Essay Question: - Broughton Hall High School
Transition Work –Marketing
Please email Ms Strefford with your work by Thursday 20th August streffordm@
Choose a business, it can be any business of any size but you must be able to find out information about this business through primary or secondary research. Businesses recommended are Apple, Coca-Cola, Samsung, Nike, Adidas, McDonalds, Starbucks
Your task is to write a piece discussing the most important element of the marketing mix to the business you have chosen.
Your piece should be approximately 2000 words and should include the following:
• The theory of the marketing mix (what is the marketing mix and how is it implemented by businesses – this should include information on Price, Product, Place and Promotion)
• Investigation of the marketing mix of the business you have chosen (what do they do for each element of the marketing mix and why?)
• Collect and present useful information with regard to the marketing of the business you have chosen
• Analyse the presented information (compare the business to competitors and past marketing strategies)
• Evaluate the task using your analysis and suggest improvements (what element is the most important to your chosen business? How do you know this? Is there any more that they could do to improve their marketing strategy? Why do you think this would be beneficial to the business?)
• Useful websites for marketing mix theory:
o businessstudiesonline.co.uk
o bbc.co.uk/schools/gcsebitesize/business/
o ed.co.uk
o
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