PDF STRATEGY

[Pages:16]STRATEGY

2016

Articles | Books & Chapters | Cases | Core Curriculum Course Modules | Simulations | Video

Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and elearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications:

ABCC at Nanyang Tech University Babson College Berrett-Koehler Publishers Business Enterprise Trust Business Expert Press Business Horizons California Management Review CLADEA-BALAS Columbia Business School Crimson Group USA Darden School of Business Design Management Institute European School of Management and

Technology (ESMT) Harvard Kennedy School of Government Harvard Medical School/Global Health

Delivery HEC Montr?al Centre for Case Studies IESE Business School IMD (International Institute for Management

Development) Indian Institute of Management Bangalore Indian School of Business

INSEAD Ivey Publishing Journal of Information Technology Kellogg School of Management McGraw-Hill MIT Sloan Management Review North American Case Research Association

(NACRA) Perseus Books Princeton University Press Program on Negotiation (PON)

at Harvard Law School Public Education Leadership Project Rotman Management Magazine Social Enterprise Knowledge Network Stanford Graduate School of Business Thunderbird School of Global Management Tsinghua University UC Berkeley--Haas School of Business University of Hong Kong The Wharton School, University of

Pennsylvania

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CORE CURRICULUM

Core Curriculum Readings in Strategy cover the fundamental concepts, theories, and frameworks that students must study. Authored by faculty at Harvard Business School, Readings are approximately 20-30 pages each, and many include video clips and Interactive Illustrations that allow students to experiment and quickly master complex theories. Teaching support includes a Teaching Note, review questions, and exhibit slides. The 10 Strategy Readings below are listed in one potential teaching sequence:

Introduction to Strategy Ramon Casadesus-Masanell

#8097

Industry Analysis Ramon Casadesus-Masanell

#8101

INTERACTIVE ILLUSTRATIONS

Link between Economic Profit of U.S. Industry Groups and Porter's Forces Framework

Porter's Forces Framework Positioning within a Three-Dimensional Business Landscape Southwest Airlines' Business Model Types of Competitive Advantage within a Specific Segment

VIDEO

The Six Forces

INTERACTIVE ILLUSTRATIONS

Porter's Forces Framework Link between Economic Profit of U.S. Industry Groups

and Porter's Forces Framework

Competitive Advantage Pankaj Ghemawat, Jan W. Rivkin

#8105

INTERACTIVE ILLUSTRATIONS

Added-Value Concept Cost Component Analysis Division of Value Irizar's Value Chain Relative Cost Analysis Types of Competitive Advantage within a Specific Segment

"This article is part of a new kind of superior and modern teaching material capable of engaging students who dedicate little time to its reading as well as students who want to go really deep." --Review on Harvard Business Publishing for Educators web site*

Sustaining Competitive Advantage Felix Oberholzer-Gee

#8109

FORTHCOMING

Competitive and Cooperative Dynamics Ramon Casadesus-Masanell

#8131

INTERACTIVE ILLUSTRATIONS

Business Models for Boats Reaction Curves in Pricing Strategy

VIDEOS

An Example of Commitment in the Game Show Golden Balls Game Theory in the Television Show Numb3rs Mutually Assured Destruction in the Film Dr. Strangelove

or: How I Learned to Stop Worrying and Love the Bomb

??Continues on Next Page

TN Teaching Note Available

H B S P. H A RVA R D. E D U 1

Setting Aspirations--Mission, Vision, and Values Ramon Casadesus-Masanell

#8114

Corporate Strategy Ramon Casadesus-Masanell #8118 Competing Globally Juan Alcacer

#8123

Technology Strategy Pai-Ling Yin

#8127

Executing Strategy J. Bruce Harreld

#8136

VIDEOS

Aspirations and Economic Interests Medtronic's Enduring Mission PepsiCo: Performance with Purpose A Shared Sense of Mission, Part 1 A Shared Sense of Mission, Part 2 Visions Guide Strategy Walking the Talk

FORTHCOMING

INTERACTIVE ILLUSTRATION

The Chasm in the Technology Adoption Life Cycle

VIDEO

Disruptive Innovation

VIDEOS

The Balanced Scorecard Defending the Core The Importance of Culture Transformational Change

??Find more Core Curriculum Readings at hbsp.harvard.edu/corecurriculumstrategy

CASES

Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist's place and suggest business strategies, tactics, and solutions.

