OVERSEAS PAKISTANIS FOUNDATION



[pic]

-----------------------

[pic]

Sumair Ahmed

Professional Resume

Al Hilal, Doha-QATAR

(Status: Work Visa with NOC)

+974 6614 3933

+92 333 222 9804

sumairdxb@

Experience

• Head of Group Marketing - MzadQatar. Qckly & Syaanh | Ebdaa Digital Technology - Qatar

2018 till now

• Create Marketing Strategy with new product extension line in Mzad Qatar and target more than 1 Million customers. Increased sales QR 200k from new product extension. Create tactics of search keywords and coordination with SEO, Creative and Social Media Team.

• Work alongside Digital team members and business and product owners to identify key metrics that data can measure.

• Lead the digital marketing team and lead digital strategy for new product/models launching with budgeting.

• Providing leadership to the managers of the finance, HR, fleet, marketing, operations and IT departments. Ability to effectively manage complex relationships with a variety of internal /external counterparts.

• Able to calmly manage through ambiguity and change in a fast-paced, competitive environment. Strategic Consulting, incl. business plan & sales strategy development for MzadQatar, Syaanh & New App Qckly.

• Direct to Mzad Qatar Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Launch Offline Marketing Campaign to increased traffic.

• Completed project of innovative based product of Food Delivery App ‘Qckly’ with exclusive UPS/ features integrated like live tracking, Setup, Catering, delivery etc. Lead Sales and Deal closed with vendors.

• Lead through Mzad, Syaanh and Qckly team leaders, a master brand framework for all digital communications, including newsletters, advertising, intranet, apps and email campaigns.

• The mandate of Brand Management is to boost the existing brand recognition away from online retail and to create an impactful master brand. This includes all internal and external communications for the Ebdaa brands. Coordinating with Qatar Development Bank and Individual FC for financial.

• Craft the master brand strategy to improve registry, top of mind, awareness and the brand recognition. Setting the KPI’s, financial plan and ROI targets according to financial plans.

• Head - Strategy & Digital Marketing | Red Sphere LLC (Ashley Home Stores), Virginia-US

Aug 2016 to April 2018

• Working as marketing analyst head, to simplify processes, break silos & create efficiencies. Evangelized, got buy-in & in the process of implementing a cross-functional campaign & project management tool. Successful in transforming the organizational structure & providing execution-able thought leadership, closely working with venture capitals and hedge funds

• Worked on marketing mix and pricing analysis using Microsoft tools, digital marketing, created Red Sphere Brands Furniture business strategy according to balanced scorecard. Calibrate forecast updates and management process to budget management process to ensure integrity of data. Lead to online digital marketing using adobe campaign and salesforce cloud, heading to project management teams.

• Lead team where appropriate to execute all communication activities (advertising, direct mail, marketing campaigns database.)

• Price Analysis of Ashley, Furniture of America and other brands for online and in store promotion add, implementing MIS, Barcode and SKU’s unique ID for monitoring promotion and activities. Executing day by day promotion with financial institutions for financing etc.

• Project Manager - CRM Analytics & Communication | Verizon, New Jersey-US

May 2015 to May 2016

• Managing the overall tablet churn analytics (Establish & analyze metrics), including targeting & offer testing.

• Manages and leads multiple external partners: e.g. Agencies (advertising, PR, etc.) and corporate communication (copy, media, etc.) strategies and executions in line with the brand strategy including SEO, SAS, and market trend-based promotion etc.

• Coordinate Creative and Strategic Platform Research (pre and post launch) with prospects and current customers in multiple markets to validate strategy, messaging and overall campaign ideas. TV spots “A Better Network as Explained by Colorful Balls and Straw” exceeded Nielsen IAG General Recall Competitive norm by 18% with just a few weeks in market.

• Working as an internal consultant, to simplify processes, break silos & create efficiencies. Evangelized, got buy-in & in the process of implementing a cross-functional campaign using salesforce marketing cloud, & project management tool. Successful in transforming the organizational structure & providing execution-able thought leadership. Done 1 year project based job and course by American Project Management

Employer Two

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut enim id sapien feugiat pellentesque quis nec nibh. Nunc pellentesque ultricies posuere. Donec felis massa, dapibus commodo euismod in, suscipit vitae nunc. Fusce et pellentesque est. Integer viverra commodo ipsum, at imperdiet tortor vestibulum vitae. Morbi eu.

Employer Three

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut enim id sapien feugiat pellentesque quis nec nibh. Nunc pellentesque ultricies posuere. Donec felis massa, dapibus commodo euismod in, suscipit vitae nunc. Fusce et pellentesque est. Integer viverra commodo ipsum, at imperdiet tortor vestibulum vitae. Morbi eu.

[pic]

[pic]

[pic]

[pic]

[pic]

[pic]

in/sumair-ahmed

Professional Resume

Experience

• Sr. Manager Product Development & Int’l Marketing | Asian Foods Ind. Lahore

Jan 2014 to Apr 2015

• Re-structure Int’l depart. & coordinate with research & development / QC departs. Regarding product development strategy.

• Produced “Tetes Brulees” brand according to ISO and HACCP standards and successfully launched in French market after well planned all cause of marketing strategy including life cycle to product maturity with elements involved of financial tools.

• Initiated work on new innovative biscuit product line including procurement / material management through SAP, logistic, manufacturing standards, packaging design, consumer insights, quality etc. also worked on demand planning, pricing analysis and product assortment.

• Created quarter based financial plan including new product development, procurement, packaging & design, resource management, trade marketing, trade shows, sales forecast (territories & every SKU’s wise) and also monitored sales targets on quarterly bases. Lead international depart., report to GCEO.

• Head - Int’l Marketing | Mehran Spice & Food Ind., Karachi.

