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Starbucks cold cups reusable bulk

With its reusable cups and discounts for eco-friendly customers, Starbucks is one step ahead of most of its competitors when it comes to being environmentally conscious. That said, the Seattle-based coffee mecca is now hoping to take things a step further to reduce waste and create a major shift in consumer habits. Following the plastic straw ban in Seattle, Washington, Starbucks' iconic green straws will soon become obsolete, especially once more U.S. cities follow suit. However, banning plastic straws is only a small step in the right direction. In addition to getting rid of plastic straws, Starbucks could -- and in some places, already is -- start charging for paper cups. Starbucks encourages its customers to consume consciously. | Saul Loeb/AFP/Getty Images Starbucks wants its customers to use reusable cups Although its responsible for billions of single-use paper cups in landfills around the world, that was never Starbucks' intention. Since its beginnings, the Seattle-based coffeehouse has looked for ways to promote -- and encourage -- eco-conscious consumption. However, its coffee lovers have never fully grasped the vision. Despite offering reusable cups (some of which are as low as $1) and discounts to those who use them, Starbucks still struggles to make an environmental impact. "We plan to expand the ideas that work to other markets and continue to explore new ways to reduce our cup waste," Starbucks shared on its website. "Ultimately though, it will be our customers who control whether or not we achieve continued growth in the number of beverages served in reusable cups," it adds. To put things into perspective, only about 1.8% of its customers in the United Kingdom used reusable cups prior to February 2018. However, that all changed after Starbucks introduced a three-month trial run of its next eco-friendly initiative. Starbucks might introduce a charge on all paper cups. | Starbucks Why Starbucks might start charging for cups Earlier this year, the coffee company implemented a five pence charge on all paper cups in 35 central and west London shops. In just six weeks, the number of customers drinking out of reusable cups went up 150%. Albeit a relatively small improvement -- some locations saw 5.9% of its customers switch to reusable cups -- the increase was enough to spark further interest. "We are encouraged by the initial results of our trial that show that by charging 5p and increasing communication on this issue, we can help reduce paper cup use," Jason Dunlop, the chief operating officer of Starbucks in the U.K. told Independent. Following the success of its first trial-run, Starbucks might be onto something -- and could start charging for cups in its U.S. locations, too. Similar to the 10 cent charge on plastic bags in grocery stores, Starbucks could lead the way in a new single-use revolution. In order to move the needle and better encourage more eco-friendly consumption, the coffee house could not only start charging for paper cups but inspire its competitors to do the same. While it might be awhile before the initiative makes its way to the U.S., some cities might see a change sooner than others -- especially those that embrace the plastic straw ban. Check out The Cheat Sheet on Facebook! Around 200 billion paper cups are thrown into landfills each year in the United States, and 3 billion of them have a green Starbucks logo. For the better part of two decades, as I've written in Fast Company, the coffee Colossus has been struggling to reduce the environmental impact of its packaging, from handwarmer sleeves to recycled-content paper to lower-fossil fuel plastics to in-store recycling, even convening "cup summits" with other retailers like McDonald's and Tim Horton's. The cup has become something of a personal crusade of CEO Howard Howard Schultz.The latest attempt, announced today, is to sell $1 reusable plastic cups in every store. "The idea is to create some longevity in consumer habits," says Starbucks director of environmental impact Jim Hanna. He cites cost?10 uses and the $1 cup pays for itself with Starbucks' 10 cent reusables discount? and the convenience factor?customers will be able to keep one in their office, home, and car. And there's a design factor as well: the new plastic cups look and feel very much like the paper hot cups. "Our customers like the routine," Hanna says. But the $1 cup is unlikely to be a silver bullet. Reusable tumblers are already for sale in most stores, albeit at higher prices, and currently, just under 2 percent of customers bring their own; the company's goal is to bring that up to 5% by 2015. That modest goal has been adjusted downward from 25% a few years ago. And even if you do bring your own mug, sometimes Starbucks baristas use a paper cup to mark your order, making the whole thing feel a bit futile. If Starbucks is serious about cutting out disposable cups, maybe they need to go the way of Whole Foods and ban the plastic altogether. One of the few places to find respite in the modern airport experience, at least for those of us who don't have access to fancy airport lounges, is to grab a cup of coffee to sip on while you wait for the inevitable flight delay announcement. However, as we all become more eco-conscious, using a single-use plastic lid and single-use paper cup destined for the ever-growing trash heap seems wasteful.Now Starbucks is working on a solution