New Cases

$19B 4 txt app WhatsApp...omg! In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, which provided a free mobile messaging service, was a young company with modest revenues and only 50 employees. Was Facebook right to pay so much for such a small company with limited revenue streams? Harvard Business School #715441

Apple Inc. in 2015 At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon exceeded $700 billion. This case explores the history of Apple, including past successes and the challenges facing the company in 2015. Students learn about industry analysis, competitive positioning, and sustaining competitive advantage. TN Harvard Business School #715456

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Balancing the Power Equation: Suzlon Energy Limited Suzlon's acquisition of German wind turbine manufacturer REpower did not go as planned. The new subsidiary was acquired for its technical expertise, but REpower refused to share its technology with its India-based parent. This case examines the "power struggle" between the 2 firms and allows students to discuss catch-up strategies of emerging market multinationals. TN Indian School of Business #ISB049

BRAC in 2014 By 2014, Bangladesh-based BRAC was the largest nongovernmental organization (NGO) in the world. The organization's holistic approach to alleviating poverty includes education, agricultural development, health care, community empowerment, and microfinance. The case examines BRAC's evolution and business model. Harvard Business School #715414

Can One Business Unit Have Two Revenue Models? (HBR Case Study) Peter Noll, a pharmaceutical company division chief, ponders the business models of 2 of his units that have just merged. For years, both units had employed flexible, inventive strategies to good effect. Noll now hopes to settle on a single revenue model, but the 2 unit heads strongly prefer the status quo. Based on an actual case study. Optional expert commentary available. Harvard Business Review #R1503X

Coffee Wars in India These 4 cases explore the Indian coffee market, covering Starbucks' entry into the market in 2012 and the subsequent response by Caf? Coffee Day, the local market leader. TN Harvard Business School

Coffee Wars in India: Starbucks 2012 #715452 Coffee Wars in India: Starbucks 2015 #715453 Coffee Wars in India: Caf? Coffee Day 2013 #715444 Coffee Wars in India: Caf? Coffee Day 2015 #715445

Comcast Corporation In 2015, the U.S. broadcast and cable television industry was rocked by the news that 2 major channels, HBO and CBS, would begin offering their own stand-alone streaming services. What did this mean for the future of Comcast, America's largest cable provider, and for the industry overall? Harvard Business School #715457

Heineken: Brewing a Better World Dutch brewer Heineken seeks to closely integrate its long-term sustainability approach with its corporate strategy. The company set ambitious 2015 and 2020 sustainability targets in 6 pillar areas. This case examines Heineken's efforts. Harvard Business School #715022

Intel's Mobile Strategy in 2015 and Beyond Intel, a dominant supplier in the PC industry, has had a difficult time changing strategic direction to include mobile--creating strategic dissonance among Intel's top management. Students must discuss Intel's strategic options and evaluate the decisions the company has made so far. Stanford University #SM236

Leader 360: Brin, Page, Schmidt Delivered entirely online, this Leader 360 provides an overview of Sergey Brin, Larry Page, and Eric Schmidt's leadership styles from different perspectives between 2005 and 2014. It serves as a supplement to the case "Google Inc." and related cases. Harvard Business School Baker Library #6081

TN Teaching Note Available

H B S P. H A RVA R D. E D U 3

Mobileye: The Future of Driverless Cars After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most exciting companies in the race for the driverless car. This case explores the company's competitive position and the challenges of sustaining its advantage in a highly competitive industry. TN Harvard Business School #715421

Patents and Competitive Dynamics in the Indian Pharma Industry This case discusses recent judgments from Indian courts in pharmaceutical IP cases. It explores topics such as IP, firm strategy, licensing, competition, and the institutional challenges confronting multinational corporations in emerging markets. TN Indian School of Business #ISB051

Second Thoughts about a Strategy Shift (HBR Case Study) Augustin Rey, the president of Emilia, a century-old clothing retailer in Spain, has revamped the company's merchandising strategy. At first, financial results were outstanding, but they've started to slip. Customer traffic is down, same-store revenue has dropped, and Rey's board of directors is pressuring him to go back to the old ways. Based on an actual case study. Optional expert commentary available. Harvard Business Review #R1412X

Sonata Software Ltd., India: Building Global Competitive Advantage through an International Joint Venture This case reviews how India-based Sonata Software sought growth in Western Europe through a joint venture with TUI AG, a travel and tourism leader in Germany. It allows for reflection on the use of a joint venture as a means for entering a new overseas market while building new competencies and buttressing competitive advantage. TN North American Case Research Association #NA0331

Who Should Take the Fall? (HBR Case Study) When a mobile-payment company is hacked, business slips. The board believes that having someone publicly take the fall will stabilize the situation, but the CEO thinks that no one is really to blame. Should he offer to resign himself? Based on an actual case study. Optional expert commentary available. Harvard Business Review #R1507X

Yara International: Africa Strategy Leading fertilizer producer Yara International explores new approaches to expanding its penetration in Sub-Saharan Africa, resulting in the Southern Agricultural Growth Corridor of Tanzania (SAGCOT) initiative. In 2014, Yara's leadership needed to review the initiative's progress and decide how to move forward. TN Harvard Business School #715402

