ICGB 7902 - Gonzaga University



MBUS 626 – TRB (Fall 2019)Information Systems – Theory and PracticeProfessor:Dr. Jason Chen Class time:Cyber SpaceE-mail:chen@jepson.gonzaga.edu Office: Cyber spaceOffice hour:Cyber spaceRequired text: 1. (Main Text) Pearlson, K.E. and Saunders, C.S, Managing and Using Information Systems, Wiley, 2013 (5th edition) ; ISBN 978-1-118-28173-42. A package of Harvard Business School Case StudiesInstruction on ordering Case Study: You should register an account at (as “student” under “Higher Education Individual”) before you can purchase the case packageTo access your CoursePack, students will need to do the following:1. Open or "Login/Register" Harvard Business Publishing page at: 2. Confirm your CoursePack Course title and Selection (e.g., of “Information Systems (mbus626-TRB-Fall 2019)”) and complete the purchase and printing the cases, or,3. Visit Coursepack link at Additional Readings and Cases: Class handouts as needed.Course Description and GoalsThis course is designed to provide the current and future managers with understanding and appreciation of the issues that are related to the organization’s information technology assets. The course is not to educate technical specialists, rather, it is to give students a managerial perspective on the use of, design of, and evaluations of information systems that exist in organizations today. The objective of this course is to prepare students to manage information services in both today’s and tomorrow’s environment with its managerial, social, political, ethical and global anization of the CourseThe course is organized as follows: You will learn the fundamental concepts of MIS and its related topics during the first three weeks. You will then focus on the advanced “core” MIS contents using main MIS text and a package of case study from Harvard Business School. An AHP (Analytical Hierarchy Process) software will be introduced for improving multiple objective decision making and understand how can software improve business decision making. An individual final project should be proposed and implemented based on AHP.Conduct of the CourseAll students are expected to read the assigned materials (text, end-of-chapter discussion questions (DQ) and HB case studies) before coming to the (virtual) class. Some days we will discuss the materials in the text book. You are expected to be prepared to actively participate in this discussion, answering questions such as “What are the issues involved in ...?”, “What do the authors mean by ...?”, and “Give an example of...?”The second use of (virtual) class time will be group presentation on the selected cases from the case study package. You will be assigned a group and conduct the case studies with your group member(s). These students (the case leaders) will pose questions such as:What is the competitive situation in which the company finds itself? What issues are raised in the case?What is the nature of the problem or opportunity presented in the case?What do you think the company should do?What the group recommends.Update of the company’s situation and advances in technology discussed in the case. (Most of the companies discussed can be found on the WWW. Although you will seldom find "the answer" on the Web, you can find current information about the company.) E-mail Communication – All e-mail communications with me should bear the course and section number (viz: MBUS626-TRB) in the subject line, without which the e-mail is likely to be unread. Furthermore, you should include “Dr. Chen” and “your full name” at the beginning and end of the content of each email respectively.Academic Honesty Policy: The academic honesty policy in the Gonzaga University’s Academic Integrity Policy () states that dishonest activities such as cheating, fabrication and plagiarism carry penalties that could lead to severe penalties.? Should you have any doubt regarding a course of conduct, don’t hesitate to inquire of me for guidance on addressing the situation. Furthermore, all class assignments (everything) you turned in must be “Original Work” for this class only” – it means that they are not from someone else or from your other class this semester or before and is considered a violation of “Honesty Policy”. Internet Resources:Class materials are available on the Blackboard (). It is the students’ responsibility to study and check the information on the Internet. Students are also required to participate the Discussion Board on the Blackboard during the specified period since it is also considered as part of your class performance.QUIZZES: You will take a quiz for each chapter (from the main text ONLY) during a designated period. These quizzes will contain true-false and/or multiple choice questions. Each quiz normally has 11 questions (10 possible points with 1 point bonus) and you should complete it