Jan 2011 to Jan 2014

• Research, product develop and implement of premium packaging for new product segment, and created communication strategy, standards and practices company-wide that elicit the consumer inside, and recognition objectives of Mehran Brands.

• Lead global sales and marketing operations according to market trends, executed 1st time Digital marketing and online sell in UK region.

• Look after all regions sales dynamics, supervised Australasia, South Africa, UK and North America regional managers and their trade promotions, monitor KPI’s month to month bases. Coordinate with Key account management team for Int’l Modern trade.

• Created and evaluated brand marketing collateral, PR, lead international brand team for marketing mix.

• Strategic Planning Manager | Horwath Mak / Al Moallim Group, Dubai

Apr 2008 to Jan 2011

• Lead strategic team where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, radio campaign etc.).

• Oversee the writing of press releases, account management, marketing materials, brand editorial, annual reports, advertisements, Digital marketing, marketing promotions for Abu Dhabi National Oil Company, Mashreq Bank, Standard Chartered Bank, Cole Haan, Troll beads, Coach, Al Moallim Jewelry brands, cosmetic brand such as (Clarins, Karaja & Max Factor).

• Manages and leads multiple external partners: e.g. Agencies (advertising, PR, Medical, etc.) and professional communication (copy, media, etc.) strategies and executions in line with the brand strategy.

• Developed and managed marketing communications plan and sale budgets for Bloomingdales (UAE) & Debenhams (Pakistan).

• Business Development Manager-CPD Div. | Muller & Phipps Pakistan, Karachi

Feb 2007 to Apr 2008

• Lead after all sales operation of leading health care brands such as Proton, 3M, Dabar, Nestle Products, Fruitella and Cow & Gate Nutrition’s.

• Launched of 3M innovative products and lead the product marketing campaign, Markets surveyed, executed principle sales / seasonal and marketing campaign for retailers and key account on quarterly bases and revenue generation on that (Healthcare brands). Interface directed with advertising agencies for the development of new promotions, POP, outdoor advertising, media campaign & launched of new products time-to-time bases.

• Monitored with RSM to field force for products wise in South region (sales force of 27 depots and each depot has 12 people)

•

[pic]

[pic]

[pic]

[pic]

Professional Resume

• Brand Manager-Corporate Shows. | Events Unlimited (Jang Group), Karachi

Feb 2006 to Feb 2007

• Event sales and executed such as SAARC, Arm Force Event “IDEAS 2006”, IPEC – Int’l Property Exhibition & Conference, Pharma events, and corporate sport events & planned to organized Biggest Pakistan Fashion Week with IMG Magazine. 

• Targeted to corporate clients for space selling such as builders, hotels, real estates, developers, int’l investors, financial sectors for brand selling, textiles & denim, knit wear, fashion designers, pharma, corporate bodies, financial institutes, banks etc.

• Created brand on Lifestyle for young nations, name called” Life & Style”, activated all activities of branding & promotion, cost beneficial analysis with forecast throughout project based of market research. Dealing with private & government bodies for strategic partnerships.

• Events Sales & Execution Manager for IPEC 2007 & Pakistan Fashion Week 2007, motivated to corporate sales teams etc.

• Executed Events successfully with all aspects such as cost beneficial analysis, timeline, sales technique presentation for sponsors, marketing strategy, media planning & branding, website contents, work follow chart, conference topic organized & sales, venue & vendor management, sales projection, logistics/operations, post-show report etc. Reported to G.M Business Development & Strategy Planning.

• Assistant Manager Int’l Sales. | Shan Food Industries , Karachi

Aug 2002 to Oct 2005

• Lead to team of exports regarding of prepare shipment throughout, packing list, rebate volume sheet, commercial invoice according to L/C, Purchase order, export sales comparison sheet by quarter wise, budgeting & sales forecast (Middle East Region). Look after all bank and shipping activities.

• Correspondence with Int’l customer and follow up all export activities, seasonal campaigns for international / local markets of Shan Spices and Pickle Products. Succeed seasonal joint promotion with Aseel Ghee in UAE and KSA regions. Trade Merchandise for foreign buyers through International fairs.

• Achieved of 07 international distributions through trade shows, increased export sales and executed distribution plan for MESA region.

Experience

[pic]

[pic]

Achievements

• Increased Sales QR 50K+ sales per month on MzadQatar, 50+K per month on Syaanh and successfully lunched Qckly app with organized all Infrastructure and Business Plan.

• Successful launched high innovative technology based Dakaar/MealTrekker app’s (Foodpanda acquired) for Pakistan Market and targeting +300K orders and +600 restaurants on annual bases.

• As senior sales manager, assisted Mehran Spices (Food industry) increase their international sales from 38 million dollars to 45 million dollars (major contributed North America, GCC, UK and African markets)

• As product development and marketing manager in AFI, achieved $ 9 Million revenue target in North America region. Achieved maximum available of Shan brand in Asians stores including Patel’s stores-US

• Awarded performance bonus for achieving 120% increase in sale revenues in African and North American countries.

• Successful distribution deal done with Coles-Australia and Mydin Stores-Malaysia for Mehran Brand

•

• Financial Planning Brand Management

• Information Technology Marketing Strategy Planning

• Core Business Development Supply Chain Management

• Date of birth: June 11th 1982 (36 years old)

• Citizen: Pakistan

• Passport: MQ1152102

• Driving License: Pakistan, Qatar, United States and UAE

• Status: Married

• Reference: Available upon request

• Visa Status: Residence Permit – Work Visa and with NOC

Education

MBA., Marketing 2005

University of Karachi, Karachi

Post Graduate – Management & Marketing | 3.6 GPA

Skills

Personal Info

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download