Chapter 1—An Overview of Marketing

Starbucks started a consumer-response blog to learn more about what consumers expect from Starbucks. One of the most frequent requests was for a customer rewards program. In response Starbucks has started the Starbuckscard rewards which offers free refills on brewed coffee, free beverage with whole bean purchase, beverage customization and free Wi-Fi. Starbucks also put … ................
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