Chapter 01 An Introduction to Integrated Marketing ...
To enter sweepstakes customers had to fill out a $1-off coupon for deodorant or visit the website ahultramax.com. Which marketing strategy was Arm & Hammer implementing? A. Mass customization B. Exchange C. Integrated marketing communications D. Buzz marketing E. Relationship marketing 10. "The 4As" stands for: A. Association for Awareness of Advertising and Action. B. American Association of ... ................
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