Chapter 02 Developing Successful Marketing And ...
Brand Competitors. Marble Slab Creamery claims that in 1986 it was the first shop to use a frozen granite slab to blend mix-in toppings into the ice cream, per the direction of a customer. The company began in the Southeastern region of the United States and has since expanded to nearly 400 locations in 35 states, Canada, the United Arab Emirates, Kuwait, and Mexico. ................
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