within the time limit (usually 15 minutes; however, you should be able to complete it in about 10 minutes if you read/prepare the chapter well) on every midnight Sunday. There will be 11 quizzes this semester. Quizzes are available under ‘Tests & Quizzes’ button on the Bb. The rules of taking tests/quizzes are: (1) Students are NOT allowed to take this assessment multiple times. Therefore, you should use a computer with reliable/stable internet connection. To be fair to all students and with the nature of online quiz (and you have all control at your end), a zero point will be assigned if you lost Internet connection. (2) Students must complete all online assessments the first time they are launched (including exams)(3) Time limit: 15 minutes for every quiz.(4) There will be 1 point off for every 15 seconds of exceeding specified time limit.EXAMS: There will be one mid-term exam and a comprehensive final. The type of exam will be left up to the instructor. It may be objective, software package books (Exam I), essay, powerpoint files, videos, case problem and others -- all can appear on the exams Your instructor will specify the format before the exam. No credit will be received if you miss an exam unless you have permission from the instructor and/or obtain a University-approved absence. CASE STUDY AND PRESENTATION:Each team should write a case report in Word format and prepare a powerpoint file for each assigned (group) case study and email both files with attachments to the instructor. For example, if you are in Group2 and working on Southwest Airline case, you should name the files as “MBUS626-AIE-G2-Southwest Airlines.doc” and “MBUS626-TRB-G2-Southwest Airlines.ppt” respectively and include “MBUS626-AIE-G2-Southwest Airlines” in the “Subject” line. Furthermore, both group # and students’ names should be appeared on the cover page of the report and powerpoint file.POLICY and GRADING on Group Project/Presentation:All the group members will receive the same grade as you received on the report except those do not contribute their time and efforts on the team work. You will also be evaluated based on the survey from your team members. The group leader or the majority of the group members should report the project progress to the instructor in case that there is (are) major problem(s) in your group. Grading Policy and EvaluationYour grade will depend on five factors: (NO late assignments will be accepted, consequently, you will be assigned a zero if you turn in late without the instructor’s permission) Preparation and participation on Blackboard ……………...……………………… 10% AHP Individual project (A Multi-Objective Decision Making Technique) ……..….. 7%(AHP is only be available on Internet Explorer version 11 with Java components)EXAM I ………………………………………..………………………………. 16%Online Quizzes ………….……………….………………………………………. 11% Social Media Case: PlentyofFish (Individual) …………………..…………………. 8% Case Studies – group (4 @ 7%) ………………….………..…………….………. 28% (including powerpoint and report files) Final Exam …………………………………………….…………………………. 20%-------------------------------------------------------------------------------------------------------------- TOTAL 100%Please note that 1. All assignments due on every midnight Sunday except announced with another date.2. NO incomplete grade will be assigned unless you obtain a permission from the instructor in advance.GRADE RANGES: A93% and aboveA-90%B+87%B85%B-82%C+79%C75%C-71%D+68%D65%MBUS 626 – TRB SCHEDULE[Week] Date(Chapter) Topics and ActivitiesHW/Case/Project AssignedHW/Case/Project Due [1] Aug. 27 - Sep.11. MIS Review (ppt)2. Software Development Life Cycle (SDLC)3. complete DQ [Pre 1] 1. DQ: [Pre 1] MIS General Concept 1. Online DQ[Pre 1][2] Sep 2- Sep 81. E-Commerce and Supply Chain Systems (pptx) and research their related topics2 complete DQ [Pre 2] 3. Video (Cloud Computing) 1. DQ: [Pre 2] MIS/DSS/DBMS 1. Online DQ[Pre 2][3] Sep 9 – Sep 151.Why study case?2. ch-Introduction and ch01 The Information Systems Strategy Triangle3. Video (Sixsense and Binary Numbers) 1.Online Q12. Online DQ1[4] Sep 16 – Sep 22ch02. Strategic Use of Information ResourcesHBS CaseFORM GROUPS CS0: Swimming in the Virtual Community Pool with PlentyofFish (you are required to research the company’s recent information from the Internet and complete reading and write report for PlentofFish case)-Individual1. Swimming in the Virtual Community Pool with PlentyofFish(due)2.Online Q23. Online DQ2[5] Sep 23– Sep 29Work on Southwest Airlines caseCS1:SouthWest Airlines 2002SouthWest Airlines 2002(Due)[6] Sep 30 – Oct 6ch03. Organizational Impacts of Information SystemsDiscussion Question (from Bb)2. Video (World is Flat – by Thomas Friedman at MIT) )CS2:Netflix Leading with Data: The Emergence of Data-Driven Video (2010)flix Leading with Data: The Emergence of Data-Driven Video (2010)[Due]2. Online Q33. Online