WPS Old vs New Display Marketing - Wyndham Hotels

Branded Solutions

Branded Display Merchandising & Logo Updates

Starbucks introduced the "We Proudly Serve" logo in 2011.

We officially retired the We Proudly Brew logo in 2015.

To ensure you are delivering the right brand experience to your customers, Starbucks and Seattle's Best Coffee have updated all branded display merchandising collateral. Effective immediately, only the new "We Proudly Serve" logo should be displayed in your Starbucks locations. This includes both marketing provided by Starbucks and marketing your location has produced. As your location receives new marketing, remove and recycle any out of date marketing that includes the old "We Proudly Brew" logo. Mixing both logo versions at a single venue is not approved. The following pages will help clarify which pieces of branded display marketing should be disposed of and/or those available to order for your location. If you have any questions please contact your Starbucks or Seattle's Best Representative. The deadline for all old "We Proudly Brew" logo use to be removed or replaced is December 31, 2016. Thank you Starbucks Branded Solutions

Starbucks? We Proudly Serve Marketing Comparison

Logo

Old / Remove

Current

Signage

Old / Remove

Current

Back Panels

Wall Mount Sign Airpot Rack Sign

11046757 WPS Back Panels (3 panels:70.5"w x 36"h)

11046758 WPS Airpot Rack Sign (22"w x 27.5"h)

11019116 Vertical Blade Sign (6.5"w x 33.5"h) 11019112 WPS Small Blade Sign (12"w x 12"h) 11019113 WPS Medium Blade Sign (18"w x 18"h)

Signage - Continued

Old / Remove

Current

Wall Signs

Espresso Signs

Header

Not Available for Reorder

11046756 WPS Logo Wall Sign (19"w x 18"h) includes double stick tape to apply to wall

Wraps

Old / Remove

11061091 Espresso Machine Sign (12.8"w x 5"h) includes an easel OR double stick tape

Back Panel Header Display Unit Discontinued

Current

3 Liter Airpot

11015168

1.5 Gallon Bunn? Shuttle

11016485

1.5 Gallon Luxus? Shuttle

11016518

3 Gallon Bunn? TitanTM

Shuttle

11016487

3 Gallon Luxus? Shuttle

11016519

3.5 Gal Narrow Iced

Dispenser

11046760

Wraps

Banquet ID Chains Banquet IDs Hang Tags Generic Decals

Decals

Coffee Decals

Old / Remove

Tags & IDs

Old / Remove

Current

11044981 11044985 11044986 11044996 11044997 11044999 11044987 11044988 11044989 11044991 11044992 11045000 11044990 11045011 11044993 11048729

Breakfast Blend Decal Caf? Estima Blend? Decal Caff? Verona? Decal Pike Place? Roast Decal Serena Organic BlendTM Decal Veranda Blend? Decal

French Roast Decal

House Blend Decal

Decaf Breakfast Blend Decal

Decaf Fair Trade Blend Decal Decaf Caff? Verona? Decal Decaf Pike Place? Roast Decal Decaf Serena Organic BlendTM Decal Decaf Veranda Blend? Decal Kopelani Blend? Decal (Hawaii Only)

Hot Water Decal

Current

11020263 11020268 11020271 11020261 11020262

Starbucks? Coffee Decal Decaf Starbucks? Coffee Decal Hot Water Decal, small Espresso Decal Decaf Espresso Decal

11022151 11022153 11022154

Starbucks? Co ee Hang Tag Decaf Starbucks? Coffee Hang Tag

Hot Water Hang Tag

11019119 11019120 11019121

Starbucks? Co ee Banquet ID Stand

Decaf Starbucks? Coffee Banquet ID Stand

Hot Water Banquet ID Stand

11020191 Starbucks? Coffee Banquet ID Chain

11020192 Decaf Starbucks? Coffee Banquet ID Chain

11020193 Hot Water Banquet ID Chain

Logo

Old / Remove

Tazo? Marketing Comparison

Current

Marketing

Old / Remove

Current

Decals

Iced Tea Wraps

11047231 11047228 11047230 11047229

Tazo? Iced Black Tea Decal (3"w x 6"h) Tazo? Iced Passion? Decal (3"w x 6"h) Tazo? Iced Green Tea Decal (3"w x 6"h) Tazo? Iced Tropic Tea Decal (3"w x 6"h)

11046762 3.5 Gal Narrow Tazo? Iced Tea Wrap

*Round dispensers & wraps are discontinued. Contact you Starbucks Representative to upgrade to narrow dispenser.

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