that will let you drink your double Americano without the guilt. The ubiquitous coffee chain is launching a first-of-its kind trial program to bring reusable cups to London's Gatwick airport.The program, which was created in conjunction with environmental nonprofit Hubbub, lets Starbucks customers pay five pence for a disposable cup or borrow one of the 2,000 or so reusable cups for their drink for free. If they choose the reusable option, they simply chug their sugar-free cinnamon dolce double shot lattes and, when they are done, drop the cup off at one of five "Cup Check-In" points throughout the airport. The cups are collected from there, washed, and put back into circulation.Easy, right?Swapping reusable cups for disposable ones could help cut down on the seven million paper cups Gatwick reportedly disposes of each year, of which 5.3 million are recycled. According to Hubbub, the month-long trial program will help it figure out whether "people's concern about plastic waste can be translated into practical action if it is made easy and convenient." The company plans to track the number of returned cups, experimenting with different collection points to maximize the return rate.The program was paid for thanks to Starbucks adding a five pence (that's around six cents) surcharge for disposable cups in its U.K. shops. The money was then donated to environmental charity Hubbub, which is using the funds to run the program at Gatwick. Why that's easier than Starbucks doing it on its own is unclear.Starbucks estimates that if even just 250 customers a day opt for a reusable cup, more than 7,000 cups could be saved in the month-long trial, Bloomberg writes. While the airport is a great place to give the program a trial run, the program will hopefully be rolled out across the chain. The move is in line with Starbucks' announcement last July that it would phase out plastic straws from all of its stores by 2020, but it still has a long way to go to curb its plastic use. Social media users have spotted new Valentine's Day-themed lines of merchandise in Starbucks' stores across the country. The collection features new color-changing cups, water bottles, mugs, and a selection of matte and glitter-infused cold-brew cups, all at various price points.Most items seem to be available at Target for now, but a Starbucks representative says items may arrive in stores closer to Valentine's Day.New year, new Starbucks! Everyone's favorite coffee chain has been busy drawing in coffee aficionados with a brand new trio of seasonal beverages (including this must-try pistachio latte) and cool new promotions tied to healthier breakfasts. But if you haven't been heading into your local Starbucks lately, you might want to swing by to check out the cafe's merchandise section, as it seems Valentine's Day has already landed in some of the chain's locations across the country.Social media users have seemingly fallen in love with a line of new Valentine's Day-adjacent cups and mugs at Starbucks this year, including a few different options across drinkware categories. The newest merch getting all the attention could be this classic Starbucks "grande" coffee cup done up in purple and adorned with a kiss -- which also changes colors when it holds a hot beverage. This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site. But fans are also very excited about the return of an item that hit Starbucks' caf?s a few years ago, according to our friends at Delish -- a 24-ounce matte black studded cold-brew cup that first appeared in 2019. Diehard cold-cup fans will also find a few other updated versions of this design, including a fiery Valentine's red as well as a soft lilac shade that this TikToker can't stop raving about. This content is imported from TikTok. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Social media users have also spotted a cute heart-and-kiss motif cold-brew cup that incorporates just as much glitter as Starbucks' outgoing Christmas collection did. There are a few new heart-emblazoned stoneware mugs to choose from, as well as at least three new sleek water bottles to shop, including a muted lime green option that Delish editors can't get enough of. Some of the collection, per snapshots we've seen, may feature items tied to the chain's Lunar New Year celebrations. This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site. There's been a common theme across many of the social-media-driven posts we've seen about the newest line of Starbucks drinkware -- many shoppers seem to find these items only at Starbucks caf?s nestled within Target stores. An earlier release to Target locations this month and a later rollout to local caf?s certainly makes sense, as the retailer placed exclusive Halloween-themed merchandise exclusively in Target locations last September. It seems that your best chance of finding any of these new cups and mugs may be heading to a local Target-and-Starbucks combo in your area.A Starbucks representative tells Good Housekeeping that the chain is still working on finalizing its release schedule for winter 2021 merchandise in stores. But as more new merchandise appears on places like Instagram and TikTok, we can't help but wonder if the retailer has a few more cup designs up their (coffee!) sleeve. We'll keep our eyes peeled -- and update this story as soon as we get more details. Happy hunting! This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

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