Zandu Pharmaceutical Works: The Takeover Bid (A) This case describes protracted multilevel negotiations involving the founding families of the Indian "ayurveda" company Zandu Pharmaceutical Works and the consumer goods company Emami Group, which made a hostile takeover bid for Zandu in 2008. TN Indian School of Business #ISB045

Case Flash Forwards

Each Case Flash Forward provides a 2-page update of key changes at a particular company since it was covered in a related case study. New Case Flash Forwards are available for the following Strategy cases:

Apple Inc. in 2012 #6056 Coke and Pepsi in 2010 #6057 Delta Airlines (A): The Low-Cost Carrier Threat #6059

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*Reviews available to Premium Educators

Google Inc. (2011) #6063 Kodak and the Digital Revolution (A) (2005) #6065 Matching Dell #6058 Netflix (2009) #6066 Samsung Electronics Company, Ltd. (2015) #8532 The Walt Disney Company: The Entertainment King #6060 Wal-Mart Stores, Inc. (2002) #6070

Popular Cases

Apple in 2012 After transforming Apple into one of the most profitable companies in the world, CEO Steve Jobs became an innovation legend. Tragically, in 2011 the recently retired Jobs died from cancer. Will Apple continue to thrive without its renowned leader? TN Harvard Business School #712490

"An excellent case. Can help students practice various business analysis tools." -- Review from Harvard Business Publishing for Educators web site*

Cola Wars Continue: Coke and Pepsi in 2010 New challenges for Coke and Pepsi include flagging domestic sales and finding new revenue streams. Both firms modify bottling, pricing, and brand strategies. Both also look to emerging markets to fuel growth as they broaden their portfolios to include noncarbonated beverages such as tea, juice, sports drinks, and bottled water. TN Harvard Business School #711462

"An excellent case for teaching the VRIO model for achieving competitive advantage. Provides an excellent example of competition within an oligopoly. Recent developments with PepsiCo make this case particularly relevant." -- Review from Harvard Business Publishing for Educators web site*

eHarmony eHarmony's CEO must react to imitations of its business model, encroachment by competing models, and ascendance of free substitutes. The case provides 4 options to address these threats and asks students to choose one after analyzing company strategy. TN Harvard Business School #709424

House of Tata: Acquiring a Global Footprint This case chronicles the globalization of the Tata Group, one of India's largest business groups. Should Tata Motors pursue the acquisition of the Jaguar and Land Rover brands owned by U.S.-based Ford Motor company? TN Harvard Business School #708446

"Good case for M&A or International Strategy." -- Review from Harvard Business Publishing for Educators web site*

Netflix Netflix is an example of a challenger that disrupted a strong incumbent through a superior business model. This case can be used to discuss disruptive vs. sustaining innovations, jobs-based segmentation, and managing the strategy development process. TN Harvard Business School #607138

TN Teaching Note Available

H B S P. H A RVA R D. E D U 5

Patagonia Patagonia's leaders insist that environmental commitment is the source of the company's remarkable success. Already recognized as a leader in environmentally responsible business, the outdoor apparel firm was considering a radical new initiative that would include telling customers to "buy less and think twice before they purchased a garment." TN Harvard Business School #711020

"Excellent case for examining sustainability throughout the value chain and organizational choice in the development of strategy. Opens discussions about cost/ benefit analysis versus organizational responsibility and about strategy development using alternate models." -- Review from Harvard Business Publishing for Educators web site*

Tesla Motors In 2013, Tesla Motors was riding a wave of success. It had launched its first truly massproduced car to rave reviews; raised first-year production targets; and started taking orders for its next car, the Model X. Can Tesla become the first U.S. company to successfully launch a fully electric car? TN Harvard Business School #714413

Trader Joe's Trader Joe's, one of the most successful grocers in the U.S., achieved success with a distinctive small-format strategy as well as a unique culture and approach to human resources. In 2013, however, Trader Joe's faced several new competitive threats. TN Harvard Business School #714419

Walmart around the World After reaching the limits of its successful expansion in the U.S. in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its U.S. business model in Latin America, Asia, Europe, and Africa. TN Harvard Business School #714431

??Find more cases at hbsp.harvard.edu

MULTIMEDIA CASES

Available online, multimedia cases put students in the center of business dilemmas by bringing concepts to life with animation, audio, and video segments.

Marks & Spencer: The Phoenix Rises Re-creates the attempt by a new team of top executives to restore prosperity to the venerable U.K. retailer Marks & Spencer. #304034

The Nehemiah Strategy: Bringing It to Boston Contains both a print case and supplemental media that illustrate the challenge of implementing an affordable housing initiative in Boston. TN #304082

ZARA: Fast Fashion Spanish retailer Inditex breaks with convention: instead of predicting months ahead what women will want to wear, its ZARA chain adjusts what it produces and merchandises based on what is selling now. This multimedia case is a stand-alone version of the related print case (#703497). TN #703416

??Find more multimedia cases at hbsp.harvard.edu/elearning

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