Starbucks Coffee Company

Starbucks Coffee Company

IMCEA Conference, San Antonio, TX July 19th 2012

USAF Rickenbacker's WPS

Starbucks has great momentum and is evolving to better reach consumers beyond our stores

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OUR GOAL IS TO EXTEND THE STARBUCKS EXPERIENCE TO THE 2ND PLACE AROUND THE GLOBE.

Direct Emotional Engagement

(Through our partners, online and loyalty programs)

Retail

CPG/Foodservice

Starbucks Strategy Evolution in Foodservice

Our ambition is to reach consumers beyond our stores ? serving consumers at home, work and on the go.

This strategic evolution will include the overall brand expression. We introduced a major logo change one year ago:

? The siren is the focus, emphasizing our heritage and supporting growth beyond coffee.

1971

1987-1992

1992-2010

2011

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