Starbucks a Strategic Analysis - BIU
an inspiration to give him vision. That inspiration came in the form of Starbucks Coffee. As he explains, “I felt as though I had discovered a whole new continent.” (Shultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, 1997, p. 62)He saw a world of opportunity where coffee drinkers everywhere would convert from the ................
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