DQ3[7] Oct 7 – Oct 13ch04. Information Systems and the Design of Work ch05 Information Systems for Managing Business Process (focus on DBQ and Reengineering)Discussion Question (from Bb)1. Online Q4, Q52. Online DQ4,5[8] Oct 14 – Oct. 20EXAM I[9] Oct. 21 – Oct. 27Campus visit (Friday, Oct. 25)1. present Southwest Airlines case (group presentation)2.Four Actions Framework 42. mini-case (Case Study 2-2: ZIP CAR; pp.72-73)3. An Introduction to AHP software – how to handle issue of JavaRead the assigned mini-case and prepare for discussion, especially, how to map the case into “IS Triangle Strategy Model” before coming to campus [10] Oct. 28 – Nov 3ch06-Architecture and InfrastructureCh12 Using Information EthicallyDiscussion Question (from Bb)CS3:Starbucks Canada - The Mobile Payments (2015, 12p) [Business Transformation]1. Starbucks Canada - The Mobile Payments [Due]2. Online Q6,Q123. Online DQ6,12[11] Nov. 4 – Nov 10ch08 Governance of the IS Organizationch09- Information Systems SourcingDiscussion Question (from Bb)1.Online Q8,Q92.Online DQ8,9[12] Nov 11 – Nov. 17AHP (A Multi-Objective Decision Making Technique) 1. Read and practice two handouts (both pptx and word and files).2. Propose an Individual project based on AHPContent: Project scenario, what is (are) the objectives and how to achieveAHP proposal due - Sunday[13] Nov. 18 – Nov. 24THANKSGIVING HOLIDAY– STAY WITH YOUR FAMILY and FRIENDSWorking on AHP project if you wish[14] Nov. 25 – Dec. 1ch10 Managing IT ProjectsDiscussion Question (from Bb)CS4: Uber and the Sharing Economy(2016, 12p)Youtube. Uber and the Sharing EconomyOnline [Due]2. Q103. Online DQ10[15] Dec 2 – Dec 8ch11 Knowledge Management, Bus. Intelligence, and Analytics;CaseDiscussion Question (from Bb) Continue working and completing AHP project1. AHP project Due2. Online Q113. Online DQ11[16] Dec 9– Dec 12Wrap-up, FINAL EXAM (ALL assignments and exam are due on noon, Thursday, Dec. 12, PST time)Individual* Note that the number within the [ ] denotes the week number. CS0: An Individual CaseCS1-CS4: Group casesCase Study Report Outline (What you have to turn in for each case study, including TWO parts listed below).Part I. Write a summary report with the following outline (but not limited to):1) Executive Summary2) What is the competitive situation in which the company find itself?3) What is the nature of the problem or opportunity presented in the case?.4) Draw and describe how can the Information Systems Strategy Triangle be employed in the case5) What is your recommendation to the management team for improving the company’s competitive advantage?6) What lesson(s) have you learned from the case?Part II. Answers the following questions (make sure you should list the question follows by your answer)CASE STUDY-CS0: Swimming in the Virtual Community Pool with PlentyofFish (2008)1. What is the nature of competition in this industry? Describe and explore your answer with the following:a) Describe the “Revenue Model” normally used in the e-Business industry.b) What is the “Specific” revenue model adopted by the company? 2. Does Frind have a solid, sustainable business model for PlentyofFish (in other words, was he good or lucky, or both)? Describe and illustrate your answer with the following:a) What are and should be his strategic goals for the business going forward? (Hint: your answer should be analyzed based on three alternatives – what are they? (note: not low cost, not differentiation, and not focus)b) Based on the three alternatives identified in (a) above suggest the best (or better) one for Frind and why?3. Based on the findings/answers stated from (2) above, what is the best model going forward? Describe and explain your answer clearly and thoroughly.a) Continue with a free siteb) Expand traffic (more members, more page views, more countries or niches)c) Expand offerings (different products and services)d) Offer subscriptions at one or more service levels.4. What Information Technology (IT) should he invest in for the site? (Hint: Cost/Benefit analysis)a) SQL/SERVER (2005) SQL/SERVER (2008) or Oracle? Open source? Why? (Research on SQL/SERVER and Oracle if you do not know about them)b) More servers, more staff to perform the functions currently performed by members?CASE STUDY--CS1: Southwest Airlines:How does this company make money even when other airlines don't? What are the mostimportant contributors to its financial success?How should management respond to the fact that Southwest Airlines has fallen to next-to-lastplace among major airlines in on-time performance as of September, 2002?Once operations are fully stabilized, would you recommend to the management of the airlinethat it resume its historic growth rate of from 10% to 15% per year? Why?If you would recommend a resumption of previous growth rates, what form should thisgrowth take? For example, should it be achieved