STARBUCKS MARKETING ANALYSIS - De Gruyter Online

STARBUCKS MARKETING ANALYSIS CRIS B 201501 EXTENDED MARKETING MIX The extended marketing mix helps us understand the main activities undertaken by Starbucks as to best meet the needs of its targeted market. When it comes to product, three types are identified: served bever-ages and food, coffee for home, and mugs for sale (Starbucks, 2014). ................
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