Starbucks a Strategic Analysis - BIU
continued and today Starbucks operates more then 15,800 stores internationally and employs roughly 140,000 employees. It grosses $9.4 billion in annual revenue and is opening 5 new stores every day. (Starbucks Corporation, 2008) When asked whether the specialty coffee market is saturated Schultz stated, “We currently sell to 4% of the world ................
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