THE STARBUCKS FRAPPUCCINO CAMPAIGN CAMPAIGN BRIEF ...
THE STARBUCKS FRAPPUCCINO ® CAMPAIGN CAMPAIGN BRIEF OBJECTIVE Build awareness among college community for the new However-You-Want-It Starbucks Frappuccino ® Blended Beverage by implementing a fun, upbeat public relations campaign on campus to drive students to Starbucks Frappuccino ® Happy Hour events during the week of the beverage … ................
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