ? Lease Terms ? Desired Design Features ? Importance of Amenities ? Donation Cannibalization ? Food & Beverage Preferences ? Other Event Attendance ? Demographic Data ? Other Input
5
CURRENT STATUS OF SURVEY RESPONDENTS
ALL RESPONDENTS
SURVEY GROUP BREAKDOWN
Alumni/
76.8%/
Other/Ticket/Buyer/at/TMC/
24.9%/
Men's/Basketball/Season/Ticket/Holder/
24.5%/
Rebel/Athle=c/Fund/Donor/
22.9%/
Occasional/Men's/Basketball/Ticket/Buyer/
20.0%/
Occasional/Football/Ticket/Buyer/
18.9%/
Facilty/Staff/
16.4%/
Football/Season/Ticket/Holder/
15.3%/
Other/Ticket/Buyer/at/Sam/Boyd/Stadium/
14.1%/
University/Donor/
10.6%/
Current/Student/
5.9%/
Corporate/Sponsor/ 1.2%/
No/Affilia=on/ 0.2%/
0%/ 10%/ 20%/ 30%/ 40%/ 50%/ 60%/ 70%/ 80%/ 90%/
Athletic
Donors
MBB
Season
Ticket
Holder 83%
Alumni
59%
FB
Season
Ticket
Holder
50%
Other
TMC
Ticket
Buyer
46%
Other
SBS
Ticket
Buyer
27%
Occasional
FB
Ticket
Buyer 21%
University
Donor
18%
Occasional
MBB
Ticket
Buyer 9%
Corporate
Sponsor
4%
Faculty/Staff
3%
Current
Student
1%
Season
Ticket
Holders
MBB
Season
Ticket
Holder 80%
Alumni
75%
FB
Season
Ticket
Holder
56%
Other
TMC
Ticket
Buyer
42%
Other
SBS
Ticket
Buyer
27%
Occasional
FB
Ticket
Buyer 23%
Faculty/Staff
23%
Occasional
MBB
Ticket
Buyer 19%
University
Donor
17%
Current
Student
4%
Corporate
Sponsor
3%
Occasional
Ticket
Buyers
Other
Alumni
92% Alumni
79%
Occasional
MBB
Ticket
Buyer 90% Faculty/Staff
22%
Occasional
FB
Ticket
Buyer 67% Current
Student
8%
Other
TMC
Ticket
Buyer Other
SBS
Ticket
Buyer Faculty/Staff
47% 27% 15%
Other
TMC
Ticket
Buyer University
Donor
5% 5%
University
Donor
14% Other
SBS
Ticket
Buyer
2%
Current
Student
7% No
Affiliation
0%
Corporate
Sponsor Faculty/Sta0ff% Corporate
Sponsor
0%
6
REBEL ATHLETIC FUND DONOR GIVING STATUS
Donor
Level
RAF
Contributor
($1--$99) Player's
Circle
($100--$249) Starter's
Circle
($250--$499) Varsity
Circle
($500--$1,499) MVP
Circle
($1,500--$2,499) Rebel
Circle
($2,500--$4,999) All--American
Circle
($5,000--$7,499) Scarlett
&
Gray
Circle
($7,500--$9,999) Coaches
Circle
($10,000--$19,999) Champion
Circle
($20,000--$49,999) AD's
Circle
($50,000
and
above)
TOTAL
Total Members
340 404 228 705 353 319
89 29 123 53 9
2,652
Surveys Completed
50 49 37 107 60 53 20 13 12 4 9
414
Percentage Surveyed
14.7% 12.1% 16.2% 15.2% 17.0% 16.6% 22.5% 44.8% 9.8% 7.5% 100.0%
16%
Composition
Comparison
Actual
Surveys
Membership Compostion
12.8% 15.2% 8.6% 26.6% 13.3% 12.0% 3.4% 1.1% 4.6% 2.0% 0.3%
12.1% 11.8% 8.9% 25.8% 14.5% 12.8% 4.8% 3.1% 2.9% 1.0% 2.2%
100%
100%
Overall, a representative sample of current Rebel Athletic Fund donors were surveyed based on the current membership composition
7
SAM BOYD STADIUM RATING
AthleBc#Donors# 2%#
30%#
42%#
26%#
Season#Ticket#Holders# 6%#
37%#
50%#
7%#
Occasional#Ticket#Buyers# 2%#
30%#
51%#
18%#
Other# 6%#
30%#
49%#
15%#
0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%#
Excellent#
Good#
Fair#
Poor#
REASONS FOR NEGATIVE RATING
? Lack of paved parking ? Stadium location ? Lack of audio/visual capabilities ? Seat comfort ? Aesthetically unpleasant ? Lack of UNLV branding ? Poor game day atmosphere ? Condition of restrooms ? Outdated and tired looking ? Poor food selection and quality ? Lack of shaded seating
Overall, approximately 34 percent of respondents rated Sam Boyd Stadium positively (excellent or good)
8
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- examining declining student attendance at college football
- football townnews
- a blueprint for successful stadium development
- unlv campus improvement authority board stadium
- 2019 football stadium seating chart
- fifa stadium safety and security regulations
- official corporate hospitality college football ireland
- a guide to football weekend events
Related searches
- kauffman stadium seat view
- value place kansas city stadium kansas
- drury inn stadium columbia mo
- unlv board of regents
- value place kansas city stadium kansas city
- stadium college football facebook
- stadium college football live
- college stadium capacity rankings
- largest college football stadium capacity
- college football stadium capacities
- stadium live football marshall
- kauffman stadium map