within the current network or through anexpanded network? By means of a greater proportion of long-haul flights (over three hours inlength) or not? Why?If you would not recommend a resumption of previous growth rates, how would you suggestdealing with the consequences of reduced growth, whatever they may be?What are the implications for Southwest of the actual or threatened bankruptcies of othermajor U.S. airlines?What is IS/IT role played in the case?Why is the profit of the Southwest Airlines dropped recently? (in year 2006).CASE STUDY-CS2: Netflix Leading with Data: The Emergence of Data-Driven Video 1. In its competition with Netflix, where did Blockbuster go wrong? How was the use of customer data a key differentiator? How might Blockbuster have better positioned itself against Netflix?2. What were the core competencies/capabilities of Netflix’s current business model?3. What effects will the rise of the Video on Demand (VOD) market likely have on Netflix’sbusiness model? How does VOD threaten Netflix’s business? What opportunities does it present?4. Which of Netflix’s current competencies can it best leverage as a competitive advantage inVOD? Which might be liabilities?5. What kind of partnerships should Netflix prioritize: partnerships with content providers or with hardware/device manufacturers?6. What factors led to Redbox’s growth? How and why was it able to capture market already dominated by big players such as Blockbuster and Netflix? (Extra from the case , you need to do research for this question, especially, if you do not know “Redbox”)CASE STUDY—CS3: Starbucks Canada: The Mobile Payments Decision (Business Transformation) (2015)Note: MintChip tech needs to be updated1. Why does Starbucks Canada need to re-asses its mobile payments strategy? How serious is this issue for the company?2. Given the shape of the mobile payments landscape in 2013, what are the most important criteria (e.g., cost, future support and more) that management should be using to asses the various mobile payment options?3. (a) List and describe (4) types of system conversion approach. Which one did Starbucks adopt?(b) What caused the issues faced by Starbucks US after their rollout of Square mobile payments?4. As a senior manager for Starbucks Canada, what would you recommend and why?CASE STUDY-CS4: Uber and the Sharing Economy: Global Market Expansion and Reception (2016) 12p 1. Analyze case using the “eight-forces” approach (stated below) of the taxi industry in 2009, when Uber was starting out. a. “Porter’s Five-Competitive Forces” andb. Three additional forces: market size, market growth and regulation2. Explain and describe more about the issues of “sharing economy”.a. How is the sharing economy characterized”? Is this economic model a viable alternative to or significant alteration of capitalism?b. Can sharing economies go global? c. How does technology facilitate the sharing economy?3. What are Uber’s core competencies and business model(s)? How does your answer matter to the sharing economy.4. List and explain the following challenge issues:a. What challenges does Uber face during global expansion (list at least three challenges)? Is Uber’s business vulnerable since it is easy for others such as Didi Kuaidi in China and Ola in India to imitate” b. Can Uber overcome the challenges from foreign governments? Should it try to collaborate with these foreign governments ? If so, how? What are the pros and cons of doing so? c. What strategies should Uber implement to expand globally?5. Due to the furious competition from rivals in global markets (China, India, or Southeast Asia), should Uber leave these markets and focus only on the U.S. market? What are the pros and cons of Uber’s choice?An Individual Term Project (Software – AHP):The written report of the AHP project should include the following (but not limited to): 0. File name: MBUS626-AIE Project Lname_Fname.docx1. Project Title:2. Project Description/Scenario (at least 3 pages) – pick a real world company (or organization) that you know or you are currently working with. (Certainly, it should not be any topic studied in this class).3. Describe the company’s (organization’s) competitive environment in general (1 page)4. Analyze the company’s (organization’s) competitive advantages (and/or disadvantages) using IS/IT Triangle Model (Draw the model and then explain in details) (2 page)5. Recommendations for improvement and for the future (1 page)6. Conclusion (1/2 – 1 page)The project is worth 7% of the course grade.Total number of pages should be about 7 – 8 pages.The format of the report: Use Times New Roman font with size of 12 and double-spaced. Due dates:(1) The proposal is due Nov. 17, 2019(2) Final project (including a written report( is due by noon, Thursday, Dec. 12, 2019. ................
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