Starbucks Green Apron
Starbucks Green Apron
Process Book
TABLE OF CONTENTS
1 INTRODUCTION 3. Team 6. Proposal 8. Domain
2 I N S P I R AT I O N 9. Method 11. CP + B 13. Frog
3 CLIENT 15. Search 17. Starbucks 19. Brand Model 21. Business Model 23. Ansoff Matrix 25. Business Problem
4 I D E AT I O N 30. Pain Points 31. Frameworks 35. Constraints 37. .Audience 39. Proposal 1
5 C R E AT I O N 42. Framing 43. Final Proposal 45. Service Model 53. UI 55. Integration 57. Jumping Fences
6 CONCLUSION 59. Feasible, Viable, Desirable 61. Value
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2
THE TEAM
Jerkone Casem
3
Lucas Fung
Haneul Kim
Ed w i n Ta n g
Duncan Lu
4
Earlier in 2015 Starbucks announced the Green Apron delivery service. This is our actuation of this service.
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100%
AT&T
8:08 AM GREEN
APRJOiAlNlcAconundt e&rSseottinngs
Ready to Order Call
Favorites
Message
PROPOSAL
We are designing a service that maximizes the efficiency in the delivery process. We are removing all the distractions in order to make the process as frictionless and quick as possible.
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"All design is the process of making experiences. " - Nathan Shedroff
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SERVICE + EXPERIENCE
We used a combination of service and experience design to bring value to both the consumer and the client. Our proposal allows Starbucks from being a primarily store based retailer into the e-Commerce field. The experience that we provide enforces brand loyalty and turns the potentially negative experience of a delivery into an enjoyable positive one.
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