Tourism and Hospitality Marketing (Mktm 2062) MU, CBE
For example, Starbucks’ core product is selling coffee that will satisfy the consumer’s need for a beverage with caffeine. The facilitating product of a Starbucks will be the convenient locations which make it easy for consumers to buy their coffee. In this case, Starbucks is mainly available at CBD (Central Business District) areas. This is where its major target client, the white collars ... ................
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