Social Media Campaign Starbucks Data-Driven

Starbucks Data-Driven Social Media Campaign

Jesse Keating, Noelle Saluan, Chloe Slavin & Megan Stechler

Overview of Organizational Brief

Starbucks Mission "To inspire and nurture the human spirit ? one person, one cup and one neighborhood at a time."

Structure for Social Relationships Social media team within their global digital marketing department Social Media Managers Community Managers Social Media Strategists

PR/Communication Strategies Content is inclusive, respectful with an emotional appeal to audiences Aims to be creative and captivating

Overview of Organizational Brief

Key Takeaway Starbucks' is dedicated to community service, humanity and environment

Overview of Social Media Map

Map

In-degree Centrality

The higher the in-degree centrality, the bigger the node. High degree blue | Low degree green.

Walking Dead Heavily Featured

Starbucks consumers enjoy content that promotes the integration of the Starbucks brand with pop culture icons.

Starbucks, as a brand, is therefore positioned as a unifier between the common person and those who are famous.

Social Media Map

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